TikTok Creative Manager

Dr. Squatch; California (MO); On-site; USD 100,000 - 115,000; Full time

Benefits offered by this job

Medical, dental, vision insurance

401(k) with Squatch match

PTO

Healthy snacks

Frequent company events

Free products

Job summary

Dr. Squatch is looking for a TikTok Creative Manager to lead their TikTok strategy in California. This full-time role involves creating engaging content, managing relationships with creators, and analyzing performance to optimize strategies. Ideal candidates should have over 4 years of experience in social content creation, especially with TikTok, possess strong editing skills, and be comfortable performing on camera. Competitive salary and benefits are offered including PTO, 401(k), and health benefits.

Qualifications

• 4+ years of experience creating and guiding social content, especially on TikTok.
• Highly comfortable performing on camera.
• Strong understanding of TikTok culture, trends, memes, and audience behavior.

Responsibilities

• Own and evolve Dr. Squatch's TikTok strategy focusing on content performance.
• Develop and execute content plans aligned with campaigns.
• Analyze performance across content and Live streams.

Skills

TikTok analytics

Content creation

Editing skills

Creative storytelling

Communication skills

Education

Bachelor’s Degree in Marketing, Communications, Video Production, or a related field

Tools

CapCut

Premiere Pro

Photoshop

Job description

Why We Exist and What We Do

At Dr. Squatch we’re raising the bar on men’s personal care with our line of natural, high-performance products. We’re on a high‑growth, fast‑moving ride, continually introducing new product categories, launching into retailers nationwide, and growing internationally. We have been recognized and certified by Great Place to Work multiple times, and we achieved status as a certified BCorp in 2023. We’re looking for passionate, talented people who want to join us in our mission to inspire and educate men to be happier and healthier!

About the Role

Join our team at Dr. Squatch as a TikTok Creative Manager! We’re looking for a strategic, creative, and highly driven individual who knows how to build and scale a brand on TikTok, with a focus on in‑feed content, creator ecosystems, and account growth.

This is a full‑time role with company benefits based in Marina Del Rey, CA. The anticipated base compensation range for this role will be $100,000 to $115,000. Compensation will be commensurate with the candidate’s experience and local market rates.

What You’ll Do

• Own and evolve Dr. Squatch’s TikTok strategy with a focus on content performance, audience growth, and brand relevance.


• Develop and execute content plans aligned with campaigns, launches, and growth goals.


• Identify opportunities to scale reach, engagement, and revenue.


• Agency & Creator Management
  
  
  
  • Manage relationships with TikTok Live agencies and creative partners.
  
  
  • Source, onboard, and guide creators to produce high‑performing content.
  
  
  • Provide clear briefs, direction, and feedback.
  
  
  
  


• Creative Direction
  
  
  
  • Develop concepts, moodboards, and briefs to guide content production.
  
  
  • Maintain a strong brand voice while pushing creative boundaries.
  
  
  • Stay ahead of trends and translate them into scalable content.
  
  
  
  


• Content Creation
  
  
  
  • Create and publish video in‑feed content as needed.
  
  
  • Step in as on‑camera talent when appropriate.
  
  
  • Collaborate with internal teams and partners to execute campaigns.
  
  
  
  


• Performance & Optimization
  
  
  
  • Analyze performance across content and Live streams.
  
  
  • Use insights to refine strategy and creative output.
  
  
  • Test new formats and approaches to improve results.
  
  
  
  


• Cross‑Functional Collaboration
  
  
  
  • Partner with Social, Marketing, and Growth teams on campaigns.
  
  
  • Align TikTok efforts with broader brand goals.
  
  
  • Provide creative input to support content performance and growth.
  
  
  • Share trends and insights to improve overall social strategy.
  
  
  
  

About You

• Bachelor’s Degree in Marketing, Communications, Video Production, or a related field preferred.


• 4+ years of experience creating and guiding social content, with a strong emphasis on TikTok.


• 4+ years of experience working with or directing creators, agencies, or collaborators.


• Highly comfortable performing on camera.


• Strong understanding of TikTok analytics and performance metrics, with the ability to translate insights into content direction and growth strategies.


• Strong editing and production skills using tools such as TikTok native editor, CapCut, Premiere Pro, Photoshop, or similar.


• Deep understanding of TikTok culture, trends, memes, and audience behavior.


• Excellent written and verbal communication skills with a natural ability to connect with an online community.


• A creative storyteller who can develop engaging content and scalable formats that drive growth.


• Passion for community engagement and representing a brand voice consistently and authentically.


• Energetic, witty, adaptable, and willing to take creative risks in a fast‑moving environment.


• A collaborative team player who stays positive and brings a good sense of humor to the job.

Benefits

We offer competitive salary, medical, dental, vision, 401(k) with Squatch match, PTO, healthy snacks, frequent company events, and free products.

Equal Employment Opportunity

We are committed to equal employment opportunity. We do not discriminate on the basis of any protected group status under any applicable law. All qualified applicants will receive consideration for employment without regard to race, color, religion, gender, sexual orientation, age, national origin, citizenship, disability, or any other protected status.