Public Information & Media Relations Specialist

State of Louisiana; Baton Rouge (LA); On-site; USD 45,000 - 75,000; Full time

Job summary

The Louisiana Office of Tourism (LOT) is seeking a public information professional to support its communications team in Baton Rouge. The role focuses on writing PR materials, coordinating media outreach, and maintaining LOT’s digital asset library to support campaigns for in-state, national, and international audiences.

You will develop speeches, talking points, and multimedia assets while ensuring accurate, effective public messaging across channels.

Qualifications

• Research, develop, and write public relations components such as scripts, new releases, newsletters, letters, speeches, brochures, publications, fact sheets, and other promotional materials.
• Gather, prepare, and distribute information about events, sales missions, and other public-facing information to the media.
• Maintain and update a current list of in-state, national, and international media for information distribution and for use in developing media missions domestically and internationally.
• Organize, manage, and maintain LOT’s digital asset management (DAM) repository with thousands of photographs and videos.

Responsibilities

• Search the digital asset management repository for staff for projects when photos and videos are needed for other projects.
• Develop PowerPoint presentations and assist with the creation of videos for presentations.
• Research topics and prepare speeches for the Assistant Secretary.
• Prepare talking points and draft speeches for the Lieutenant Governor’s Office as needed.
• Coordinate publicity for agency-sponsored events.
• May assist with social media and digital media campaigns.
• Other duties as needed.

Skills

Strong writing skills

Communication skills

Public relations

Education

Bachelor's degree

Tools

Microsoft Word

Job description

The Louisiana Office of Tourism (LOT) is seeking a public information professional to support its communications team in Baton Rouge. The role focuses on writing PR materials, coordinating media outreach, and maintaining LOT’s digital asset library to support campaigns for in-state, national, and international audiences.

You will develop speeches, talking points, and multimedia assets while ensuring accurate, effective public messaging across channels.