US eCommerce Loyalty Lead: Growth & Strategy

TaylorMade Golf; Carlsbad (CA); On-site; USD 85,000 - 95,000; Full time

Benefits offered by this job

Health & wellness

Performance bonuses

Product discounts

Paid time off

Job summary

TaylorMade Golf is seeking an experienced program owner to own, evolve, and grow the Team TaylorMade Rewards program across our US eCommerce business. You will champion commercial execution, shape strategy, drive member engagement, and optimize points while partnering cross‑functionally to make loyalty a true competitive advantage.

This high‑visibility role combines data, marketing, and customer experience, with responsibilities including program governance, lifecycle strategy, automated

Qualifications

• Bachelor's degree in Marketing, Business, Communications, or a related field.
• 4+ years’ experience within an E‑Commerce business essential, loyalty experience preferred.
• Experience working in a cross‑functional environment within a large organization.

Responsibilities

• Design and execute targeted loyalty campaigns (bonus point events, triple‑point promotions, milestone rewards) tied to product launches and seasonal moments.
• Own loyalty member automations across email, SMS, and push notifications with segmentation and messaging strategy.
• Collaborate with retention, merchandising, and site experience teams to feature loyalty across taylormadegolf.com.
• Define core loyalty KPIs and use data to optimize mechanics, earning rules, and communications.

Skills

Project planning

Cross-functional collaboration

Marketing and loyalty

Data analysis

Communication skills

Agile methodology

MS Office proficiency

English communication

Education

Bachelor's degree in Marketing, Business, Communications, or related field

Tools

Salesforce

Google Analytics

Figma

A/B testing platforms

Job description

TaylorMade Golf is seeking an experienced program owner to own, evolve, and grow the Team TaylorMade Rewards program across our US eCommerce business. You will champion commercial execution, shape strategy, drive member engagement, and optimize points while partnering cross‑functionally to make loyalty a true competitive advantage.

This high‑visibility role combines data, marketing, and customer experience, with responsibilities including program governance, lifecycle strategy, automated