Marketing Manager - Hotel

Marriott Vacations; Kaanapali (HI); On-site; USD 90,000 - 120,000; Full time

Job summary

Marriott Vacations seeks a marketing leader to manage day-to-day activities, develop workforce competence, recruit, train, motivate, and coach marketing executives while monitoring performance using data-driven insights. The role involves building strong ties with sales management to align strategies and increase tours generated.

Responsibilities include developing strategic plans, analyzing reports, and ensuring effective communication of marketing strategies to the sales force.

Qualifications

• 2+ years of marketing/management experience
• Strong communication and customer service skills
• Willing to travel 20–50% and work weekends/holidays

Responsibilities

• Oversee day-to-day marketing workforce activities
• Analyze data and reports to monitor tour flow and performance
• Develop and implement marketing strategies to increase tours
• Build relationships with sales management and sales force

Skills

Leadership

Team management

Coaching

Communication

Education

High School diploma or GED

Job description

Job Summary

Manages the day-to-day activities and develops the overall competence and performance of the marketing workforce through delegation of work and focus on management activities including recruiting, selecting, training, motivating, rewarding, coaching, managing conflict, and generally managing the performance of marketing executives. Analyzes data and reports in order to monitor tour flow and team/unit performance. Develops, recommends, and implements solutions to increase the number of tours generated. Builds and maintains relationships with sales management and the sales force. Communicates marketing strategies and solutions to the sales force.

Candidate Profile

Education and Experience
High School diploma or GED, or 2 years of equivalent work experience; minimum 2 years experience in a similar position

Required Qualifications
Proficiency in reading and writing English (additional language required for certain positions)

Successful Candidates Will Be Willing To:
Work in close contact with the general public in sales and marketing situations that require strong communication and customer service skills
Demonstrate openness to adapt to different cultural contexts based on location
Travel 20% to 50% of the time
Must be willing to work weekends and holidays as required by business needs

Job Specific Tasks

Developing & Executing Marketing Strategy

Develop and implement strategic plans to include budget considerations, site goals, and forecasts for appropriate activities.

Developing Programs for Generating Traffic Flow/Business

Coordinate with marketing operations and other site marketing programs on new initiatives to increase production in channels.
Develop strategies and incentive programs to meet or exceed budgeted numbers.
Identify trends when production is not meeting budget expectations and implement solutions.

Maintaining, Analyzing, & Communicating Key Reports

Use reports on individual and team production performance (e.g., Confirmations-Experiences per guest, volume-per-guest [VPG], close rate, employee satisfaction, Regional Customer Experience Report, Site Daily Flash).

Managing Relationships External to Marketing

Build and maintain relationships between sales management and the marketing department to ensure there is a clear understanding of eligibility requirements or details of participation for generating tours.
Share marketing information and strategy with sales force.
Build partnerships with resort operations, hotel linkage, OPC vendors, etc, where applicable.

Managing & Developing the Sales & Marketing Workforce

Prepare for and conduct team meetings.
Measure the performance of marketing executives/team leaders against goals and hold them accountable. - Importance to My Job
Provide one-on-one coaching and mentoring to team associates.
Reward and recognize associate performance (e.g., way-to-go letters, personal bests, top three per channel, top VPG, attendance, special contribution, top three total packages).
Motivate associates to increase production and performance (e.g., through contests, Special Performance Incentive Funds [SPIFs], motivational e-letters).
Observe and identify associate areas of strength and development opportunities (e.g., through ride-alongs, shadowing, monitoring).
Provide on-call support to associates when not on site.

Seek and review sales and marketing best practices/publications and use this information to train/coach associates to increase production.
Conduct formal performance reviews and use this information to create individual development plans, career paths, and promotion development plans.
Manage associate performance, developing performance plans for associates below expectation (progressive discipline).
Identify and respond to the needs/questions/issues (both work and non-work related) brought forth by team associates.
Mediate conflict in and between teams (e.g., within marketing teams, between marketing and sales teams).
Monitor standard practices and develop amendments to standard practices as needed.
Deliver and coordinate various training programs.
Develop and review policies and procedures pertaining to work flow, lead distribution, reward, recognition, and discipline.
Create an awareness and understanding of policies and procedures for conducting business (e.g., Flight Plans, Local Standard Operating Procedures).
Participate in selection processes (e.g., interviewing).
Develop compensation plans for marketing teams that maximize production.

Contributing to the Management of the Enterprise

Understand and abide by state and federal regulations around marketing activity (e.g., state marketing matrix, national Do Not Call registry [DNC]).
Update plans and actions to prepare for management meetings.
Order, stock, track, and replenish all marketing collateral and supplies.
Perform other duties as assigned.

Competencies, Basic Skills, and Personal Characteristics

Leadership
Adaptability - Maintaining performance level under pressure or when exp