Tour Marketing: Data-Driven Digital Manager for Ticket Sales

ROSTR, Inc.; Nashville, Northern (TN, KY); Hybrid; USD 70,000 - 110,000; Full time

Benefits offered by this job

Full benefits

Job summary

Outback Presents is seeking a Digital Manager of Tour Marketing in Nashville, TN, to lead data-driven paid media campaigns across Meta, Google, TikTok and more, driving ticket sales for live shows.

You will own full-funnel strategy, audience targeting, ROAS optimization, and pixel tracking while collaborating with booking and ticketing teams to ensure seamless execution.

Competitive salary with full benefits and standard office hours; a passion for live entertainment and comedy is a plus.

Qualifications

• Bachelor’s degree in marketing, advertising, music business or a related field.
• 4+ years of work experience in digital advertising or paid media in the live events industry
• Proven ability to execute, optimize, and scale ticket sales campaigns across multiple digital platforms.
• Strong analytical and technical skills, with advanced understanding of Google Ads/Analytics, Meta Business Suite/Ads Manager, TikTok Ads, TM1, Airtable, Klaviyo, AWS, and more.
• Highly organized and collaborative with a proactive, results-driven mindset.
• Ability to manage multiple priorities effectively in a high-volume, fast-paced environment with meticulous attention to detail
• Excellent written and verbal communication skills.
• Fluent in metric speak: ROAS, CPM, CVR, CTR, LPV, CPC, etc.

Responsibilities

• Campaign Execution: Manage and Optimize a high volume of paid digital, multi-channel ad campaigns across platforms.
• Digital Strategy: Demonstrate a deep understanding of full-funnel digital marketing and retargeting that drives fans from awareness to conversion.
• Audience Targeting: Develop hyper-local artist and fan profiles using customer data and insights.
• Reporting and Analysis: Track and analyze digital campaign performance and ROAS, providing regular reports to internal teams.
• Optimization: Continuously test and refine ad creative, targeting, and bidding strategies to maximize ROI and reduce CAC.
• Pixel Management: Set up and manage tracking pixels, conversion events, and retargeting campaigns.
• Innovation: Stay ahead of digital marketing trends and platform updates.
• Capital Allocation: Oversight of multi-million-dollar paid media portfolios across thousands of ad campaigns.
• Cross-Functional Collaboration: Work with Tour Marketing strategists, creative teams, and booking/ticketing departments.

Skills

Campaign management

Data-driven marketing

Multi-channel advertising

Analytics

Stakeholder communication

Education

Bachelor’s degree in marketing or related field

Tools

Google Ads

Meta Business Suite

TikTok Ads

Airtable

Klaviyo

AWS

Job description

Outback Presents is seeking a Digital Manager of Tour Marketing in Nashville, TN, to lead data-driven paid media campaigns across Meta, Google, TikTok and more, driving ticket sales for live shows.

You will own full-funnel strategy, audience targeting, ROAS optimization, and pixel tracking while collaborating with booking and ticketing teams to ensure seamless execution.

Competitive salary with full benefits and standard office hours; a passion for live entertainment and comedy is a plus.