TV Growth Marketing Lead

Rocket Money; New York (NY); Hybrid; USD 115,000 - 140,000; Full time

Benefits offered by this job

401k Matching

Unlimited PTO

Tuition Reimbursement

Team Member Stock Purchasing Program

Job summary

Rocket Money is seeking a Growth role to own day-to-day TV media buying, optimization, and measurement across Linear and Streaming TV. You will work closely with the Director of Growth and cross-functional teams to sharpen measurement, test tactics, and drive measurable results in a hyper-growth environment.

You will design experiments, manage budgets, forecast pacing, and collaborate with Creative, Data, and Vendor partners to maximize CPA, CAC, and ROAS while ensuring brand safety and

Qualifications

• 4+ years of TV media buying at a high-growth company, startup, or agency.
• Strong analytical foundation with CAC, ROAS, LTV to CAC familiarity.
• Ability to turn data and experiment results into actionable recommendations.
• Experience coordinating across internal teams and external partners.
• Familiarity with TV measurement approaches and applying findings to channel strategy.
• Advanced Excel skills; Looker experience a plus.

Responsibilities

• Own day-to-day TV media buying, optimizations, pacing, and post-buy analysis across Linear and Streaming TV.
• Identify high-potential pockets and scale winning tactics across networks and publishers.
• Own weekly pacing and forecasting for TV; monitor spend and ROAS.
• Analyze campaign performance and translate learnings into optimizations.
• Design and run a structured testing roadmap for TV with clear hypotheses.
• Collaborate with Creative to brief, test, and iterate on TV creative.
• Manage agency and vendor partners to plan, execute, and optimize campaigns.
• Work with Data, Product, Engineering, and CRM to improve attribution and data quality.
• Communicate performance and insights to leadership and stakeholders.
• Identify opportunities to streamline workflows and scalable processes as the program grows.

Skills

TV media buying

Performance marketing

Analytics

Experimentation

Cross-functional collab

Excel

Looker

Budget forecasting

Attention to detail

Tools

Looker

Job description

Rocket Money is seeking a Growth role to own day-to-day TV media buying, optimization, and measurement across Linear and Streaming TV. You will work closely with the Director of Growth and cross-functional teams to sharpen measurement, test tactics, and drive measurable results in a hyper-growth environment.

You will design experiments, manage budgets, forecast pacing, and collaborate with Creative, Data, and Vendor partners to maximize CPA, CAC, and ROAS while ensuring brand safety and