Transformation Consultant

PeopleCaddie; United States; Remote; USD 85,000 - 121,000; Full time

Job summary

Confidential Global Hospitality Organization is seeking a senior contractor to strengthen Marketing Operations processes for campaigns built and delivered through Braze and Amperity. This remote role aims to accelerate delivery, standardize practices, and increase team capacity.

You will own end-to-end process improvements from assessment through adoption and measurement. Working with Marketing Operations and cross-functional partners, you will translate objectives into practical campaign

Qualifications

• 7+ years in marketing operations or campaign delivery.
• Hands-on with Braze and Amperity in live campaigns.
• Experience redesigning processes across multiple use cases.
• Strong QA, risk-based testing, and release controls.
• Ability to translate objectives into practical campaign workflows.
• Excellent communication and training skills.

Responsibilities

• Assess and prioritize improvements with stakeholders.
• Redesign and implement campaign processes in Braze and Amperity.
• Strengthen QA and release controls with documented gates.
• Embed data-driven audience and journey planning.
• Advance platform capabilities and data enablement.
• Drive adoption and measure results.

Skills

Campaign QA

Data-driven marketing

Stakeholder management

Process improvement

Tools

Braze

Amperity

Job description

Company: Confidential Global Hospitality Organization

Engagement Type: Contract

Location: Remote

Duration: 4+ Months

Pay Rate: Up to $75 per hour (W2), depending on experience

Position Overview

Our client is seeking a senior contractor to strengthen Marketing Operations processes for campaigns built and delivered through Braze and Amperity. This role will accelerate and standardize campaign delivery, reduce process variability, strengthen quality assurance, and increase team capacity.

Working closely with Marketing Operations, Marketing Analytics, and cross-functional partners, the consultant will translate business objectives and data-driven audience and journey plans into practical campaign workflows. The role requires hands-on platform expertise and ownership of process improvements from assessment and design through implementation, training, adoption, and measurement.

Key Responsibilities

Assess and Prioritize Improvements

• Within the first two weeks, review existing documentation and validate key details through focused stakeholder conversations.
• Establish a prioritized implementation plan with clear owners, dependencies, performance baselines, and success measures.
• Prioritize improvements that increase delivery speed, quality, reliability, and capacity while respecting business constraints and existing team responsibilities and decision rights.

Redesign and Implement Campaign Processes

• Evaluate how campaigns are built and delivered in Braze and Amperity, identifying unnecessary steps, excessive customization, inconsistent practices, rework, and delays.
• Personally lead priority process improvements from design through implementation and team adoption.
• Develop and implement practical workflows, build standards, controls, checklists, and step-by-step guides for defined use cases.
• Clarify handoffs and reinforce partner accountability for upstream inputs, assets, approvals, and timelines.
• Implement changes within Marketing Operations’ scope and recommend improvements to adjacent activities that affect campaign delivery.

Strengthen Quality Assurance and Release Controls

• Establish consistent, risk-based QA standards, checklists, test evidence, defect tracking, and release gates.
• Ensure QA covers requirements, audience and data logic, content, links, personalization, consent and suppression, rendering, approvals, and launch readiness.
• Define procedures for changing requirements, late assets or approvals, and compressed timelines, including escalation paths and explicit launch-readiness decisions.
• Establish appropriate separation among campaign build, independent QA, and release approval.
• Develop a workable QA ownership and coverage model, including a job description for a QA Analyst.

Embed Data-Driven Audience and Journey Planning

• Partner with Marketing Analytics to establish a repeatable approach to segment criteria, audience selection, and touchpoint sequencing across owned and paid channels.
• Ground campaign planning in business objectives, customer data, experimentation, and measured performance.
• Maximize audience reach while managing deliverability and recipient fatigue.
• Create reusable audience segments, journey maps, and campaign templates, with customization supported by evidence of incremental impact.
• Translate approved audience and journey plans into clear campaign build requirements and QA checks.

Advance Platform Capabilities and Data Enablement

• Research, recommend, and implement relevant Braze and Amperity capabilities based on expected impact, feasibility, and measurable results.
• Establish a process for requesting, defining, validating, documenting, and approving new data points in partnership with appropriate data stewards and subject matter experts.
• Coordinate approved data activation in Amperity and Braze.

Drive Adoption and Measure Results

• Build alignment within Marketing Operations and lead adoption of improved processes.
• Train team members and provide practical documentation to support consistent execution.
• Measure operational outcomes against agreed baselines and use campaign performance findings to inform ongoing improvements.
• Ensure the improved processes, standards, and operating model are in active use by the end of the engagement.

Required Experience and Qualifications

• At least seven years of hands-on experience with both Braze and Amperity, including building, launching, and monitoring campaigns in live marketing operations environments.
• Extensive experience redesigning and implementing marketing operations or campaign delivery processes across multiple use cases and operating contexts.
• Demonstrated success improving campaign delivery speed, quality, reliability, and team capacity through changes that teams adopt.
• Deep expertise in campaign QA, risk-based testing, defect management, release controls, and separation of build and QA responsibilities.
• Experience developing reusable audience segments and campaign practices and connecting customer data platform (CDP) data to email service provider (ESP) activation.
• Strong knowledge of audience strategy, journey planning, experimentation, delivery, recipient fatigue, and campaign measurement.
• Ability to work directly in platforms and translate business objectives and analytical findings into practical campaign workflows.
• Experience clarifying responsibilities and cross-functional handoffs while working within existing ownership and decision rights.
• Strong communication, stakeholder alignment, documentation, and training skills.

Preferred Qualifications

• Braze and/or Amperity certifications.
• Relevant certification in process improvement or quality assurance.