Trademark Social Media Specialist

USPTO; Alexandria (VA); On-site; USD 85,000 - 110,000; Full time

Job summary

USPTO in Alexandria, VA seeks a communications professional to support digital channels and social media initiatives, advancing public outreach, customer engagement, and organizational priorities. The role emphasizes maintaining content calendars, platform-specific captions, and ensuring content aligns with the Trademark Office's voice and marketing objectives.

The ideal candidate will manage day-to-day community engagement, respond to comments, monitor brand mentions, and collaborate with

Qualifications

• Specialized experience includes developing and implementing strategic social media and digital communication strategies.
• Experience planning and optimizing social media content based on audience behavior and platform requirements.
• Experience creating digital content for multiple social media platforms;
• Experience aligning social media strategies with organizational objectives using measurable goals and data.

Responsibilities

• Provide expert advice on social media best practices, platform use, audience segmentation, posting strategy, and content standards.
• Develop and maintain content calendars, write platform-specific captions and copy, ensuring alignment with Trademark Office voice and marketing objectives.
• Plan and execute standalone social media campaigns to promote Trademark Office priorities.
• Manage day-to-day community engagement by responding to comments and messages, and monitor brand mentions to maintain a positive online presence.
• Manage contracts and work with contractors on creating and executing social media content.

Skills

Social media strategy

Content calendars

Copywriting

Community management

Contract management

Education

OPM Qualifications Standards

Job description

This position is located in the Office of the Deputy Commissioner for Trademark Examination Policy, within the Customer Service and Support Office. The position supports digital communications and social media initiatives that advance public outreach, customer engagement, and organizational priorities.

Telework

The physical worksite for this position is located in Alexandria, Virginia. Presence at the Alexandria, VA campus is required for this role, as it includes on site functions that must be performed in person. Position may be eligible for situational telework in accordance with agency policy/business unit discretion. The agency currently allows for 52 hours of telework per calendar year.

Duties

You’ll make an impact in this role if:

• You enjoy providing expert advice on social media best practices, platform use, audience segmentation, posting strategy, and content standards.
• You look forward to developing and maintaining content calendars, writing platform-specific captions and copy, and ensuring all content aligns with the Trademark Office's voice and marketing objectives.
• Your enthusiastic about planning and executing standalone social media campaigns to promote Trademark Office priorities.
• You thrive at managing day-to-day community engagement by responding to comments and messages, fostering meaningful connections with followers, and monitoring brand mentions to maintain a positive online reputation.
• You enjoy managing contracts and working with contractors on creating and executing social media content.

Qualifications

You must meet the United States Office of Personnel Management's (OPM) qualification requirements (including specialized experience and/or educational requirements) for the advertised position. You must meet all eligibility and qualifications requirements by the closing date of the job announcement. OPM Qualifications Standards are available at Administrative and Management Positions.

Specialized experience is experience that has equipped applicants with the particular knowledge, skills and abilities to successfully perform the duties of the position, and that is typically in or related to the position to be filled. To be creditable, you must possess one full year (52 weeks) of specialized experience equivalent to GS-12 in the Federal service.

Specialized experience for this position includes:

• Experience in developing and implementing strategic social media and digital communication strategies;
• Experience in planning and optimizing social media content based on audience behavior, engagement practices, or platform-specific requirements;
• Experience in developing and producing digital content for multiple social media platforms; AND
• Experience in aligning social media strategies or campaigns with organizational objectives by establishing measurable goals and using performance data to evaluate and adjust communication strategies.

Experience refers to paid and unpaid experience, including volunteer work done through National Service programs (e.g., Peace Corps, AmeriCorps) and other organizations (e.g., professional; philanthropic; religious; spiritual; community, student, social). Volunteer work helps build critical competencies, knowledge, and skills and can provide valuable training and experience that translates directly to paid employment. You will receive credit for all qualifying experience, including volunteer experience.

Education

Education may not be substituted for specialized experience at this grade level.

Conditions of Employment

Applications will only be accepted from United States Citizens and Nationals and your resume and question responses must demonstrate the job-related competencies. If selected, you will be required to pass a background investigation.

The full list of conditions and qualifications can be found on the USAJOBS posting.

The United States Patent and Trademark Office is an equal opportunity employer and does not discriminate on the basis of race, color, religion, sex (including sexual orientation), national origin, political affiliation, marital status, disability, genetic information, age, pregnancy, childbirth, or related medical conditions, retaliation for engaging in protected activity, parental status, military service, or other non-merit factors.