Trade Marketing Manager

Cosmetic Executive Women, Inc.; New York (NY); Hybrid; USD 90,000 - 110,000; Full time

Benefits offered by this job

Bonus opportunity

Healthcare & benefits

PTO: vacation, personal, holiday, sick

401K with company match

LinkedIn Learning access

Job summary

Interparfums USA, LLC seeks a Trade Marketing Manager for North America to lead cross-functional brand engagement and drive strategic initiatives. The role partners with Sales, Global Trade Marketing, Creative, and key distributors to build data-driven plans that elevate brand visibility and accelerate performance.

The position offers a hybrid work model with in-office Mondays–Thursdays and remote Fridays, and requires 3+ years in integrated/trade marketing within the US.

Qualifications

• Bachelor’s degree required in Marketing, Business, Communications, or related field.
• 3+ years in integrated marketing or trade marketing within the US.
• Beauty industry experience strongly preferred, fragrance or luxury desirable.

Responsibilities

• Lead cross-functional brand engagement strategy for NOAM.
• Develop and execute marketing and GTM strategies across media and retail.
• Manage media budgets and NOAM media tracker.
• Support TikTok affiliate tools and events guidelines.
• Collaborate with Global Trade Marketing, Operations, PR, Training, and agencies.
• Analyze market trends and consumer insights to inform planning.
• Partner with sales and distributors to tailor initiatives for retailers.
• Oversee and support Canadian distributors' calendars and assets.
• Present strategic recommendations at US retailer meetings.
• Create national Field Team event guidelines to drive incremental sales.
• Perform other duties as assigned.

Skills

Organizational & project management

Multi-tasking

Analytical skills

Presentation & communication

Excel & PowerPoint

Adobe Suite

Team player / self-motivation

Attention to detail

Education

Bachelor’s degree in Marketing, Business, Communications, or related field

Tools

Excel

PowerPoint

Adobe Suite

Job description

Part of the Interparfums group founded in 1982, Interparfums USA develops, manufactures and distributes prestige fragrances as the exclusive worldwide licensee for Abercrombie & Fitch, Anna Sui, DKNY, Donna Karan, Dunhill, Graff, GUESS, Hollister, MCM, Oscar de la Renta, Roberto Cavalli, Salvatore Ferragamo and Ungaro. Through its global distribution network, the Company’s products are sold in over 120 countries.

The Trade Marketing Manager, North America plays a pivotal role in driving regional media & trade marketing strategy and execution across an assigned brand portfolio. This role partners closely with Sales, Global Trade Marketing, Creative, key distributors and media agencies to build data-driven plans that drive awareness, elevate brand visibility, strengthen retailer & consumer engagement, and accelerate commercial performance. The Senior Manager oversees launches and leads complex cross-functional initiatives. She/He will support any business decision with analyses and market data and will ensure all marketing plans are successfully executed in market.

This position is based in office from Mondays-Thursdays, and remote on Fridays.

Key Responsibilities

• Lead the 360° cross-functional brand engagement strategy, managing the annual calendar of product launches and integrated marketing initiatives across NOAM.
• Build and execute integrated marketing / go-to-market strategies that span media (Digital, Social, OOH, KOL, Events), merchandising, retail events and in-store animations to drive visibility, traffic and conversion.
• Manage and adapt media budgets for assigned brands & own the NOAM media tracker analysis report
• Be the Trade Marketing support lead for the Tiktok Team (creation of affiliates tools & events guidelines)
• Collaborate with Global Trade Marketing, Operations, PR, Training, and agencies to ensure cohesive execution of campaigns and timely delivery of campaigns and assets of assigned brands.
• Analyze market trends, category performance, and consumer insights to identify opportunities, inform planning, and support commercial decision-making.
• Partner closely with the sales, distributor, and field team to tailor initiatives to retailer needs, support joint business plans, and ensure launch success across all markets.
• Oversee & challenge marketing and launch calendars of our Canadian distributors on assigned brands and support them with market-specific needs including presentations, local assets, merchandising, and retail activation guidelines.
• Represent trade marketing at key US retailer and distributor meetings, providing strategic recommendations and performance recaps.
• Lead and create all national Field Team event guidelines and tools to drive incremental sales at Key selling periods.
• Perform other duties and responsibilities as assigned or needed.

Education/Experience

• Bachelor’s degree in Marketing, Business, Communications, or a related field
• 3+ years of experience in integrated marketing or trade marketing function within the US market
• Beauty industry experience strongly preferred, with Fragrance or Luxury experience highly desirable

Required Skills

• Strong organizational and project management skills
• The ability to multi-task effectively in a fast-paced and changing environment
• A creative eye with keen attention to details
• Strong analytical skills with proficiency in sales analysis, business planning and execution
• Excellent presentation, communication and relationship-building skills across internal and external stakeholders
• Proficiency in Excel/PowerPoint. Adobe Suite knowledge required.
• Self-motivation combined with a team player spirit
• A positive, professional, and enthusiastic “can-do” attitude

Travel Requirements

This position may require travel based on business needs. Travel may include visits to company locations, clients, vendors, industry events, or other business-related activities. The frequency and duration of travel will vary depending on business demands and may include occasional overnight stays. Employees must be able and willing to travel as required to successfully perform the essential functions of the role.

We Offer

• The salary range for this position is $90,000 – $110,000 annually, commensurable with skills, experience, and qualifications
• Bonus opportunity based on personal and business performance
• Robust healthcare, insurance, and benefit options
• Paid time off policies including vacation, personal, holiday, and sick days
• 401K plus company match
• Options to support development, including complimentary access to LinkedIn Learning
• An entrepreneurial career with a dynamic environment where all voices are heard and appreciated
• Low hierarchy with high visibility to C-Suite on a regular basis
• A growing company with a proven track record of solid financial stability

Interparfums USA, LLC is an Equal Opportunity Employer and is committed to providing fair and equitable employment opportunities in compliance with all applicable federal, state, and local laws.