Traffic Coordinator

wppmedia; New York (NY); Hybrid; USD 60,000 - 80,000; Full time

Benefits offered by this job

Hybrid work model

Comprehensive benefits package

Paid time off

Employee discounts

Job summary

WPP Media seeks an Integrated Traffic Coordinator to manage end-to-end asset trafficking across broadcast and digital campaigns. You will ensure assets meet technical, platform, and quality requirements, and provide clear instructions to broadcasters and publishers.

Collaboration with creative agencies and client teams is essential for timely delivery. Join a hybrid team with four days in the office per week, benefiting from a comprehensive benefits package and opportunities across WPP's global

Qualifications

• Strong attention to detail and accuracy.
• Ability to manage multiple priorities in a fast-paced environment.
• Excellent communication and collaboration skills.
• Familiarity with broadcast and digital media platforms, asset specifications, and trafficking workflows is a plus.
• Knowledge of Microsoft Office and Google Docs.

Responsibilities

• Manage end-to-end asset trafficking across broadcast and digital campaigns.
• Verify assets meet technical and platform requirements before activation.
• Provide broadcasters and publishers with clear usage instructions and specs.
• Collaborate with agencies and production teams to ensure timely delivery.
• Track multiple campaigns across client portfolios and deadlines.

Skills

Attention to detail

Multi-tasking

Communication

Media platforms knowledge

MS Office & Google Docs

Job description

About WPP Media

WPP is the trusted growth partner for the world's leading brands. With exceptional talent, trusted data and intelligence, and world-class partnerships - all united by our pioneering agentic marketing platform, WPP Open - we help clients navigate change, capture opportunity, and deliver transformational growth.

WPP Media is WPP's AI-driven media operating unit, bringing together media, data, and partnerships to deliver creative personalisation at scale. Connected through WPP Open and powered by Open Intelligence, clients see exactly where, how, and why their media investment is working.

For more information, visit wppmedia.com .

ABOUT US

WPP Media is the management arm of WPP Group's media agencies, including such brands as Mindshare, Wavemaker, T&Pm, EssenceMediaCom, Neo and OpenMind.

We are the leading media Activation network in the world and the stewards of nearly one-third of all global ad spending.

Our clients are leaders in their respective industries and represent more than 330 of the Fortune Global 500, more than half of the NASDAQ 100 and more than 30 of the Fortune e-50.

As an elite provider of communication services, our culture is built on fostering innovation and best practices to help our clients maximize their marketing and media objectives.

Role Summary and Impact

The Integrated Traffic Coordinator is responsible for managing and supporting campaigns across broadcast and digital media channels. This role ensures that all creative assets are fully vetted, accurately distributed, and accompanied by clear, actionable guidance for broadcasters, digital publishers and platform partners.

Integrated Traffic Coordinators work across multiple client assignments and collaborate closely with creative agencies, production partners and, when applicable, clients who develop their own assets.

Manage end-to-end creative asset trafficking across broadcast and digital campaigns, ensuring all materials meet technical, platform, and quality requirements.

Review, verify, and QC creative assets (e.g., video, audio, display) before activation with broadcasting partners and digital publishers.

Provide detailed instructions to broadcasters and digital publishing teams on how assets should be used, including specifications, placement guidance, and versioning requirements.

Collaborate with creative agencies and client production teams to provide final deliverables, specs and deadlines, troubleshoot discrepancies, and ensure timely delivery.

Track and manage multiple campaigns simultaneously, maintaining accuracy, organization, and adherence to deadlines across several client portfolios.

Monitor delivery workflows to ensure assets are activated correctly and aligned with media plans.

Partner with internal teams including Ad Operations, Planning, and Activation to maintain smooth coordination throughout the campaign lifecycle.

Skills and Experience

• Strong attention to detail and commitment to accuracy.
• Ability to manage multiple priorities in a fast-paced environment.
• Excellent communication and collaboration skills.
• Familiarity with broadcast and digital media platforms, asset specifications, and trafficking workflows is a plus.
• Knowledge of Microsoft Office and Google Docs

Life at WPP Media & Benefits

Our passion for shaping the next era of media is powered by our commitment to Be Extraordinary, investing in our employees to inspire transformational creativity. We also Lead Optimistically, firmly believing in and Championing Growth and Development for every individual. This commitment allows WPP Media employees to leverage the extensive global WPP Media & WPP networks to pursue their passions, build vital professional connections, and learn at the cutting edge of marketing and advertising.

We Create an Open environment built on trust and respect, where everyone feels they belong and has opportunities to progress. This inclusive culture is fostered through a variety of employee resource groups and frequent in-office events showcasing team wins, sharing thought leadership, and celebrating holidays and milestone events. Our comprehensive benefits package reflects this commitment, including competitive medical, group retirement plans, vision, and dental insurance, significant paid time off, preferential partner discounts, and employee mental health awareness days.

WPP Media is an equal opportunity employer and considers applicants for all positions without discrimination or regard to characteristics.

We believe the best work happens when we're together, fostering creativity, collaboration, and connection in this open and supportive environment.

That's why we've adopted a hybrid approach, with teams in the office around four days a week. If you require accommodations or flexibility, please discuss this with the hiring team during the interview process. Please note that while our philosophy is the same across WPP, benefits may vary by office/country.

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