US DTC Ecommerce Leader: Growth & AI-Driven

Travelpro Products, Inc.; Boca Raton (FL); Hybrid; USD 150,000 - 210,000; Full time

Job summary

Travelpro Products, Inc. is seeking a Consumer Performance Lead, US DTC, to own end-to-end performance of Travelpro's US e-commerce business.

You will lead site revenue, conversion, and AOV, while translating strategy into initiatives across merchandising, content, and paid media. In this hybrid role, you’ll collaborate with marketing, creative, analytics, UX, and operations to optimize the digital storefronts, including Shop app, and agentic commerce surfaces.

Qualifications

• 10+ years in ecommerce, digital marketing, or DTC roles within CPG.
• Proven track record growing ecommerce revenue at scale in a DTC setting.
• Deep hands-on Shopify experience and analytics proficiency.

Responsibilities

• Own overall site revenue, conversion, and AOV across US channels.
• Identify and execute growth initiatives across merchandising and UX.
• Lead AI roadmap and ensure alignment with marketing and product teams.
• Partner with analytics to build robust reporting and testing.
• Collaborate cross-functionally to execute seasonal and promotional plans.

Skills

Ecommerce strategy

Shopify expert

Performance marketing

AI in eCommerce

Analytics GA4

Cross-functional leadership

Lifecycle marketing

Conversion optimization

Education

Bachelor's degree in Marketing or Business

Tools

Shopify Analytics

GA4

Looker

Klaviyo

Job description

Travelpro Products, Inc. is seeking a Consumer Performance Lead, US DTC, to own end-to-end performance of Travelpro's US e-commerce business.

You will lead site revenue, conversion, and AOV, while translating strategy into initiatives across merchandising, content, and paid media. In this hybrid role, you’ll collaborate with marketing, creative, analytics, UX, and operations to optimize the digital storefronts, including Shop app, and agentic commerce surfaces.