Tourism Marketing Manager

State of Louisiana; Baton Rouge (LA); On-site; USD 60,000 - 90,000; Full time

Job summary

The Louisiana Office of Tourism (LOT) Marketing program leads public relations, advertising and media contracts to promote Louisiana as a premier travel destination. The Domestic Sales and Sports Manager will direct US/Canada sales and sports tourism, develop group tour products, and strengthen partnerships with CVBs and state partners.

This full-time role requires coordinating with the Sales Division, planning events, and reporting results to the Tourism Marketing Director.

Qualifications

• Six years of experience in tourism, marketing, public relations, or administrative services; OR
• Six years of full-time experience in any field plus three years of experience in tourism, marketing, public relations, or administrative services; OR
• A bachelor's degree plus three years of experience in tourism, marketing, public relations, or administrative services; OR
• An advanced degree plus two years of experience in tourism, marketing, public relations, or administrative services.

Responsibilities

• Direct all domestic and sports sales efforts for LOT by providing budgeting, planning, program implementation and processing.
• Coordinate the sports marketing efforts of TEAM Louisiana.
• Plan, organize and execute events and promotions to keep Louisiana top-of-mind as a travel destination.
• Manage LOT's partnerships with CVBs regarding cooperative sales opportunities.
• Communicate with all parties, track deliverables and report results to state and participants.
• Coordinate with Communications to raise awareness of LOT programs in the travel industry.
• Guide domestic and sports market strategic planning including reporting staff.
• Report progress, results, challenges and recommendations to Tourism Marketing Director.
• Develop group tours and consumer/sports sales products.
• Manage event/project logistics including resources, venue, A/V, security, etc.
• Represent the state at consumer/trade shows and liaise with state associations.
• Incumbent oversees trail development and sales initiatives.
• Other duties as needed.

Job description

This position is located at the Capitol Annex Building in Baton Rouge, LA.

The Louisiana Office of Tourism (LOT) Marketing program directs, manages and monitors public relations, advertising and media agencies through contracts with private sector companies specializing in different aspects of destination marketing practices. This effort also includes partnerships with state professional groups and local Convention and Visitor Bureaus (CVBs).

The Domestic Sales and Sports Manager is charged with leadership and direction of the agency's US, Canada and Sports tourism, exploring new and emerging opportunities for group tour product development, increasing sporting events to the state, and fostering partnerships with state partners and steak holders. This position will concentrate efforts on assisting the Sales Division with implementing the sales strategies and support state CVBs wtth group tour sales in the US and Canada and with sporting events Currently, 16 Louisiana Conventions and Visitors Bureaus participate with LOT on international marketing and international missions.

• Six years of experience in tourism, marketing, public relations, or administrative services; OR
• Six years of full-time experience in any field plus three years of experience in tourism, marketing, public relations, or administrative services; OR
• A bachelor's degree plus three years of experience in tourism, marketing, public relations, or administrative services; OR
• An advanced degree plus two years of experience in tourism, marketing, public relations, or administrative services.
• EXPERIENCE SUBSTITUTION: Every 30 semester hours earned from an accredited college or university will be credited as one year of experience towards the six years of full-time work experience in any field. The maximum substitution allowed is 120 semester hours which substitutes for a maximum of four years of experience in any field.

The official job specifications for this role, as defined by the State Civil Service, can be found here.

Job Duties

• Direct all domestic and sports sales efforts for the Office of Tourism (LOT) by providing functional direction of program budgeting, planning, programmatic implementation and processing.
• Coordinate the sports marketing efforts of TEAM Louisiana
• Plan, organize and execute special events and promotions designed to build and sustain a top-of-mind awareness of Louisiana as a premier travel destination.
• Manage the LOT's partnerships with local Convention and Visitors Bureaus (CVB) regarding cooperative sales opportunities
• Communication with all interested parties, tracking of deliverables from all parties and reporting results to both state and participants.
• Coordinate with the Communications Department to insure all of Louisiana travel industry is aware of upcoming LOT programs and how they can participate.
• Guide the agency's strategic planning efforts in the Domestic and Sports Markets including those implemented by reporting staff.
• Report to Tourism Marketing Director all progress, results, challenges, and recommendations.
• Product development for group tours and consumer/sports sales
• Manage event/project logistics by securing necessary resources, location, audio-visual, security, technical needs, etc.
• Represent the state at consumer/trade shows
• Work as liaison with the state's association partners
• Incumbent Oversees trail development and sales initiatives.
• Other duties as needed.

Position-Specific Details

• Appointment Type: This is a full-time position. This position will be filled as a promotion of a current permanent employee of the Department of Culture, Recreation and Tourism or The Office of the Lieutenant Governor serving in a classified position.
• Work Schedule: This is a full-time position that reports in-office Monday-Friday, from 8:30 AM to 5:00 PM. This position may be required to work evenings, weekends, holidays, and/or overtime. This position will be required to travel and drive.
• Location: This position is located at the Capitol Annex Building in Baton Rouge, LA.

Louisiana is a State As a Model Employer (SAME) that supports the recruitment, hiring, and retention of individuals with disabilities.

Katelyn Wale

Department of Culture, Recreation & Tourism

1051 North 3rd Street

Baton Rouge, LA 70802

Fax: [phone]

[e-mail]