Senior Manager, Intergrated Retail Marketing

Tory Burch; New York (NY); On-site; USD 145,000 - 185,000; Full time

Job summary

Tory Burch in New York seeks an experienced Integrated Marketing – Retail leader to drive brand awareness, traffic and sales across store channels. You will translate brand objectives into actionable campaigns, manage cross-functional partners, and optimize performance with data-driven insights.

The role emphasizes collaboration with creative, events, visual merchandising, PR, CRM, and e-commerce teams. Ideal candidates bring 10+ years in integrated/retail marketing, strong analytical and

Qualifications

• Bachelor’s degree in Marketing, Business, Communications required.
• 10+ years of integrated/retail marketing experience.
• Experience delivering multi-channel campaigns and omnichannel strategies.
• Experience managing agencies, vendors, and budgets.
• Strong analytical, communication, and project-management skills.

Responsibilities

• Lead integrated retail marketing programs to drive store traffic, engagement, conversion, and sales.
• Partner cross-functionally with Creative, Events, Visual Merchandising, PR, Social, CRM, Merchandising, E‑commerce, and Retail.
• Develop compelling in-store experiences, signage, displays, promotions, and localized campaigns.
• Collaborate with Retail Ops and Visual Merchandising to ensure consistent execution.
• Create market-specific marketing strategies based on customer demographics and store performance.
• Build and manage annual/seasonal marketing calendars with cross-functional teams.
• Manage external agencies, production partners, vendors and strategic partners.
• Ensure communications reflect brand positioning, identity, and customer experience.
• Translate consumer insights into commercially driven retail campaigns.

Skills

Retail marketing

Cross-functional collaboration

Analytical skills

Communication skills

Education

Bachelor’s degree in Marketing, Business, Communications

Job description

We are an American luxury lifestyle brand, founded in 2004. Anchored in the casual elegance of American sportswear, Tory’s design philosophy is defined by effortless silhouettes, innovative materials, eclectic juxtapositions of color, and the tension of past and present. The collections include ready-to-wear, handbags, footwear, accessories, jewelry, home and beauty. Empowering women is the company’s guiding principle, expressed through Tory’s collections and reflected in the company culture as well as the work of the Tory Burch Foundation. Established in 2009, the Foundation provides women entrepreneurs in the United States with access to capital, education and community. You are seeking a work environment where people are encouraged to dream, explore, discover and, as important, laugh together. If you’re prepared to work hard, create impact, and have fun while doing it, we would love to have you join #TeamTory.

Life @ToryBurch is Special Because:

When you join us, you’re joining a global, purpose-led company on an exciting growth journey with an amazing culture and great benefits. Our culture is welcoming and inclusive -- everyone is empowered to make a difference. We have the best team in the world and believe in paying competitively and rewarding for high performance. Your overall well-being is important to us; we offer generous benefits to help you take care of your mental and physical health, create financial security, and achieve wellness in all areas of your life. We love seeing our employees wear our beautiful collections. You’ll receive a generous employee discount and access to exclusive sample sales. We are invested in your professional growth – you’ll have access to free executive coaching on-demand. We believe in the importance of giving back and you’ll have many opportunities to do just that through the Tory Burch Foundation and paid volunteer days.

This Role is Tailor-Made for You Because:

You are passionate about retail marketing and thrive within a collaborative environment, working both cross functionally and with the channel teams to develop compelling strategies that has our product, our customer, and the marketplace at its core. With an interest in fashion, trends, the power of influencer and social media you’ll use this passion to gather learnings and insights to develop tactics that drive traffic and conversion that focues on the RFNA business, that ladder up to our best-in-class campaigns. Your strong communication skills will help you build robust relationships with our cross functional teams and regional partners who we see as an extension of our day-to-day team here in New York. You’re also resourceful and collaborative with an ability to balance strategy and creativity, with strong attention to detail you understand the importance of consistency across our network of boutiques. A sense of humor is a plus! We work hard but ensure we have fun in the process.

A Day in the Life: Position Overview

The Integrated Marketing – Retail role is responsible for developing and executing Retail marketing strategies and programs that drive brand awareness, customer engagement, traffic, and sales across retail channels. This position connects brand strategy, retail marketing, social, partnerships, and in-store experiences to deliver consistent and compelling customer journeys. The ideal candidate is a strategic and commercially minded marketer who can translate brand objectives into actionable retail programs, manage cross-functional initiatives, and measure performance against business goals.

