Travel Retail Marketing Lead - Activations & Growth

Brobston Group LLC; Miami (FL); On-site; USD 90,000 - 130,000; Full time

Job summary

Brobston Group LLC in the United States is seeking a Regional Retail Marketing Lead to develop and execute activations across Duty Free channels in the Americas, driving brand equity, shopper engagement, and commercial performance. The role owns regional strategy, budget management, and cross-functional collaboration, with travel about 20%.

You will oversee airports, border stores, and cruise channels, coordinate launches, and ensure flawless execution of activations on time and within budget.

Qualifications

• Bachelor's degree required.
• 4+ years in wines & spirits or luxury goods with 4+ years in retail, Travel Retail preferred.
• Proven project management skills with ability to manage at scale.
• Strong English and Spanish communication; French a plus.
• Proficient in MS Office; strong analytical mindset.
• Ability to lift 20 lbs.

Responsibilities

• Develop and execute the regional retail marketing strategy.
• Design activations across airports, border stores, and cruise channels.
• Coordinate launches, promotions, visibility initiatives, and installations.
• Ensure on-time, on-budget, high-quality activation delivery.
• Drive retail excellence via market visits and audits.
• Manage the regional A&P budget and ensure financial compliance.
• Analyze sales, shopper insights, trends, and ROI to guide decisions.
• Manage agency, production partner, retailers, and airport/cruise partners.
• Collaborate with Commercial, Global Brand, Supply Chain, Finance, Procurement, VM teams.

Skills

English

Spanish

French (bonus)

Education

Bachelor's degree

Tools

MS Office

Excel

PowerPoint

Job description

Brobston Group LLC in the United States is seeking a Regional Retail Marketing Lead to develop and execute activations across Duty Free channels in the Americas, driving brand equity, shopper engagement, and commercial performance. The role owns regional strategy, budget management, and cross-functional collaboration, with travel about 20%.

You will oversee airports, border stores, and cruise channels, coordinate launches, and ensure flawless execution of activations on time and within budget.