(USA) Manager, Campaign Management

Walmart; Bentonville (AR); On-site; USD 80,000 - 155,000; Full time

Benefits offered by this job

Health benefits

401(k) and stock purchase plans

Company-paid life insurance

Paid time off (PTO) and family leave

Disability coverage

Employee discounts

Job summary

Walmart seeks a Manager, Campaign Management, to lead planning, coordination, and execution of integrated advertising campaigns across platforms. Strong analytical and financial acumen will guide performance optimization and stakeholder insights.

The role sits in the Media Activation team, driving campaign setup, delivery, and performance while coordinating with cross-functional partners and ensuring alignment with business objectives. Strong communication is essential.

Qualifications

• Experience planning and executing advertising campaigns.
• Strong analytical and financial acumen.
• Experience with programmatic, search and social advertising.

Responsibilities

• Lead the planning, coordination, and execution of integrated marketing campaigns to meet objectives and optimize ROI.
• Analyze campaign performance data and provide actionable insights for decision-making.
• Manage budgets to align with financial goals and maximize resources.
• Collaborate with cross-functional teams and external partners on media plans and strategies.
• Oversee campaign platforms and tools, recommending enhancements for efficiency.
• Communicate campaign progress and results to senior leadership.

Skills

Campaign management

Programmatic advertising

Budget management

Data analysis

Stakeholder management

Media planning

Bid management tools

Tools

Programmatic platforms

Bid management tools

Analytics tools

Job description

Position Summary...

What you'll do...

Role summary:
The Manager, Campaign Management, leads the planning, coordination, and execution of advertising campaigns across multiple platforms to drive business growth and customer engagement. This role requires strong analytical and financial acumen to evaluate campaign performance, optimize strategies, and provide actionable insights to stakeholders. The position involves collaborating with cross‑functional teams to align marketing initiatives with business objectives while managing budgets and ensuring compliance with company standards. The ideal candidate demonstrates expertise in programmatic, search and social media advertising, media planning, and stakeholder communication to deliver measurable results in a dynamic environment.

About the team:
The Media Activation team transforms media strategies and client commitments into live, optimized campaigns. They manage campaign setup, delivery, pacing, and performance while resolving execution challenges to ensure outcomes align with client and financial goals. Positioned at the intersection of strategy, technology, and revenue delivery, the team influences revenue conversion and budget utilization. This role demands technical platform expertise, strategic judgment to identify risks early, troubleshooting systems, and the ability to assess and optimize performance. Strong communication skills are essential to collaborate effectively across the organization and support successful campaign outcomes.

What you'll do:

• Lead the planning, coordination, and execution of integrated marketing campaigns to meet business objectives and optimize return on investment.
• Analyze campaign performance data and provide actionable insights to stakeholders for continuous improvement and strategic decision-making.
• Manage budgets effectively, ensuring alignment with financial goals and maximizing resource utilization.
• Collaborate with cross-functional teams and external partners to develop impactful media plans and advertising strategies.
• Oversee campaign platforms and tools, recommending enhancements to improve efficiency and effectiveness.
• Communicate campaign progress, risks, and results clearly to senior leadership and key stakeholders.

What you'll bring:

• Proven expertise in campaign management, including programmatic and online advertising platforms.
• Strong business and financial acumen with experience in budget management and performance analysis.
• Proficiency in data analysis and the ability to translate insights into actionable marketing strategies.
• Skilled in stakeholder management and effective communication across varied teams and leadership levels.
• Experience with integrated marketing communications, media planning, and bid management tools.
• Ability to develop and optimize advertising campaigns using advanced analytics and decision‑making skills.
• Demonstrated project management capabilities, ensuring timely delivery and risk mitigation.

At Sam's Club, we offer competitive pay as well as performance‑based bonus awards and other great benefits for a happier mind, body, and wallet!
-Health benefits include medical, vision and dental coverage
-Financial benefits include 401(k), stock purchase and company-paid life insurance
-Paid time off benefits include PTO, parental leave, family care leave, bereavement, jury duty, and voting. You will also receive PTO and/or PPTO that can be used for vacation, sick leave, holidays, or other purposes. The amount you receive depends on your job classification and length of employment. It will meet or exceed the requirements of paid sick leave laws, where applicable.
- Other benefits include short‑term and long‑term disability, company discounts, Military Leave Pay, adoption and surrogacy expense reimbursement, and more.
Live Better U is a company paid education benefit program for full‑time and part‑time associates in Walmart and Sam's Club facilities. Programs range from high school completion to bachelor's degrees, including English Language Learning and short‑form certificates. Tuition, books, and fees are completely paid for by Walmart.
Eligibility requirements apply to some benefits and may depend on your job classification and length of employment. Benefits are subject to change and may be subject to a specific plan or program terms.
For information about PTO, see https://one.walmart.com/notices.
For information about benefits and eligibility, see One.Walmart.

Bentonville, Arkansas US-09930: The annual salary range for this position is $80,000.00 - $155,000.00
Hoboken, New Jersey US-10649: The annual salary range for this position is $96,000.00 - $186,000.00 Additional compensation includes annual or quarterly performance bonuses. Additional compensation for certain positions may also include Regional Pay Zone (RPZ) (based on location).

Minimum Qualifications...

Outlined below are the required minimum qualifications for this position. If none are listed, there are no minimum qualifications.

Preferred Qualifications...

Outlined below are the optional preferred qualifications for this position. If none are listed, there are no preferred qualifications.

Primary Location...

2101 Se Simple Savings Dr, Bentonville, AR 72712-4304, United States of AmericaWalmart and its subsidiaries are committed to maintaining a drug-free workplace and has a no tolerance policy regarding the use of illegal drugs and alcohol on the job. This policy applies to all employees and aims to create a safe and productive work environment.