Trolli Brand Growth Lead

Ferrara Candy Co.; Chicago (IL); On-site; USD 100,000 - 139,000; Full time

Benefits offered by this job

Annual bonus

Comprehensive benefits

Job summary

Ferrara is seeking a Sr. ABM to manage Trolli brand day-to-day, from strategy to execution. You will optimize sales, profitability and competitive position while working with cross-functional teams to deliver campaigns and initiatives.

You will drive brand plans, forecast demand, manage budgets and lead go-to-market efforts, with a focus on growth opportunities and performance analysis across the business.

Qualifications

• Bachelor's degree required.
• MBA with Marketing/Strategy emphasis preferred.
• 4+ years of post-graduate marketing experience, US Consumer Goods preferred.
• Experience leading brands, past revenue and profit accountability preferred.
• Proficiency with IRI or Nielsen a plus.

Responsibilities

• Contribute to the development and deployment of short-term and long-term brand strategy.
• Assist in development and execution of multi-year brand plans with insights and analyses.
• Lead commercialization efforts for marketing and align cross-functional teams on objectives.
• Identify growth opportunities and develop go-to-market launch plans.
• Manage portfolio profitability, assortment, forecasting, and monthly performance.
• Collaborate with Channel Marketing and Category Management to align sales efforts.
• Support consumer marketing campaigns and social/digital content creation.
• Lead annual gaming program strategy and execution.
• Oversee organic content strategy with the creative agency and brand standards.
• Lead monthly performance analysis and spend tracking for Trolli.

Skills

Project management

Analytical ability

Creative problem solving

Learning agility

Independent work

Ambiguity tolerance

Education

Bachelor's degree

MBA with Marketing/Strategy emphasis

Tools

IRI

Nielsen

Job description

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At Ferrara, Ferrero, Fox’s Burton’s, and The Fine Biscuits Company, we’re loved by people of all generations for the joy we bring—and that joy is crafted by our people. Join us and explore a whole world to discover, where your passion will find its place.

Today, Ferrara is the #1 sugar confectioner in the U.S, with global sales in more than 40 countries. Ferrara boasts a passionate team of over 9,000 employees around the world who deliver and create hundreds of iconic and beloved products.

In the U.S., more than 67 million households annually enjoy our popular brands like NERDS®, Brach’s®, Jelly Belly®, SweeTARTS®, Laffy Taffy®, and Trolli®. In Brazil, Dori has become a household name with snacking products that include brands such as Dori, Gomets, Pettiz, and Yogurte 100. And, in France, Carambar & Co have earned generations of loyal customers through the timeless appeal of iconic candy and chocolate brands such as Carambar, Lutti, Krema, Poulain, Vichy and Terry’s. A privately held company, Ferrara Group is headquartered in Chicago. Ferrara boasts a network of over 30 locations in North America, South America, Europe and Asia Pacific that includes manufacturing, distribution, sales, and R&D facilities.

Due to the highly interactive and team-based nature of this role, in-person attendance for most of the workweek (i.e., 3 days or more) is essential for: effective communication including during in-person meetings, strong supervision, real-time problem-solving, and participation in cross-functional initiatives.

Want to make an impact?

The Sr. Associate Brand Manager (Sr. ABM) position is responsible for the day-to-day management of the brand Trolli. The Sr. ABM will assist with all aspects of running the business, from strategy development to design and execution of commercial activities, in order to optimize sales, profitability and competitive position.

Ways you will make a difference

• Contribute to the development and deployment of the short-term and long-term brand strategy.
• Assists in development and execution of multi-year brand strategic plan by providing appropriate category/consumer/competitive insights and analyses, and by managing key issues and projects in support of business objectives.
• Leads commercialization efforts for marketing. Communicates and collaborates effectively to ensure that cross functional groups understand project objectives, timelines, and measures of success.
• Identify, evaluate and prioritize growth opportunities in partnership with Sales and lead Commercial team in assessing opportunity feasibility and developing go-to-market launch plan.
• Manage portfolio profitability, including assortment optimization, demand forecasting, inventory management, business case assessment and monthly performance reporting.
• Partner with Channel Marketing and Category management teams to ensure Sales efforts aligned with overall brand strategy, including creation of selling stories and communication / release of sales-related materials to field team.
• Participate in planning and execution of consumer marketing campaigns and activities including developing creative for Social and Digital media assets
• Participate in developing strategy and execution of year-round Gaming program including the annual Tentpole Moment
• Lead organic content strategy and execution in partnership with creative agency ensuring creative and messaging aligns with brand standards, drives brand goals and resonates with target consumer.
• Lead monthly business performance analysis, responsible for developing monthly reporting suite and proactively identifying new trends, risks and opportunities to the business
• Lead budget management for Trolli responsible for opening POs, submitting invoices and tracking spend

Skills that will make you successful

• Strong project management skills: Ability to multi-task and to leverage peer influence to drive projects to on-time completion.
• Strong analytical ability
• Strong creative & problem solving ability
• Ability to learn quickly, with agility
• Comfort working independently & with ambiguity
• Desire to operate in fast-paced, hands-on environment

Experiences that will support your success

• Bachelor's degree required, MBA with Marketing/Strategy emphasis preferred
• 4+ years of post-graduate marketing experience, US Consumer Goods preferred
• Experience leading brands, past accountability for both revenue and profit preferred
• Proficiency with IRI or Nielsen a plus

What We Offer

At Ferrara, we're proud to support our employees with comprehensive benefits that enhance health, financial wellness, and include paid time off (PTO). Eligible employees may also receive an annual bonus based on company performance. Learn more about our benefits at https://flimp.live/Ferrara-Benefits-Resource-Center

Compensation

The salary range for this position is $99,600 to $139,440 annually.

EQUAL OPPORTUNITY

We are proud to be an equal opportunity employer. In order to provide equal employment and advancement opportunities to all qualified applicants and employees, employment decisions and opportunities at Ferrara will be based on merit, qualifications, and abilities, without regard to race, color, creed, religion, sex, sexual orientation, gender identity and expression, marital or civil union status, national origin, ancestry, citizenship, age, military or veteran status, disability, handicap, genetic information, pregnancy (childbirth or related medical condition), or on any other basis prohibited by law. This policy governs all aspects of employment, including selection, job assignment, compensation, discipline, termination, and access to benefits and training.