TikTok Shop Content Manager — Hybrid, Data-Driven Growth

L'Oréal; New York (NY); Ibrido; USD 98.000 - 140.000; Tempo pieno

Vantaggi offerti da questo lavoro

Medical, Dental, Vision

Hybrid in-office schedule

Flexible time off

VIP access to L’Oréal internal shop

Learning & development

Employee resource groups

Mental health programs

Descrizione del lavoro

L’Oréal is seeking a Manager - TikTok Shop Content in New York, NY to own content strategy and regulatory-aligned storytelling for the TikTok Shop canvas. You will lead end-to-end content production, collaborate with Medical/Legal/Regulatory, and drive performance with data-driven iterations.

In this hybrid role, you will supervise content calendars, create compelling brand narratives, and optimize formats based on performance metrics to maximize ROI and consumer engagement.

Competenze

• 4+ years of experience in digital marketing, creator/influencer marketing, content production, and social media with emphasis on TikTok.
• Bachelor's degree in Digital Marketing or related field.
• Advanced expertise in social media analytics and ability to translate data into strategic action.
• Hands-on social-first video production portfolio (shot & edited); mastery of short-form TikTok/Reels storytelling.

Mansioni

• Own content calendar and strategy; post and support creation of frequent, high-quality content leveraging trends, data, creative narratives, and brand storytelling.
• Lead high-frequency content deployment with data-driven optimization of narratives, sourcing, development, production, and copywriting.
• Execute A/B tests on content formats to ensure data-justified output.
• Analyze organic and commerce performance via TikTok Business Suite and Seller Center to maximize ROI and full-funnel conversion.

Conoscenze

TikTok marketing

Social media analytics

Video production (short-form)

Content strategy

Formazione

Bachelor's degree in Digital Marketing, Advertising, Communications, or related field

Strumenti

TikTok Business Suite

Descrizione del lavoro

L’Oréal is seeking a Manager - TikTok Shop Content in New York, NY to own content strategy and regulatory-aligned storytelling for the TikTok Shop canvas. You will lead end-to-end content production, collaborate with Medical/Legal/Regulatory, and drive performance with data-driven iterations.

In this hybrid role, you will supervise content calendars, create compelling brand narratives, and optimize formats based on performance metrics to maximize ROI and consumer engagement.