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Job Description :
Role Overview
We are looking for an experienced and highly organized Marketing Project Manager to take
ownership of the planning, coordination, execution, and accountability of our marketing
initiatives.
This role will serve as the central coordination point between leadership, our in-house
marketing team, external vendors, contractors, and specialized marketing teams. The
Marketing Project Manager will be responsible for ensuring that projects move forward on
schedule, teams remain aligned, blockers are resolved quickly, and leadership has clear
visibility into marketing performance.
This is not primarily a hands-on advertising, copywriting, or content-production position. The
primary responsibility is to manage the people, projects, timelines, deliverables,
communication, and KPIs required to execute our marketing strategy successfully.
As the organization grows, some functions currently handled by external vendors may
transition in-house. The Marketing Project Manager should be comfortable managing both
internal and external teams.
Key Responsibilities
1. Marketing Project Management
- Manage multiple marketing projects and initiatives simultaneously.
- Convert leadership and marketing strategies into clearly defined projects, tasks, owners, deadlines, and deliverables.
- Maintain visibility into all active marketing initiatives and their current status.
- Establish priorities based on business objectives and leadership direction.
- Ensure projects are completed accurately and within agreed timelines.
- Identify dependencies, risks, bottlenecks, and resource constraints before they impact deadlines.
- Follow up proactively with responsible team members rather than waiting for missed deadlines.
- Ensure deliverables are reviewed and ready before being presented to leadership or launched.
2. Multi-Team & Vendor Management
Coordinate and manage work across multiple internal and external marketing functions,
including:
- Paid Advertising
- Marketing Administration
- Email Copywriting
- SMS Copywriting
- Funnel Copywriting
- Funnel Development and Optimization
- Voice AI / AI Calling
- Instagram Content and Growth
- Social Media / Follower Growth
- Creative and Design
- Marketing Automation
- Other marketing vendors, contractors, and specialists as required
The Marketing Project Manager will ensure each team clearly understands:
- What needs to be delivered
- Why it is being done
- Who owns each deliverable
- Required dependencies
- Expected completion dates
- Success criteria and KPIs
The role will also manage external vendor relationships while supporting the potential
transition of selected functions to internal teams in the future.
3. Daily Team Management
- Lead a daily marketing stand-up meeting.
- Review priorities, progress, deadlines, blockers, and dependencies.
- Ensure every team member knows their immediate priorities.
- Track commitments made during meetings and follow through until completion.
- Hold additional coordination or problem-solving calls when necessary.
- Bridge communication gaps between teams when projects require cross-functional collaboration.
- Escalate unresolved issues to leadership when appropriate.
4. Marketing L10 Meeting
Lead the weekly Marketing L10 meeting and ensure it remains structured, data-driven, and
action-oriented.
Responsibilities include:
- Preparing the Marketing L10 agenda.
- Maintaining and reviewing the Marketing Scorecard.
- Reviewing weekly KPIs.
- Reviewing Rocks / major marketing priorities.
- Reviewing outstanding To-Dos.
- Identifying and prioritizing Issues.
- Facilitating IDS (Identify, Discuss, Solve).
- Assigning clear owners and deadlines to action items.
- Following up on commitments after the meeting.
5. Leadership Communication
- Participate in and/or lead the weekly Marketing Leadership meeting.
- Provide leadership with a concise overview of marketing performance, priorities, risks, and blockers.
- Communicate important leadership decisions back to the appropriate marketing teams.
- Ensure leadership does not need to follow up repeatedly to understand project status.
- Escalate significant delays, performance issues, budget concerns, or resource requirements promptly.
- Report directly to the COO and/or CEO.
6. KPI & Performance Reporting
Own the collection, validation, and presentation of weekly marketing KPIs.
Develop and maintain a clear KPI framework for each marketing function.
