US Brand Manager, Dairy Feed Additives

Elanco Tiergesundheit AG; Indianapolis (IN); Hybrid; USD 110,000 - 140,000; Full time

Benefits offered by this job

Relocation packages

Two weeklong shutdowns

8-week parental leave

9 Employee Resource Groups

Annual bonus offering

Flexible work arrangements

401K matching

Job summary

Elanco Animal Health Incorporated in Indianapolis is seeking a US Brand Manager for our Dairy Feed Additives portfolio. You will lead two brands—Rumensin and Bovaer—driving strategy, activation, and cross-functional collaboration across marketing, sales, and external agencies.

You will own the marketing lifecycle, budgets, forecasts, and messaging, partnering with our global sustainability team to align with Elanco's purpose and growth goals in the US Dairy segment.

Qualifications

• Bachelor's degree or equivalent relevant experience.
• Minimum 5 years in marketing or brand management.
• Ability to influence cross-functional teams and external partners.

Responsibilities

• Develop and execute strategic marketing plans for Rumensin and Bovaer.
• Own the marketing budget and forecast; contribute to long-range plans.
• Collaborate with sales, technical, and channel teams to drive value propositions.
• Oversee brand messaging and promotional review processes (PromoMats).

Skills

Marketing strategy

Brand management

Cross-functional collaboration

Education

Bachelor's degree

Tools

PromoMats

Job description

At Elanco (NYSE: ELAN) – it all starts with animals! As a global leader in animal health, we are dedicated to innovation and delivering products and services to prevent and treat disease in farm animals and pets. At Elanco, we are driven by our vision of Food and Companionship Enriching Life and our purpose – all to Go Beyond for Animals, Customers, Society and Our People. At Elanco, we pride ourselves on fostering a diverse and inclusive work environment. We believe that diversity is the driving force behind innovation, creativity, and overall business success. Here, you’ll be part of a company that values and champions new ways of thinking, work with dynamic individuals, and acquire new skills and experiences that will propel your career to new heights. Making animals’ lives better makes life better – join our team today!

Your Role:

US Brand Manager, Dairy Feed Additives As the US Brand Manager for our Dairy Feed Additives portfolio, you will hold a pivotal position at the intersection of market leadership and sustainability. The primary focus of this role will be steering the strategy for Rumensin, the long-standing market leader in dairy efficiency, to maintain and grow its significant market share. Concurrently, you will dedicate a portion of your focus to fostering customer retention and recruitment for Bovaer, a cornerstone of our sustainability efforts, by creating and implementing targeted marketing strategies for key audiences including farms, nutritionists, and feed mills. Additionally, you will maintain a close connection with our global sustainability team to ensure strategic alignment and business continuity. In this role, you will own the marketing activation for Rumensin and Bovaer, partnering closely with commercial teams, external agencies, and cross-functional teams. You will have the unique opportunity to focus on two critical brands, making a direct and significant impact on Elanco's mission and the profitability of the US Dairy business.

Your Responsibilities:

Develop and execute distinct strategic marketing plans for Rumensin (to maintain and grow market share) and Bovaer (to drive customer retention and recruitment), ensuring alignment with overall business objectives. Own the complete financial lifecycle for the brands, including managing the annual marketing budget (OPEX), guiding monthly forecasting, and contributing to the long-range financial plan. Serve as the commercial guide for feed additives, partnering with US Dairy Sales, Technical, and Channel leadership, as well as external agencies, to drive cohesive and impactful execution. Partner with the sales team to develop and deliver compelling customer value propositions, equipping them with the tools and training necessary to succeed. Guide the development of brand messaging and customer-facing materials, and oversee the promotional review process (e.g., PromoMats) to ensure all US promotional activities are compliant and strategically aligned.

What You Need to Succeed (minimum qualifications):

Education: Bachelor's Degree or equivalent relevant experience. Experience: A minimum of 5 years of experience in marketing, brand management, or a related field, with proven experience in developing and executing marketing strategy for complex portfolios. Top 2 skills: Recognized expertise in developing and executing complex marketing strategies and the proven ability to guide and influence cross-functional teams, external partners, and agency relationships.

What will give you a competitive edge (preferred qualifications):

Deep understanding of and experience within the animal health, dairy, or agricultural sector. Advanced degree or a Bachelor's Degree specifically in Business, Marketing, or a related science field. Direct experience managing a portfolio that includes both mature, top-tier brands and new product launch brands. Expertise with promotional review processes and systems (e.g., PromoMats). Experience in thought leadership execution and managing customer-specific value propositions.

Additional Information:

Travel: 20% Location: Global Elanco Headquarters - Indianapolis, IN - Hybrid Work Environment

Elanco Benefits and Perks:

We offer a comprehensive benefits package focusing on financial, physical, and mental well-being while encouraging our employees to pursue our purpose! Some highlights include:

• Multiple relocation packages
• Two weeklong shutdowns (mid-summer and year-end) in the US (in addition to PTO)
• 8-week parental leave
• 9 Employee Resource Groups
• Annual bonus offering
• Flexible work arrangements
• Up to 6% 401K matching

Elanco is an EEO/Affirmative Action Employer and does not discriminate on the basis of age, race, color, religion, gender, sexual orientation, gender identity, gender expression, national origin, protected veteran status, disability or any other legally protected status

Elanco may use automated tools, including AI, to support parts of our recruitment process, such as reviewing applications against job‑related criteria and/or transferrable skills. These tools help ensure a consistent, structured evaluation, but they do not make hiring decisions. All decisions involve a human reviewer.

For more information on how we handle personal data, please see our Elanco Workforce Privacy Notice.

Elanco Animal Health Incorporated (NYSE: ELAN) is a global leader in animal health dedicated to innovating and delivering products and services to prevent and treat disease in farm animals and pets, creating value for farmers, pet owners, veterinarians, stakeholders, and society as a whole. With nearly 70 years of animal health heritage, we are committed to helping our customers improve the health of animals in their care, while also making a meaningful impact on our local and global communities. At Elanco, we are driven by our vision of Food and Companionship Enriching life and our Elanco Healthy Purpose™ CSR framework – all to advance the health of animals, people and the planet.

Learn more at www.elanco.com.