TikTok Shop Content Architect

Spotlight Media; United States; On-site; USD 80,000 - 110,000; Full time

Benefits offered by this job

Remote work

Competitive compensation

Brand exposure to consumer brands

Autonomy and ownership

Fast-paced, entrepreneurial culture

401k and health benefits

Job summary

Spotlight Media, a TikTok Shop–focused agency in the United States, seeks a Content Strategist who understands how insight drives great TikTok content. You will develop creative strategies across multiple brands, turning product benefits into engaging short-form ideas that spark attention and sales.

The ideal candidate is curious, commercially minded, and deeply immersed in TikTok culture. You will craft briefs, run tests, and collaborate with creators to scale content for TikTok Shop.

Qualifications

• 3+ years of experience in content strategy, creative strategy, social media, advertising, or brand marketing.
• Strong understanding of TikTok and short-form video content.
• Demonstrated ability to develop original creative concepts for social media.
• Excellent written and verbal communication skills.
• Ability to turn strategic insights into actionable creative concepts and briefs.

Responsibilities

• Develop clear, actionable creative briefs for creators, editors, production teams, and partners.
• Create high-volume, strategically relevant content concepts for short-form videos.
• Stay ahead of TikTok trends and cultural opportunities for client brands.
• Collaborate with Account Managers, creators, and clients to drive results.
• Establish testing frameworks and iterate based on performance.
• Translate insights into content that drives attention, engagement, and sales.

Skills

TikTok knowledge

Content strategy

Creative concept development

Communication

Consumer behavior

Strategic thinking

Education

Bachelor's degree in Marketing/Communications

Tools

TikTok Analytics tools

Job description

Spotlight Media, a TikTok Shop–focused agency in the United States, seeks a Content Strategist who understands how insight drives great TikTok content. You will develop creative strategies across multiple brands, turning product benefits into engaging short-form ideas that spark attention and sales.

The ideal candidate is curious, commercially minded, and deeply immersed in TikTok culture. You will craft briefs, run tests, and collaborate with creators to scale content for TikTok Shop.