Marketing Manager, US

Bonhams; New York (NY); On-site; USD 120,000 - 180,000; Full time

Job summary

Bonhams seeks a US Marketing Manager to drive commercial rigor and strategic direction for US campaigns. Reporting to the Marketing Director, US, you will work with the global team to translate priorities into integrated campaigns across paid media and digital, guiding agency partners and internal specialists.

The role requires leading omni-channel campaigns, owning performance against targets and KPIs, and collaborating with US Communications, Events, and Brand Partnerships to land unified

Qualifications

• 8+ years of marketing experience with demonstrated commercial and strategic ownership.
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Responsibilities

• Co-own the US campaign calendar end-to-end, sequencing paid, digital, and other marketing levers against the sale and events calendar
• Translate US commercial priorities into integrated marketing campaign strategies
• Build the commercial case for marketing investment decisions, tying campaign plans to revenue and client acquisition
• Report on campaign performance against commercial targets, translating marketing metrics into business terms for senior stakeholders
• Direct media agency partners on strategy, briefing, and performance accountability
• Brief digital specialists (CRM, Social, Tech) on US-specific campaign needs and represent US priorities in global planning
• Partner with US Communications, Events, and Brand Partnerships to land integrated moments rather than channel-siloed activity
• Advocate for US market needs within the global structure using commercial evidence to support decisions
• Manage US paid media budgets and oversee agency relationships with accountability to strategy and performance

Skills

Marketing strategy

Campaign management

Stakeholder management

Agency briefing

Cross-functional collaboration

Executive communication

Job description

About Bonhams

Bonhams is a global auction house with an 18th century heritage poised for transformative change. Our global operations are based in London, Paris, New York, Los Angeles and Hong Kong where we sell in over 60 categories, including motor cars, paintings, jewelry, and entertainment memorabilia.

About Bonhams

Bonhams is a global auction house with an 18th century heritage poised for transformative change. Our global operations are based in London, Paris, New York, Los Angeles and Hong Kong where we sell in over 60 categories, including motor cars, paintings, jewelry, and entertainment memorabilia.

Our employees are passionate about their work, and we pride ourselves on a bespoke approach that aims to make every client feel important. It’s an exciting time for our business, and our global leadership team - comprised of art world professionals is building a people-focused team to shape our talent strategy, enhance our global employer brand, strengthen organizational capabilities, and drive process improvements.

Bonhams is an Equal Opportunity Employer. As part of our commitment to fight for equality, we work to ensure a fair and consistent interview process. We celebrate diversity and we are committed to an inclusive work environment.

About The Role

We are seeking a US Marketing Manager to bring commercial rigor and strategic direction to how marketing drives US business results. Reporting into the Marketing Director, US, the role works in close partnership with the global team and marketing channel specialists.

Translating commercial priorities into integrated campaigns across paid media, digital, and other channels, this role will direct agency partners and brief internal specialists to create campaigns that drive company performance and growth. Specific paid channel execution sits outside this role; accountability for campaign performance against commercial targets and KPIs sits within it.

The ideal candidate is a commercial, strategic marketer with the operational fluency to drive outcomes across the 360 marketing team, managing omni-channel campaigns with a results-first mindset.

Key Tasks and Responsibilities

Commercial Strategy & Campaign Ownership

• Co-own the US campaign calendar end-to-end, sequencing paid, digital, and other marketing levers against the sale and events calendar
• Translate US commercial priorities (by sale, category, and strategic initiative) into integrated marketing campaign strategies
• Build the commercial case for marketing investment decisions, tying campaign plans to revenue, client acquisition, and hammer value goals
• Report on campaign performance against commercial targets, translating marketing metrics into business terms for senior stakeholders

Cross-Functional & Cross-Regional Direction

• Direct media agency partners on strategy, briefing, and performance accountability
• Brief digital specialists (CRM, Social, Tech) on US-specific campaign needs, and represent US market context and priorities into global planning
• Partner with US Communications, Events, and Brand Partnerships teams to ensure campaigns land as integrated moments, not channel-siloed activity
• Advocate for US market needs within the global structure, using commercial evidence to support market-specific decisions

Budget & Vendor Management

• Manage US paid media and campaign budget, ensuring efficient allocation against commercial priorities
• Oversee US agency relationships, holding partners accountable to strategy and performance

In addition to the tasks and responsibilities listed, you may be required to perform other duties as assigned by your manager.

Qualifications And Skills

• 8+ years of marketing experience with demonstrated commercial and strategic ownership, not purely channel execution
• Track record of tying marketing campaigns to commercial/business outcomes, and communicating that link clearly to senior stakeholders
• Proven experience briefing and directing agencies and cross-functional/cross-regional teams, including specialist teams that do not report directly to this role
• Strong stakeholder management and diplomatic firmness - comfortable making a commercially evidenced case for US market needs inside a global structure
• Excellent written and verbal communication skills, with an ability to write and brief in an elevated, brand-appropriate register
• Comfort operating across time zones with a global team
• Comfort operating in a fast-paced environment with a live sale calendar and hard deadlines
• Experience in luxury, fine art, auction, fashion, or comparable high-consideration/high-value categories strongly preferred

What We Offer

In addition to an active and progressive work environment, Bonhams offers a competitive benefits package to encourage work/life balance, including:

• Excellent medical, dental and vision insurance – HMO, EPO, PPO with FSA and HSA
• 20 days paid time off (PTO)
• 12 paid holidays and holiday break from Christmas to New Years Day
• 16 weeks fully paid parental leave (after one year) and flexible work arrangements
• 401(k) retirement plan with company contribution (after one year)
• Life insurance with AD&D
• Short- and long-term disability
• Paid cellphone and data service
• Professional development: tuition reimbursement and free online training library
• Commuter benefits (transit and parking)
• Employee assistance program (EAP)
• Onboarding buddy: 90 day mentor to welcome and orient new joiners
• Professional development: free online training and expansive content library
• Employee resource groups: social club, diversity committee, mentorship program
• Sponsored socials: annual summer and holiday parties, monthly birthday treats, weekly breakfast

Applicants who best match the position needs will be contacted. Bonhams participates in E-Verify.