U.S. Social Media Lead — Culture-Driven Content

Culture Kings; Costa Mesa (CA); On-site; USD 65,000 - 75,000; Full time

Job summary

Culture Kings is seeking a high-caliber Social Media Specialist to own the execution and creative vision of our U.S. social media presence.

This is not a support role — it's a strategic seat at the table for someone who lives and breathes culture, understands content resonance, and can operate with ownership and speed in a fast-moving brand environment. You'll partner with the Global Social Media Manager, U.S.

Qualifications

• 2-4+ years in social media, content creation, or digital marketing within fashion/retail/youth culture.
• Proven ability to create platform-native content for Instagram/TikTok/YouTube/Reels.
• Strong understanding of social media platforms, formats, and best practices.
• Independent, fast-moving worker with ownership and creativity.

Responsibilities

• Own and drive the U.S. social media marketing calendar, including launches, campaigns, and collaborations.
• Align content plans with broader U.S. marketing timelines and identify gaps/opportunities.
• Exercise independent judgment in prioritizing content and real-time publishing decisions.
• Identify culturally relevant moments to authentically represent Culture Kings in the U.S.

Skills

Social media

Content creation

Digital marketing

Brand storytelling

Community engagement

Education

Bachelor's degree in Marketing/Communications

Job description

Culture Kings is seeking a high-caliber Social Media Specialist to own the execution and creative vision of our U.S. social media presence.

This is not a support role — it's a strategic seat at the table for someone who lives and breathes culture, understands content resonance, and can operate with ownership and speed in a fast-moving brand environment. You'll partner with the Global Social Media Manager, U.S.