Key Responsibilities

Retail & In-store marketing Lead integrated retail marketing programs designed to drive store traffic, customer engagement, conversion, and sales performance. Own end-to-end campaign and program development from strategic brief through execution, managing timelines, budgets, creative development, production, and launch. Partner cross-functionally with Creative, Events, Visual Merchandising, PR, Social, CRM, Merchandising, E-commerce, and Retail teams to deliver cohesive, customer-centric experiences. Develop compelling in-store experiences, signage, displays, promotions, events, and localized marketing initiatives that strengthen brand engagement and drive commercial results. Collaborate with Retail Operations and Visual Merchandising teams to ensure timely, consistent, and high-quality execution across stores. Develop market-specific marketing strategies informed by customer demographics, store performance, consumer behavior, and local market opportunities. Build and manage annual and seasonal marketing calendars in partnership with Merchandising, Retail, E-commerce, and Brand teams. Manage external agencies, production partners, vendors, and strategic partners to deliver programs on time, on budget, and to brand standards. Ensure all retail marketing communications and experiences consistently reflect brand positioning, visual identity, and customer experience objectives. Translate consumer insights, business priorities, and seasonal opportunities into impactful, commercially driven retail marketing campaigns.

Measurement & Optimization

Establish campaign/program KPIs and measurement frameworks tied to business objectives. Analyze campaign performance, retail traffic, engagement, conversion, and sales results. Provide regular performance reporting and recommendations to improve future campaigns. Use insights and learnings to optimize marketing investments and improve ROI.

Cross-Functional Leadership

Build strong relationships with retail, merchandising, e-commerce, finance, creative, PR, operations, and executive stakeholders. Lead cross-functional meetings and ensure clear ownership, timelines, and deliverables. Communicate marketing strategies and campaign progress effectively to senior leadership.

To Land This Role: Qualifications

Bachelor’s degree in Marketing, Business, Communications, or a related field. 10+ years of experience in integrated marketing, retail marketing, brand marketing, consumer marketing, or a related discipline. Experience developing and executing multi-channel marketing campaigns. Strong understanding of retail customer journeys, store marketing, e-commerce, and omnichannel strategies. Experience managing agencies, vendors, budgets, and multiple projects simultaneously. Strong analytical skills with the ability to connect marketing activity to business results. Excellent communication, presentation, project management, and organizational skills. Ability to work effectively in a fast-paced, highly collaborative environment.

Why You'll Want to Join Our Team: How We Work Together

Adaptable – We change before we have to Entrepreneurial – We own it Collaborative – There’s no “I” in Tory Client & Brand Focused – We put ourselves in Tory’s shoes Live the Values – We show up for each other Functional Expertise – We’re constantly learning and growing #TeamTory Values We show up with honesty & kindness, act with integrity & compassion, work with passion & humility and lead with excellence & humor.

Compensation Range

The compensation range for this position is 145,000.00 USD - 185,000.00 USD. Our offer will be based on your relevant experience and work location.

Benefits Information

We offer a generous set of benefits to help you take care of your health, create financial security, and achieve wellness in all areas of your life. Here are highlights of key benefits available to all eligible Tory Burch team members.

Equal Employment Opportunity Statement

Tory Burch LLC is an Equal Employment Opportunity employer and provides equal opportunities to all employees and applicants without regard to an individual’s age, race, creed, color, religion, national origin, sex (including pregnancy) or sexual orientation, gender expression, military status, marital status, genetic predisposition or carrier status, disability or membership in any other protected class under applicable law.

Likewise, we will consider qualified applicants with criminal histories for employment in a manner consistent with the requirements of the Los Angeles Fair Chance Initiative for Hiring, Ordinance No. 184652. Pursuant to the San Francisco Fair Chance Ordinance, we will consider qualified applicants with arrest and conviction records for employment.

Disability Accommodation

Tory Burch is committed to providing reasonable accommodations to applicants and employees with disabilities. Please tell us if you require a reasonable accommodation to apply for a job or to perform your job. Examples of reasonable accommodation include making a change to the application process or work procedures, providing documents in an alternate format, using a sign language interpreter, or using specialized equipment. If you require assistance or an accommodation with the hiring process, please contact [e-mail].

Tory Burch 是一个来自美国的奢华品牌，2004 年在纽约成立。品牌以经典优雅的高端服饰，擅于讲述唤起乐观与快乐的故事而知名。Tory 是一名时装设计师，她从父母自然轻松的着装风格、环游世界的旅行、艺术品和室内装饰，以及世界各地的女性身上源源不断地汲取着灵感。品牌各个系列囊括了成衣、手袋、鞋履、配饰、首饰、家居以及美妆产品。为女性赋能是公司的指导原则，它为设计理念和公司文化奠定基础，并推动着 Tory Burch Foundation 的各项工作。对于公司的独特文化和持续发展来说，每一名团队成员都不可或缺。