Treehouse Social Creative Lead

Starwood Hotels; Miami (FL); On-site; USD 60,000 - 90,000; Full time

Job summary

Treehouse Hotels is seeking a Social Media Manager to shape and execute brand storytelling across Instagram and TikTok. You’ll translate strategy into compelling content, brief and manage creators, and optimize campaigns with a strong focus on social-first storytelling.

You will collaborate with marketing, creative, and property teams, travel occasionally, and help launches and openings with nimble, lo-fi content that resonates with audiences.

Qualifications

• Bachelor’s Degree in Marketing, Communications, or related field, or equivalent experience.
• 3–5+ years in social media, content, or digital marketing, ideally in hospitality or lifestyle brands.
• Strong creative eye to assess imagery, video, and copy for brand and social-first lens.
• Experience developing creative briefs, moodboards, shot lists, and content direction.
• Able to manage creators and external partners.
• Comfort with capturing lo-fi content on mobile and basic short-form video editing.
• Deep understanding of Instagram and TikTok formats, trends, and best practices.
• Experience using social media management tools and interpreting analytics.
• Strategic thinker translating priorities into social storytelling.
• Highly organized with ability to manage multiple projects, properties, creators, timelines.
• Excellent written and verbal communication; strong brand voice.
• Collaborative and proactive; travel occasionally.

Responsibilities

• Social Strategy & Planning: Develop and manage Treehouse Hotels’ brand social content calendars across Instagram and TikTok, aligning with brand strategy and campaigns.
• Hotel Openings: Support launch strategies for new Treehouse Hotels, building pre-opening content plans and coordinating activity across channels.
• Property Social Support: Review content calendars with property marketing teams and provide guidance to ensure local relevance while staying on-brand.
• Creative Direction & Content Development: Translate strategies into moodboards, shot lists, briefs, and content plans; guide photographers and creators.
• Content Capture & Editing: Capture lo-fi content and edit into engaging short-form pieces for social platforms.
• Creator & Micro-Influencer Management: Identify and manage relationships with creators, briefs, deliverables, and ongoing collaboration.
• Social Media Management: Oversee Treehouse social channels, maintaining cohesive voice and visuals across platforms.
• Community & Cultural Relevance: Monitor trends and opportunities to participate authentically with the brand.
• Performance & Optimization: Analyze performance and apply insights to future content strategies.
• Cross-Functional Collaboration: Work with Brand Marketing, Communications, Partnerships, and Creative teams to execute campaigns.

Skills

Social strategy

Content development

Creative direction

Creator management

Video editing

Instagram & TikTok

Analytics

Project management

Education

Bachelor’s degree in Marketing/Communications

Tools

CapCut

Later

Sprout Social

Job description

Treehouse Hotels is seeking a Social Media Manager to shape and execute brand storytelling across Instagram and TikTok. You’ll translate strategy into compelling content, brief and manage creators, and optimize campaigns with a strong focus on social-first storytelling.

You will collaborate with marketing, creative, and property teams, travel occasionally, and help launches and openings with nimble, lo-fi content that resonates with audiences.