Trade Show Manager

PriceEasy AI; Houston (TX); On-site; USD 90,000 - 115,000; Full time

Job summary

PriceEasy is seeking an exceptionally organized Trade Show Manager to own how our brand appears at major trade shows and events. This role blends project management with creative brand activation to deliver flawless experiences from concept to post-show follow-up.

You will own calendars, budgets, booth concepts, messaging, and on-site execution. Experience in event/experiential marketing and working with multiple vendors is essential. Based in Houston, full-time onsite.

Qualifications

• 3–7+ years of experience in trade shows, events, experiential marketing or brand activations.
• Experience managing multiple vendors, deadlines and stakeholders with high attention to detail.
• Experience from booth design through post-show follow-up is a plus.

Responsibilities

• Own trade shows from concept through execution: booth experience, messaging, and on-site engagement.
• Develop creative booth concepts and ensure on-brand messaging across events.
• Coordinate logistics: booth builders, AV, venues, shipping, and staffing for each show.
• Collaborate with Sales and Marketing to generate pre-show outreach and post-show follow-up.
• Track attendance, meetings, leads, pipeline and ROI for each event.

Skills

Trade show management

Event management

Brand activation

Project management

Creativity

Tools

Budgeting tools

Job description

Location: Houston, TX (Full-Time, Onsite)

Designation: Trade Show Manager

PriceEasy is looking for an exceptionally organized and highly creative Trade Show Manager to own how our brand shows up at major industry trade shows and events throughout the year.

This is not simply an event coordinator role. We are looking for someone who combines the project-management discipline of an experienced event professional with the creativity of a great brand marketer.

You will own our trade shows from concept through execution: booth experience, messaging, creative concepts, logistics, customer engagement, promotional ideas and post-event follow-up.

The ideal candidate comes from an event management, trade show, experiential marketing, brand activation or event agency background, and knows how to take a creative idea and execute every detail flawlessly.

What You Will Own

Trade Show Strategy and Planning

• Build and manage the annual trade show and event calendar
• Evaluate and recommend which shows to attend, sponsor or exhibit at based on audience, cost and expected return
• Own timelines, budgets, vendors, deliverables and deadlines for every show
• Secure booth space, sponsorships, speaking slots and meeting rooms well ahead of deadlines
• Establish a repeatable planning process, checklists and templates for every event

Booth Experience and Creative

• Develop creative concepts that make PriceEasy stand out on a crowded trade show floor
• Own booth concepts, layouts, signage, displays, product demos and the overall visitor experience
• Work with Marketing and Product to make sure booth messaging is clear, compelling and on-brand
• Develop promotional ideas, giveaways and interactive experiences that drive booth traffic and real conversations
• Manage booth properties, graphics and inventory, and refresh them as the brand evolves

Logistics and Execution

• Coordinate booth builders, AV companies, venues, printers, promotional vendors and other partners
• Manage shipping, drayage, installation, dismantle and storage
• Handle exhibitor manuals, show services orders, badge registration and compliance deadlines
• Coordinate staffing schedules, travel, hotel blocks and on-site logistics
• Prepare and brief booth staff on messaging, demos, lead capture and booth etiquette
• Be the on-site lead during shows, solving problems in real time

Sales Alignment and Customer Engagement

• Work closely with Sales and Marketing on pre-show outreach and meeting generation
• Coordinate customer dinners, receptions, private events and executive meetings around each show
• Set up and manage lead capture tools and processes
• Make sure every lead is qualified, routed and followed up quickly after the show

Measurement and ROI

• Track attendance, booth traffic, meetings, leads, opportunities, pipeline and closed revenue by event
• Build post-show reports with clear recommendations on what to keep, change or drop
• Manage the trade show budget and track cost per lead, cost per meeting and overall ROI

Your responsibility does not end when the booth is built. You own the entire experience and business impact of every event.

Creative Brand Activations

We want someone who constantly asks: "How do we make this more interesting?"

You will develop ideas that make people remember PriceEasy, whether that's an unusual booth experience, a creative product launch at a show, a memorable customer event or something nobody else in our industry has tried before.

We want someone who can generate ideas and then actually execute them.

What We Are Looking For

The two most important capabilities for this role are exceptional project management + exceptional creativity.

You should be someone who can have a big creative idea in the morning and build the detailed project plan to execute it in the afternoon.

We are specifically looking for experience in:

• Trade show management
• Event management
• Experiential marketing
• Brand activations
• Event or experiential agencies

You should have experience managing multiple vendors, deadlines and stakeholders at the same time while keeping extremely high attention to detail.

You May Be a Great Fit If

• You have 3–7+ years of experience in trade shows, events, experiential marketing or brand activations
• You have personally managed major trade shows from booth design through post-show follow-up
• You're an extremely strong project manager who can handle dozens of moving pieces without losing track of details
• You know your way around exhibitor manuals, show services, drayage, union labor rules and booth builders
• You have strong creative instincts and enjoy developing concepts, not just executing someone else's checklist
• You have experience working with designers, fabricators, AV teams and event vendors
• You have managed event budgets and can show the ROI of your events
• You're comfortable working directly with executives, customers and sales teams
• You stay calm and solve problems quickly on-site
• You operate well in a fast-moving environment
• You're willing to travel frequently for industry events
• You're based in Houston or willing to relocate, and excited to work full-time from our Houston office

AI First

PriceEasy is an AI company, and we expect this person to use AI extensively.

You should be comfortable using tools such as ChatGPT, Claude and AI creative tools to:

• Brainstorm booth, activation and event concepts
• Research shows, trends and competitors
• Draft booth messaging, staff briefings and outreach copy
• Build project plans, timelines and checklists
• Analyze lead data and event performance
• Move from idea to execution much faster

What Success Looks Like

Within 90 days, you will have taken ownership of PriceEasy's trade show calendar, put a rigorous planning process in place, set clear ROI tracking for every event, and started bringing new creative concepts to our upcoming shows.

Within 6 months, PriceEasy's presence at industry events should feel noticeably different: more creative, more engaging and more memorable, with a clear, measurable link between our events and our sales pipeline.

Most importantly, every major event should be creatively ambitious and operationally flawless.

About PriceEasy

PriceEasy is building AI and technology for fuel and convenience retail. We work with retailers around the world to help them make better decisions across pricing, operations and retail performance.

We are building an ambitious company and want someone who sees trade shows not as a support function, but as a chance to create a brand people in our industry remember.