eCommerce Site Experience Lead

Travelpro Products, Inc.; Boca Raton (FL); On-site; USD 90,000 - 140,000; Full time

Benefits offered by this job

Flexible Time Away

Hybrid work flexibility

Company-paid holidays

Medical, Dental, Vision, HSAs

Job summary

Travelpro Products, Inc. is seeking a DTC Consumer Experience Partner to own and optimize Travelpro’s digital storefronts globally. You will drive UI/UX improvements, manage PDPs, and collaborate with Creative and Marketing to enhance content strategy and conversion.

You will lead AI-enabled design initiatives, test variants, and support global shopping experiences across Shop App and social commerce surfaces. This role requires 5–7 years in UX/UI or eCommerce design and a strong portfolio.

Qualifications

• 5–7 years of experience in UX/UI, digital design, or eCommerce experience design.
• Strong portfolio of eCommerce page design and UX improvements backed by performance metrics.
• Familiarity with A/B testing platforms, SEO fundamentals, and analytics tools (GA4 or similar), Klaviyo

Responsibilities

• Lead front-end experience strategy across the site — homepage, navigation, collection pages, landing pages, PDPs, and cart.
• Develop PDPs with video, imagery, and feature callouts that enhance product understanding and conversion.
• Lead A/B and qualitative user testing to identify friction points and continuously improve site flow and design elements.
• Collaborate with Creative, Merchandising, Retention, and Performance Marketing to ensure cohesive execution across digital touchpoints.

Skills

UX/UI design

eCommerce design

Shopify

Figma

GA4

A/B testing

AI design tools

Education

Bachelor's degree in Design, HCI, eCommerce, or related field

Tools

Shopify

Figma

Heat-mapping tools

GA4

Job description

Help Shape the Future of Modern Mobility

A modern mobility company seeking a DTC Consumer Experience Partner to own the digital storefront and drive conversion through AI-enabled tools and cross-functional collaboration.

Role Overview

This role sits at the center of Travelpro's transformation—from a trusted legacy brand into a design‑led, consumer‑obsessed modern mobility company. The DTC Consumer Experience Partner is directly responsible for optimizing the user interface, visual design, and navigational structure of Travelpro's digital storefronts globally, driving measurable improvements in engagement, product discoverability, and conversion rate. The role owns all front‑end site elements, focusing on reducing friction and increasing purchase path efficiency. AI‑native execution is expected: using generative tools and agent workflows to ship faster and test more.

What You’ll Do

Site Experience & Front‑End Strategy

• Lead and implement front‑end experience strategy across the site — homepage, navigation, collection pages, landing pages, PDPs, and cart
• Manage homepage layout and strategy in collaboration with the DTC lead to ensure seasonal and promotional goals are reflected in site content
• Own collection page layouts, filters, and visual disruptors, using tools like Nosto to support merchandising logic and elevate key categories
• Develop new landing pages for campaigns, seasonality, and product storytelling, ensuring alignment with broader marketing goals
• Manage and optimize global shopping experiences across Shop App, Facebook Shop, Instagram Shop, TikTok Shop, and emerging surfaces

Product Detail Pages & Content

• Build and refresh PDPs for new product launches and bundles, integrating video, imagery, and feature callouts that enhance product understanding and conversion
• Partner with the Creative and Product Marketing teams to align on photography, video, copy, and overall content strategy
• Manage and maintain the on‑site blog in collaboration with SEM and content teams, optimizing copy to improve SEO performance and organic visibility

Testing, Analytics & Optimization

• Lead A/B and qualitative user testing initiatives to identify friction points and continuously improve site flow, content hierarchy, and design elements
• Monitor site interaction to guide UX enhancements
• Stay current on eCommerce trends, technologies, and UX patterns to ensure Travelpro's site remains best‑in‑class in functionality and design
• Use LLMs and AI design tools (ChatGPT, Claude, Figma AI, V0, Cursor) for hypothesis generation, copy variants, template mockups, creative iteration

Cross‑Functional Collaboration

• Partner with the Commercial/Planning and DTC leads to translate promotional strategies and product priorities into elevated visual experiences that drive revenue and conversion
• Work daily with Creative, Merchandising, Retention, and Performance Marketing to ensure cohesive execution across all digital touchpoints

What It Takes (Experience)

• 5–7 years of experience in UX/UI, digital design, or eCommerce experience design
• Proven success in site optimization, customer journey mapping, and working cross‑functionally in DTC or retail eCommerce environments
• Strong portfolio of eCommerce page design and UX improvements backed by performance metrics
• Skilled in Shopify, Figma, heat‑mapping tools, GA4 and UX testing methodologies
• Experience using AI‑driven merchandising and personalization platforms (and/or Nosto or other personalization/merchandising tools) to enhance collection logic

Capabilities

• Strong visual and analytical thinking — able to balance aesthetics, functionality, and conversion goals simultaneously
• Ability to distill user behavior data into actionable design decisions and advocate for the customer while supporting business outcomes
• Deep understanding of responsive design and mobile‑first best practices
• Highly collaborative; works fluidly across Creative, Merchandising, Retention, and Performance Marketing
• Adaptable and execution‑focused in a fast‑paced, evolving eCommerce environment
• AI‑fluent—daily LLM use, prompt engineering basics, critical evaluation of AI output

Why This Role Matters

The digital storefront is Travelpro's most visible expression of its brand transformation — and the primary engine of DTC revenue. This role is the architect of that experience, directly influencing whether a visitor becomes a buyer and whether a buyer becomes a loyal customer. By bridging design intuition with conversion data, the DTC Consumer Experience Partner ensures that every site touchpoint works harder for the business.

Qualifications

• Bachelor's degree in Design, Human‑Computer Interaction, eCommerce, or related field — or equivalent experience
• UX/UI certifications and Shopify expertise strongly preferred
• Familiarity with A/B testing platforms, SEO fundamentals, and analytics tools (GA4 or similar), Klaviyo

Working Environment

• Hybrid office environment with hands‑on interaction with physical product

What We Offer

• Flexibility & Wellbeing: Flexible Time Away, company‑paid holidays, and hybrid work flexibility
• Comprehensive Benefits: Medical, Dental, Vision, Health Savings Accounts, and wellness programs
• Invest In Your Future: 401(k) company match
• Community & Connection: Employee‑led engagement initiatives focused on wellbeing, collaboration, and creating a workplace where everyone belongs

Travelpro® is an equal opportunity employer committed to building a diverse and inclusive workforce. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity or expression, pregnancy, age, national origin, disability status, genetic information, protected veteran status, or any other protected characteristic under applicable law. Travelpro® is a drug‑free workplace.