Executive Management Officer

State of Louisiana; New Orleans (LA); On-site; USD 100,000 - 130,000; Full time

Job summary

The Louisiana State Museum in New Orleans seeks a Marketing Director to lead the organization’s online advertising and social media, ensuring programs align with goals and deliver measurable ROI. The role requires directing contracted agencies, coordinating with senior staff, and growing Louisiana’s presence in domestic markets.

Responsibilities include developing the annual marketing plan, managing public relations, supervising budget and staff, and representing the agency as a senior leader on

Qualifications

• Six years of experience in administrative services or six years in any field plus three years in administrative services.
• Bachelor’s degree plus three years in administrative services; or advanced degree/JD plus two years in administrative services.

Responsibilities

• Oversee the advertising program for state efforts via contracted agencies to maximize exposure and ROI.
• Create and manage the annual marketing plan with input from senior staff.
• Coordinate PR, marketing, advertising and special events needs with agency management.
• Direct budget development and ensure compliance with state policies; approve contracts and invoices.
• Represent the agency as directed by the Assistant Secretary and be part of the OSM management team.

Skills

Administrative experience

Public relations

Education

Bachelor’s degree

Advanced degree/JD

Tools

Budget management

Job description

This is a full-time position located at the State Museum in New Orleans, LA.

The Louisiana Office of Museums marketing program directs, manages, and monitors public relations, advertising, and media agencies through contracts with private sector companies specializing in different aspects of destination marketing practices. The Marketing Director is charged with leadership and direction of the agency's online advertising and social media. This position will ensure that programs and services are highly effective and efficient with regularly measured results, and that they align with the agency's goals of growing the State Museum's industry.

The Louisiana State Museum’s collections and educational programs stimulate awareness and appreciation of our state’s rich and diverse history and culture.

• Six years of experience in administrative services; OR
• Six years of full-time experience in any field plus three years of experience in administrative services; OR
• A bachelor’s degree plus three years of experience in administrative services; OR
• An advanced degree or a Juris Doctorate plus two years of experience in administrative services.
• EXPERIENCE SUBSTITUTION:
• Every 30 semester hours earned from an accredited college or university will be credited as one year of experience towards the six years of full-time work experience in any field. The maximum substitution allowed is 120 semester hours which substitutes for a maximum of four years of experience in any field.

The official job specifications for this role, as defined by the State Civil Service, can be found here.

Job Duties

• Oversee the advertising program of work for the state’s efforts through contracted advertising, marketing, and social media agencies, assuring that state receives maximum exposure and best return on investment (ROI) possible:
  • Researching media channels and identifying those best to reach the target audience of the OSM.
  • Negotiating with vendors to ensure best cost.
  • Oversee the appropriate agreement is implemented in accordance with the state’s policies and practices.
  • Deliver or produce all creative products required by the vendor. This can include securing usage rights. Locating assets or directing production from either the agency of record or appropriate staff, and attaining approval by all required state offices.
• Create the OSM’s annual marketing plan, through direction of the Assistant Secretary and input from other required parties. The plan should include all special events, advertising, marketing, grant programming and partner opportunities the state plans to implement the next fiscal.
• Analyze programs and suggest best practices that will ensure the marketing program success to the appropriate points.
• Work closely with national representatives to develop innovative marketing opportunities to increase the presence of Louisiana in domestic markets.
• Coordinates with agency management to ensure that specific public relations, marketing, advertising, and special event planning needs of the agency are addressed.
• Represent the agency as directed by the Assistant Secretary.
• Functions as a member of the OSM’s management team.
• Directs the implementation of plans and guidelines and ensures that theses plans meet program objectives, goals, and timetables through subordinate professional staff.
• Formulates and monitors annual marketing and advertising budget: manages budgetary and programmatic aspects of agreements assuring compliance with requirements/deliverables and approves contract invoices.
• Oversee performance of reporting staff and contracted vendors to ensure they are:
  • Representing the state well.
  • Implementing programs of work in a satisfactory manner.
  • Adhering to all state rules and regulation appropriate to their assigned workload.
  • Oversee all contracts made on state’s behalf to outside vendors in connection with office’s domestic marketing endeavors.
• Other duties as assigned.

Position-Specific Details

• Appointment Type:Probational, Promotion, or Detail to Special Duty
• Location:State Museum in New Orleans, LA
• Work Schedule: This is a full-time position that reports in-office. This position may be required to work evenings, weekends, holidays, and/or overtime. This position may be required to travel.
• Compensation:Compensation offered will be dependent on level of experience and certification, so please be sure to include all education and work experience for consideration.

Louisiana is a State As a Model Employer (SAME) that supports the recruitment, hiring, and retention of individuals with disabilities.

The Office of the Lieutenant Governor and the Department of Culture, Recreation and Tourism are participants in the E-Verify system for identification and employment eligibility purposes.
Louisiana as a State, is a Model Employer for People with Disabilities.

For further information about this vacancy, contact:

Pacee Wallace

Department of Culture, Recreation, & Tourism

1051 N. 3rd Street

Baton Rouge, LA 70802

Phone: [phone]

[e-mail]