Tour Guide & Brand Educator

Jacob Rieger & Company LLC; Kansas City (MO); On-site; USD 21,000 - 30,000; Part time

Job summary

Jacob Rieger & Company LLC is seeking an enthusiastic Tour Guide & Brand Educator to bring our history, spirits, and Kansas City roots to life. You will lead public and private tours, educate guests about our products and production processes, and support hospitality operations throughout the distillery.

The ideal candidate is energetic, curious, dependable, and comfortable engaging diverse groups. Training on brand education will be provided, with ongoing learning emphasized to deepen knowledge

Qualifications

• Strong communication and storytelling skills.
• Experience in hospitality, education, public speaking, retail, tourism, or guest-facing roles preferred.
• Energetic, curious, dependable with ability to adapt tours to guests.
• Willingness to learn brand, products, and processes.

Responsibilities

• Lead public and private distillery tours and educate guests about products, history, and production processes.
• Adapt experiences to guest interests and provide welcoming hospitality.
• Support front desk and gift shop operations including check-in and merchandise assistance.
• Maintain tour path cleanliness, safety, and presentation; perform daily side work.
• Attend training and ongoing brand education; address guest or operational concerns professionally.
• Work independently with organized scheduling; uphold company policies and brand standards.
• Contribute to a positive, inclusive, and safe environment for guests and coworkers.
• Perform other duties as assigned by hospitality leadership.

Skills

Public speaking

Storytelling

Communication

Hospitality

Guest-facing

Flexible schedule

Job description

J. Rieger & Co. Tour Guides & Brand Educators bring our history, spirits, and Kansas City roots to life through engaging and memorable guest experiences. This role leads public and private distillery tours, educates guests about our products and production processes, and supports hospitality operations throughout the distillery.

The ideal candidate is energetic, curious, dependable, and comfortable connecting with a wide range of guests. Success in this position requires strong communication and storytelling skills, a genuine passion for hospitality, and an eagerness to develop a deep understanding of the J. Rieger & Co. brand and spirits. Comprehensive brand and product education will be provided, with ongoing learning remaining an important part of the role.

Job Responsibilities:

• Lead engaging public and private tours while educating guests about J. Rieger & Co., our spirits, history, and production processes
• Adapt each experience to guests’ interests, answer questions confidently, and provide welcoming, memorable hospitality
• Support front desk and gift shop operations, including guest check-in, phone calls, merchandise assistance, stocking, and inventory
• Complete daily side work and maintain the cleanliness, organization, safety, and presentation of the tour path and service areas
• Attend required training and ongoing brand, product, and spirits education
• Work independently, manage an organized schedule, and address guest or operational concerns professionally
• Follow all company policies, procedures, responsible-service requirements, and brand standards
• Contribute to a positive, collaborative, inclusive, and safe environment for guests and coworkers
• Perform other duties as assigned by the Front Desk Manager or Hospitality leadership team

Helpful Experience

• Experience in hospitality, education, public speaking, retail, tourism, theater, or another guest-facing role is preferred
• Strong communication, presentation, and storytelling skills
• Comfortable engaging groups of varying sizes
• Dependable, organized, self-motivated, and receptive to coaching
• Enthusiasm for learning about J. Rieger & Co., Kansas City history, whiskey, and the spirits industry
• Flexible availability, including Saturdays, weekends, evenings, and holidays as business needs require

PHYSICAL REQUIREMENTS

• Ability to remain on your feet and move throughout the distillery for shifts of up to eight hours
• Ability to lead tours through active production areas and barrel-storage spaces that are not climate-controlled
• Ability to work in environments with seasonal temperature fluctuations, including periods of heat, cold, and humidity
• Ability to lift and carry boxes weighing up to 18 pounds
• Ability to perform repetitive stocking, cleaning, and operational tasks

Attachments (1)

Tour Guide & Brand Educator Job Description.pdf