Depending on the function, KPIs may include:
Paid Advertising
- Ad Spend
- Leads Generated
- Cost Per Lead
- Qualified Leads
- Appointments Booked
- Cost Per Appointment
- ROAS / Revenue Attribution
Email & SMS
- Emails/SMS Sent
- Open Rate
- Click Rate
- Reply Rate
- Conversion Rate
- Unsubscribe Rate
- Revenue / Appointments Generated
Funnels
- Visitors
- Opt-In Rate
- Application Rate
- Booking Rate
- Conversion Rate
- Funnel Drop-Off
Voice AI
- Calls Attempted
- Connection Rate
- Conversations
- Qualified Conversations
- Appointments Booked
- Show Rate
Instagram / Social Media
- Content Published
- Reach
- Engagement
- Followers Gained
- Follower Growth Rate
- Leads / Conversations Generated
The Marketing Project Manager is responsible for ensuring that KPI data is available,
accurate, reviewed weekly, and presented to the Leadership Team with appropriate context.
7. Accountability & Performance Management
- Establish clear expectations for deliverables and deadlines.
- Monitor team performance against agreed KPIs and commitments.
- Identify recurring missed deadlines or execution problems.
- Work with team members and vendors to understand root causes and establish corrective
- actions.
- Document ownership and accountability for critical marketing activities.
- Escalate persistent performance issues to the COO/CEO.
- Maintain a culture of accountability without creating unnecessary meetings or
- administrative overhead.
8. Process & Operational Improvement
- Identify inefficiencies within marketing workflows.
- Develop and maintain marketing SOPs and repeatable processes.
- Improve communication between Ads, Copy, Funnel, Automation, AI, Social Media, and
- Leadership teams.
- Standardize project intake, prioritization, execution, QA, and reporting.
- Recommend tools, processes, or resource changes where appropriate.
- Help transition vendor-managed functions to in-house teams when required.
- Ensure critical marketing knowledge and processes are documented and not dependent on
- A single individual or vendor.
Required Skills & Experience
- 4+ years of experience in Marketing Project Management, Marketing Operations, or a
- similar role.
- Proven experience managing multiple marketing teams, vendors, contractors, or agencies
- simultaneously.
- Strong understanding of digital marketing workflows.
- Working knowledge of:
- Paid advertising
- Email marketing
- SMS marketing
- Marketing funnels
- CRM and marketing automation
- Social media marketing
- AI/Voice AI marketing applications
- Lead generation and conversion funnels
- Strong project-management and organizational skills.
- Experience managing deadlines, dependencies, and cross-functional projects.
- Strong understanding of marketing KPIs and performance reporting.
- Ability to identify problems, facilitate discussions, and drive issues toward resolution.
- Excellent written and verbal communication skills.
- Comfortable communicating directly with senior leadership.
- Experience conducting structured recurring meetings.
- Ability to manage both technical and non-technical team members.
- Comfortable working in a fast-paced environment with multiple concurrent initiatives.
Preferred Experience
- GoHighLevel (GHL)
- Monday.com or similar project-management platforms
- Meta Ads
- Google Ads
- Instagram
- Email/SMS marketing platforms
- Marketing automation tools
- AI calling / Voice AI platforms
- Zapier / Make or similar automation platforms
- EOS / Level 10 (L10) meeting methodology
- Marketing dashboards and KPI reporting
Working Hours
This is a remote position; however, the Marketing Project Manager must have strong
availability during PST business hours.
The position requires availability for:
- Daily team stand-ups
- Weekly Marketing L10 meetings
- Weekly Leadership meetings
- Vendor/team meetings
- Ad-hoc troubleshooting and coordination calls
- Time-sensitive marketing launches and campaigns
What Success Looks Like
- Leadership has clear visibility into every major marketing initiative.
- Projects consistently have clear owners, deadlines, and expected outcomes.
- Marketing teams understand their priorities and responsibilities.
- Cross-team blockers are identified and resolved quickly.
- Vendors are held accountable for their deliverables.
- Daily stand-ups remain focused and productive.
- Marketing L10 meetings are driven by accurate data and result in clear actions.
- Weekly KPIs are consistently available to leadership.
- Missed deadlines and communication gaps decrease.
- Marketing processes become increasingly documented, measurable, and scalable.
- The COO/CEO can focus on strategy and key decisions rather than chasing marketing
- execution.