TikTok Shop Brand Growth Director (P&L Leader)

SuperOrdinary Talent LLC; New York (NY); Hybrid; USD 120,000 - 160,000; Full time

Benefits offered by this job

Career growth

Competitive pay

Flexible PTO

401(k) plan

Healthcare

Job summary

SuperOrdinary Talent LLC is seeking a Director of Brand Success to act as the GM for a pod, owning full P&L for a portfolio of TikTok Shop accounts and leading 3–5 Brand Leads. You will align cross-functional teams and drive end-to-end TikTok Shop strategy across lifecycle stages, ensuring profitable growth and forecasting discipline.

This role requires deep platform knowledge, strong leadership, and the ability to manage executive stakeholders while adapting to the weekly shifts in the TikTok

Qualifications

• 5–8 years in e-commerce or social commerce, brand management, consulting, or high-growth agencies.
• Strong TikTok Shop fluency and hands-on platform knowledge.
• 2+ years of people leadership and coaching experience.
• Proven ability to own P&L or major budget with revenue and cost management.
• Deep knowledge in beauty, fashion, or personal care categories is a plus.
• Strong KPI diagnosis, funnel analysis and data-driven insights.
• Exceptional executive communication and stakeholder influencing.
• High ownership, low-ego collaboration in a fast-changing environment.
• Smart, scrappy, eager to learn in a weekly-changing category.

Responsibilities

• Own end-to-end P&L for team/pod and drive profitable growth.
• Set revenue targets, manage renewals, expansions and budgets.
• Forecasts, budgets, and variance analyses for revenue and expenses.
• Optimize headcount, contractor spend, tools, and operating costs.
• Improve unit economics by brand and by workstream (affiliate, live, paid media).
• Lead brand lifecycle strategy and GTM plans with cross-functional alignment.
• Manage senior client relationships and present executive-ready narratives.
• Lead 3–5 Brand Leads; mentor and drive performance and career development.
• Establish scalable operating cadences and SOP adoption across teams.
• Stay ahead of TikTok Shop policies and category trends; ramp new brands quickly.

Skills

E-commerce

Social commerce

Brand management

Consulting

Agency experience

TikTok Shop

People management

P&L ownership

Analytical rigor

Executive communication

Ownership mindset

Strategic consulting

Job description

SuperOrdinary Talent LLC is seeking a Director of Brand Success to act as the GM for a pod, owning full P&L for a portfolio of TikTok Shop accounts and leading 3–5 Brand Leads. You will align cross-functional teams and drive end-to-end TikTok Shop strategy across lifecycle stages, ensuring profitable growth and forecasting discipline.

This role requires deep platform knowledge, strong leadership, and the ability to manage executive stakeholders while adapting to the weekly shifts in the TikTok