Travel Content & Marketing Specialist

Marchay; Northern (KY); Hybrid; USD 63,000 - 77,000; Full time

Benefits offered by this job

Competitive Compensation

Comprehensive Benefits

401(k) Plan

Generous Time Off

Career Growth

Flexibility

Innovative Market Leader

Job summary

Marchay is seeking a modern content strategist to lead a growth-focused content engine for a luxury travel audience. You will blend AI-native tactics, SEO, and analytics to drive discovery, engagement, and new member acquisition while maintaining a refined, exclusive brand voice.

You will own top-of-funnel initiatives, build scalable processes, and collaborate with a small team to move quickly, test ideas, and optimize performance—remote work enabled.

Qualifications

• Hands-on content and growth strategist mindset.
• Fluency with AI tools to scale speed and output.
• Strong understanding of SEO, social, content distribution, analytics, conversion, and digital acquisition.
• Comfort with implementing new tools, workflows, automations, and experiments.
• Entrepreneurial, resourceful, curious, action-biased.
• Excellent editorial judgment and a sense for engaging, valuable content.
• Genuine understanding of luxury travel, luxury brands, and affluent consumers.
• Ability to balance attention with relevance for the right audience.

Responsibilities

• Develop and execute a content-led strategy to drive awareness and qualified member acquisition.
• Use AI to research, create, optimize, repurpose, and distribute content across channels.
• Build and implement modern marketing tools, automations, dashboards, and workflows.
• Develop Marchay’s SEO and digital discovery strategy, including AI-driven search.
• Rapidly test content, channels, landing pages, partnerships, and acquisition ideas; scale with data.
• Turn Marchay’s travel knowledge into compelling, scalable content.
• Help build toward personalized, AI-driven content experiences for prospects and members.
• Maintain a sophisticated, consistent Marchay voice and brand.

Skills

AI tools fluency

SEO knowledge

Social media

Content strategy

Analytics

Digital acquisition

Editorial judgment

Luxury travel knowledge

Job description

ABOUT MARCHAY

Marchay is a curated, membership-based travel service and community for some of the world’s most sophisticated travelers. Broadly recognized as one of the country’s most elite luxury travel services, Marchay provides members with dedicated, unbiased support from a highly experienced travel team. Membership includes unlimited bespoke trip planning and execution, access to pre-vetted private homes and villas, and preferred partner benefits at more than 1,200 luxury hotels worldwide.

ROLE SUMMARY

Marchay is looking for a modern content strategist with a strong growth mindset to help drive our next stage of growth.

We’re looking for an entrepreneurial, AI-native marketer who knows how to turn exceptional travel expertise into content that drives discovery, engagement, and new member acquisition.

Your primary focus will be top-of-funnel growth: finding new ways to reach the right prospective members and building a modern, scalable content engine to support that growth.

You’ll use AI and modern marketing tools to move quickly across SEO, social, video, content creation and distribution, landing pages, analytics, and experimentation. You should be someone who likes to build, test, learn, and improve—not simply manage agencies or write briefs.

At the same time, luxury sensibility is essential. You understand exclusivity, discretion, exceptional service, and the expectations of a sophisticated, affluent audience. Growth at Marchay must always feel consistent with the brand.

Please note that this is a remote role.

CORE RESPONSIBILITIES

• Develop and execute a content-led strategy to drive awareness and qualified member acquisition.
• Use AI extensively to research, create, optimize, repurpose, and distribute content across SEO, social, video, and emerging channels.
• Build and implement modern marketing tools, automations, dashboards, and workflows that allow a small team to accomplish more.
• Develop Marchay’s SEO and digital discovery strategy, including emerging AI-driven search.
• Rapidly test new content, channels, landing pages, partnerships, and acquisition ideas—and use data to determine what to scale.
• Turn Marchay’s proprietary travel knowledge into compelling, scalable content.
• Help build toward more personalized, AI-driven content experiences for prospects and members.
• Maintain a sophisticated and consistent Marchay voice and brand across everything we produce.

CORE REQUIREMENTS

• A hands‑on content and growth strategist, rather than a traditional journalist.
• Deep fluency with AI tools and a demonstrated ability to use them to work faster, smarter, and at greater scale.
• Strong understanding of SEO, social, content distribution, analytics, conversion, and digital acquisition.
• Comfortable personally implementing new tools, workflows, automations, and experiments.
• Entrepreneurial, resourceful, curious, and highly biased toward action.
• Excellent editorial judgment and a strong instinct for what makes content engaging and valuable.
• A genuine understanding of luxury travel, or luxury brands, and affluent consumers.
• Someone who understands the difference between generating more attention and generating the right attention.

We’re looking for someone who can combine travel, content, growth, AI, and exceptional judgment to build the next generation of Marchay’s acquisition engine.

• Competitive Compensation: Annual salary starting at 70,000k USD/year with a performance-based, discretionary bonus
• Comprehensive Benefits: Fully covered medical, dental, and vision insurance
• 401(k) Plan: Access to our retirement savings program
• Generous Time Off: Ample PTO plus company holidays to recharge and reset
• Career Growth: Opportunity to develop toward a senior leadership role, with increasing ownership and strategic decision-making over time.
• Flexibility: Remote work environment with the ability to manage your schedule effectively
• Innovative Market Leader: Join a forward-thinking company with a proven track record, backed by the influence, resources, and stability to keep breaking new ground