Trade & Channels Marketing Specialist

Jollibee Support Center; West Covina (CA); On-site; USD 65,000 - 95,000; Full time

Job summary

The Trade and Channels Marketing Specialist in the US collaborates with the Trade and Channels Marketing Manager to conceptualize and implement creative sales solutions across retail and channels in line with Brand, Product, Restaurant guidelines. This role emphasizes trade area analysis, promotional programs, merchandising, and consumer insights to drive growth.

Responsibilities include executing marketing strategies for delivery, online, and institutional channels, ensuring smooth execution of

Qualifications

• Analytical skills to analyze consumer behavior data and derive insights.
• Collaborative mindset with cross-functional teamwork.
• Understanding of brand essence and consistent representation.
• Strong written and verbal communication abilities.
• Familiarity with digital marketing platforms and tools.
• Ability to adapt to changing market trends.
• Excellent attention to detail in all outputs.
• Ability to multitask in a deadline-driven environment.
• Effective time management to meet tight schedules.
• High level of dependability and reliability.

Responsibilities

• Contribute to development, launch merchandising, planograms and cross-selling.
• Support store opening activities and regional store marketing.
• Coordinate with Marketing and other teams for promotions and brand activations.
• Manage communications, merchandising and sampling calendars.
• Support brand initiatives in line with guidelines.
• Monitor competitor activities and propose responsive strategies.
• Identify local trade area issues and execute targeted programs.
• Prepare post-promo evaluation reports with actionable steps.
• Collaborate on channel marketing across delivery, online, and institutional.

Skills

Analytical

Collaborative

Brand understanding

Communication

Digital marketing

Adaptability

Attention to detail

Multitasking

Time management

Dependability

Education

Bachelor's degree in marketing

Job description

JOB SUMMARY

The Trade and Channels Marketing Specialist assigned in the US locations collaborates closely with the Trade and Channels Marketing Manager in conceptualizing, implementing, and managing creative sales solutions in retail and channels through careful trade area analysis, strategic sales building initiatives, appropriate promotional programs, effective merchandising, innovative customer touch point activities, and consumer insight--- all of which should be consistent to the Brand, Product, Restaurant (BPR) guidelines.

The primary responsibilities include but not limited to implementing marketing strategies for existing and emerging business channels (e.g. delivery, online and institutional) that will drive growth by expanding the target consumer base, ensuring smooth execution of all systemwide marketing activities (i.e. New Product Launches, Promotions, and Merchandising) and local marketing activities.

This role will also assist in driving brand growth by ensuring the execution of innovative marketing programs and assist in addressing trade area nuances by expanding the consumer base, driving sales initiatives, and guaranteeing brand consistency across various marketing platforms.

ESSENTIAL FUNCTIONS

TradeMarketing Support

• Contribute to the development, implementation, and evaluation of product launch merchandising, planograms, and cross-selling initiatives aligned with shopper behavior and brand recipe.
• Provide operational support and recommendations for store opening activities and regional store marketing development.
• Collaborate on aligning operations, Marketing, and other teams to execute effective sales-generating promotions and brand activations in line with brand essence.
• Assist in managing, regulating, and scheduling Marketing’s communications including merchandising and sampling calendars.
• Support the execution of brand initiatives in line with brand guidelines.
• Assist in monitoring and analyzing competitor activities to recommend responsive strategies.
• Assist in identifying retail trade area-specific issues and executing local store marketing programs to address them.
• Support in preparing post-promo evaluation reports and proposing actionable steps.

ChannelMarketing Assistance

• Collaborate on developing and implementing marketing strategies across different channels (e.g. delivery, online, institutional) while ensuring consistent brand application.
• Contribute to conceptualizing and recommending sales-building strategies across business channels.
• Assist in ensuring seamless alignment and implementation of marketing activities across all channels.
• Support in maintaining proper and consistent use of branding and trademarks across channels.
• Act as proactive contributor to the company's competitive intelligence efforts and continuously seek ways to enhance the brand's competitive positioning in the market, staying on top and being the eyes and ears regarding brand competitors.

StoreOpening Support

• Conceptualize and execute store opening activities and promotions.
• Develop and lead store opening event programs.
• Contribute actively to the company's competitive intelligence efforts, always seeking ways to bolster the brand's market position. Stay vigilant and informed about store openings, retail trade areas, and influential activities to maintain a competitive edge.

Others

• Collaborate and initiate business meetings with stakeholders, internal support functions, and external clients to achieve desired results related to the department’s projects.
• Manage allocated budget for project/s and/or assigned brand/units/department.
• Manage significant timelines and deliverables as agreed.
• Perform other job or marketing expertise-related assignments to develop oneself and share one’s expertise resulting in supporting work efficiencies.

JOB SPECIFICATIONS

Education

Bachelor's degree in marketing, Management, Communication Arts, or any equivalent related course.

Experience

At least 2 years of relevant experience in Marketing, Trade Marketing, Channel Marketing, and/or Local Marketing within retail or a related industry, preferred or any equivalent combination of education and experience from which comparable knowledge, skills and abilities have been achieved.

Skills and Essential Traits

• Analytical Skills: Ability to assist in analyzing consumer behavior data and deriving actionable insights. Able to think critically and logically, interpret and solve problems.
• Collaborative Skills: Strong teamwork orientation, capable of collaborating across departments effectively.
• Brand Understanding: Understanding of brand essence and the significance of consistent brand representation across channels.
• Excellent communication skills, both written and verbal, with the ability to effectively communicate complex information to stakeholders at all levels and to support coordination and strategy alignment.
• Digital Familiarity: Basic familiarity with digital marketing platforms and tools.
• Adaptability: Ability to adapt to changing market trends and consumer behavior.
• Attention to Detail: Completes work tasks with thoroughness, accuracy, and consistency.
• Multitasking: Able to multitask and perform in a deadline-sensitive environment.
• Time Management: Able to work in a fast-paced environment with significant deadlines and with a sense of urgency.
• Dependability: Can be counted on to produce high-quality work promptly.

Core Competencies

• C.A.M.P. requirements

1. Creating the Business
2. Advancing Personal Excellence
3. Managing the Business
4. Promoting People Processes

• Essential Traits, Tasks & Interest (as assessed using HR tool)

1. Self-Motivated
2. Collaborative
3. Balance of Frank and Diplomatic (Tactful) with warmth & empathy
4. Innovative/Creative& Resourceful
5. Stress Management and Pressure Tolerance
6. Certain
7. Precise (high attention to details and accuracy)
8. Persistent
9. Takes Autonomy
10. Planning, Organizing and time management
11. Flexible
12. Analytical, Analyzing Pitfalls and Judgment
13. Influencing and enforcing skills
14. Interpersonal Skills
15. Open/Reflective
16. People Oriented
17. Handling Conflict
18. Competitive intelligence and curiosity

• Behavioral Attributes (live the core values of the organization)

1. Customer Focus
2. Speed with Excellence
3. Spirit of Family and Fun
4. Humility to listen and learn
5. Integrity

Non-Essential Duties and Responsibilities (indicate items to be included)

• Perform administrative duties as necessary i.e. making copies, filing, etc.
• Prepare/support department plans, objectives, and key result areas and prepare the performance goals and measures.
• Prepare management reports.

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