Trademark Social Media Specialist

Patent and Trademark Office; Alexandria (VA); Hybrid; USD 122,000 - 158,000; Full time

Job summary

Patent and Trademark Office in Alexandria, VA seeks a Social Media Specialist to oversee public outreach, social campaigns, and content planning. You will craft platform-specific captions, maintain content calendars, and ensure voice aligns with Trademark Office branding.

The role supports on-site duties with some telework eligibility and involves engaging with followers, monitoring brand mentions, and coordinating with contractors on content creation and campaigns.

Job description

• Hiring Agency: Patent and Trademark Office

This position is located in the Office of the Deputy Commissioner for Trademark Examination Policy, within the Customer Service and Support Office. The position supports digital communications and social media initiatives that advance public outreach, customer engagement, and organizational priorities.

Key Responsibilities

The physical worksite for this position is located in Alexandria, Virginia. Presence at the Alexandria, VA campus is required for this role, as it includes on site functions that must be performed in person. Position may be eligible for situational telework in accordance with agency policy/business unit discretion. The agency currently allows for 52 hours of telework per calendar year.

You'll make an impact in this role if: You enjoy providing expert advice on social media best practices, platform use, audience segmentation, posting strategy, and content standards. You look forward to developing and maintaining content calendars, writing platform-specific captions and copy, and ensuring all content aligns with the Trademark Office's voice and marketing objectives.

Your enthusiastic about planning and executing standalone social media campaigns to promote Trademark Office priorities. You thrive at managing day-to-day community engagement by responding to comments and messages, fostering meaningful connections with followers, and monitoring brand mentions to maintain a positive online reputation. You enjoy managing contracts and working with contractors on creating and executing social media content.

Requirements & Education

Education may not be substituted for specialized experience at this grade level.

Which agency is hiring for this position?

This position is with Patent and Trademark Office, Department of Commerce.

What is the salary for this position?

The posted pay range is $121785 – $158322/yr.

Is this position remote or telework eligible?

This position is eligible for telework.

What security clearance is required?

This position requires a Other security clearance.

What is the application deadline?

Applications close on 2026-11-19.

Who is eligible to apply?

This position is open under the 'Fed Transition' hiring path.