TikTok Shop - Product Operations Manager, Brand Operation GTM

TikTok Inc.; Seattle (WA); On-site; USD 103,000 - 144,000; Full time

Job summary

TikTok Inc. is seeking a strategic and execution-oriented Product Operations Manager to lead the U.S. TikTok Shop certification programs. You will bridge global strategy and local execution, defining what a quality merchant looks like and empowering U.S.

partners to meet standards. You will conduct market research on the U.S. consumer and merchant landscape, set vetting rules, and roll out GTM requirements across categories.

Qualifications

• A minimum of 1 year of experience in strategy operations or a related field.
• Bachelor's degree or equivalent experience.
• Ability to manage complex projects from inception to completion in a fast-paced, ambiguous environment.
• Strong analytical and problem-solving skills, with proven experience using data to drive strategic decisions and measure performance.

Responsibilities

• Lead certification programs for the U.S. TikTok Shop to set quality standards.
• Conduct deep-dive research into the U.S. consumer and merchant landscape and drive optimization via feedback loops.
• Define and translate top-tier store criteria into actionable merchant vetting rules.
• Collaborate with Product and Strategy teams to iterate on rules and improve trust and safety on the platform.

Skills

Strategy operations

Project management

Data analysis

Stakeholder communication

Education

Bachelor's degree or equivalent

Job description

Responsibilities

About the Team

We are looking for a strategic and execution-oriented Product Operations Manager to lead our TikTok Shop (TTS) certification programs for the U.S. market. As the bridge between our global strategy and execution, you will define what a quality merchant looks like on our platform and ensure our U.S. partners are empowered to meet those standards.

• Market Insight & Strategy: Conduct deep-dive research into the U.S. consumer and merchant landscape. Identify certification needs and establish a robust NPS (Net Promoter Score) feedback loop to drive continuous optimization.
• Standard Setting: Define and refine the "TTS Top-Tier Store" criteria, focusing on brand influence and authorization. Translate these high-level visions into actionable rules for merchant vetting and evaluation.
• GTM Execution & Advocacy: Lead the rollout of GTM rules across various industry categories. Act as the primary advocate for these standards, ensuring both internal teams and external merchants fully understand and successfully complete the certification process.
• Ecosystem Optimization: Analyze the effectiveness of merchant certifications and user feedback. Partner closely with Product and Strategy teams to iterate on rules that build consumer trust and foster a secure platform ecosystem.

Qualifications

Minimum Qualifications

• A minimum of 1 year of experience in strategy operations or a related field
• Bachelor's degree or equivalent experience
• Ability to manage complex projects from inception to completion in a fast-paced, ambiguous environment.
• Strong analytical and problem-solving skills, with proven experience using data to drive strategic decisions and measure performance.

Preferred Qualifications

• Experience with creator ecosystems or content-based commerce (e.g., livestream shopping, influencer-led affiliate models).
• Familiarity with US commerce best practices, merchant operation logic, and consumer behavior.

Job Information

[For Pay Transparency] Compensation Description (annually)

The base salary range for this position in the selected city is $102600 - $143640 annually.

Compensation may vary outside of this range depending on a number of factors, including a candidate's qualifications, skills, competencies and experience, and location. Base pay is one part of the Total Package that is provided to compensate and recognize employees for their work, and this role may be eligible for additional discretionary bonuses/incentives, and restricted stock units.

Benefits may vary depending on the nature of employment and the country work location. Employees have day one access to medical, dental, and vision insurance, a 401(k) savings plan with company match, paid parental leave, short-term and long-term disability coverage, life insurance, wellbeing benefits, among others. Employees also receive 10 paid holidays per year, 10 paid sick days per year and 17 days of Paid Personal Time (prorated upon hire with increasing accruals by tenure).

The Company reserves the right to modify or change these benefits programs at any time, with or without notice.

For Los Angeles County (unincorporated) Candidates:

Qualified applicants with arrest or conviction records will be considered for employment in accordance with all federal, state, and local laws including the Los Angeles County Fair Chance Ordinance for Employers and the California Fair Chance Act. Our company believes that criminal history may have a direct, adverse and negative relationship on the following job duties, potentially resulting in the withdrawal of the conditional offer of employment:

1. Interacting and occasionally having unsupervised contact with internal/external clients and/or colleagues;
2. Appropriately handling and managing confidential information including proprietary and trade secret information and access to information technology systems; and
3. Exercising sound judgment.