Tik Tok Shop Live Manager

Comfrt; Los Angeles (CA); Hybrid; USD 120,000 - 180,000; Full time

Benefits offered by this job

Autonomy to lead

Creator collaboration

Competitive compensation

Remote-friendly options

Professional development

Job summary

Comfrt is creating a new TikTok Shop Live role to own growth and profitability of our live channel. You’ll lead strategy, execution, and storytelling with creators and a partner agency to turn viewers into buyers.

As Live Manager you’ll shape content, coordinate across Commerce, Operations, and Merch, and relentlessly optimize performance with clear KPIs. Remote-friendly, with a fast, collaborative culture and room to ship bold ideas.

Qualifications

• 3–4 years of proven experience in TikTok Shop live streams or comparable short-form commerce.
• Deep knowledge of TikTok Shop mechanics and creator dynamics.
• Track record of revenue growth through livestreams.
• Experience coordinating operations across multiple handles.
• Strong storytelling and communication skills.

Responsibilities

• Define strategic direction and growth targets for TikTok Shop live streams.
• Coordinate with LIVE agency partners and provide real-time guidance.
• Schedule and direct live broadcasts with creators and agencies.
• Develop content strategy and promotional narratives.
• Analyze performance, identify wins, and scale them.

Skills

TikTok Shop livestreams

Data analysis

Creator management

Content storytelling

Cross-functional leadership

Job description

About This Role

We're building something extraordinary in social commerce, and TikTok Shop is our flagship. This is a brand-new role created to lead the growth and profitability of our TikTok Shop live streaming channel, and you'd be the first to own it.

As our TikTok Shop Live Manager, you'll be the architect of a revenue-driving, community-building powerhouse. You'll work with an internal roster of talented creators and partner with a new agency to scale operations. You'll own the strategy, the execution, and the numbers. You'll tell stories that convert. You'll build a playbook that turns viewers into buyers.

This is for someone who gets TikTok Shop inside and out, who understands the nuances of platform algorithm shifts, and who can orchestrate chaos into cohesive, profitable programming. You're not just managing livestreams. You're architecting the future of how Comfrt connects with customers.

What You'll Own

• Strategic direction and growth planning for TikTok Shop live streams, with clear revenue targets and KPIs
• Day-to-day coordination and communication with LIVE agency partners, providing strategic direction, feedback, and real-time support to ensure smooth execution of livestream initiatives
• Scheduling, coordination, and creative direction for live broadcasts with internal creators and agency partners
• Content strategy and storytelling that converts, from product positioning to promotional angles to seasonal campaigns
• Performance analysis and optimization, identifying what works and scaling it relentlessly
• KPI building and tracking to ensure profitability and growth
• Cross-functional leadership across Commerce, Operations, and Merchandise to align products, promotions, and programming
• Agency partnership management: setting expectations, measuring results, iterating fast
• Building and refining the playbook for TikTok Shop Live at Comfrt

What We're Looking For

• 3 to 4 years of proven experience managing or operating TikTok Shop live streams, or an equivalent short-form commerce livestream platform
• Deep understanding of TikTok Shop mechanics: algorithm, commission structures, promotional levers, and creator dynamics
• Track record of driving revenue growth through live streaming. You know what moves the needle and why
• Experience managing operations across multiple dedicated TikTok Shop handles, each optimized for specific product categories or promotional efforts, ensuring strategic differentiation and coordinated scaling
• Comfort with ambiguity and data. You're equally fluent in analytics dashboards and gut instinct about what will engage an audience
• Strong communication and storytelling skills. You can translate product features into narrative moments
• Experience managing or collaborating with creators. You understand creator dynamics, motivations, and incentives
• Collaborative leadership mindset. You thrive when working across functions to solve complex operational challenges
• Bias toward action. You make decisions with incomplete information and iterate based on what you learn

Why Comfrt

You'd join a small, mighty, fast-growing team that's redefining social commerce. We move fast, we trust our people, and we celebrate wins together. We're not corporate. We're scrappy, strategic, and obsessed with results.

• Autonomy to lead. You own this channel, and we'll support your vision
• Collaboration with passionate creators and innovative teams
• Competitive compensation with potential upside tied to channel growth
• Flexible work environment with remote-friendly options
• Access to industry events, training, and professional development
• Health, wellness, and financial benefits package
• The opportunity to build something from scratch and shape the future of social commerce
• And a very fun, engaging, and driven team

Comfrt is an equal opportunity employer. We celebrate diversity and are committed to fostering an inclusive environment for all employees.