Ticketing & Group Sales Coordinator

The Broad; Los Angeles (CA); On-site; USD 37,000 - 40,000; Full time

Benefits offered by this job

Medical & Vision

4% 401(k) match

Vacation & sick leave

Floating holiday

Parking or transit stipend

Shop discounts

Job summary

The Broad in Los Angeles seeks a Ticketing and Group Sales Coordinator to manage group visits, school bookings, and VIP/donor requests, supporting attendance and revenue goals.

You will coordinate with internal teams, respond to inquiries, and ensure accurate ticketing processes while maintaining a focus on accessibility and audience growth.

Qualifications

• 2 years in a high-volume visitor-facing or customer service role.
• Experience in hospitality, retail, attractions, ticketing operations, or cultural organizations preferred.
• High school diploma required; college coursework preferred.
• Experience using admissions, POS, and online ticketing systems.
• Proficiency in Microsoft Office Suite and ability to learn new systems.
• Passion for people, museums, and contemporary art.
• Flexible and adaptable; positive attitude when priorities shift.
• Effective communication skills for diverse stakeholders.
• Multilingual applicants preferred.
• Integrity and honesty in work.
• Commitment to DEI and accessibility.

Responsibilities

• Manage all group visit requests from inquiry to payment confirmation and post-visit survey.
• Manage all school visits from booking to post-visit survey.
• Achieve group visit attendance and revenue targets.
• Expand audience by soliciting group visits and community partners.
• Process group and tour requests to support attendance and revenue goals.
• Maintain records in Salesforce and Ticketure; prepare regular reports.

Skills

Customer service

Communication

Multilingual

Microsoft Office

Adaptability

Education

High school diploma

Tools

Admissions systems

POS systems

Ticketing platforms

Job description

The Broad was established to make contemporary art accessible to the widest possible audience. Founded in 2015 on Grand Avenue in downtown Los Angeles by philanthropists Eli and Edythe Broad, the museum offers free general admission and presents an active Program of special exhibitions and innovative live events, all within a landmark building designed by Diller Scofidio + Renfro. Welcoming around 900,000 visitors per year, The Broad is a bustling public space and serves as home to the Broad collection, one of the world’s leading collections of postwar and contemporary art, which continues to grow as new artists and artworks are added. The museum is also the headquarters of The Broad Art Foundation’s worldwide lending library, which has been loaning collection works to museums around the world since 1984. An expansion of the museum will open before the 2028 summer Olympics in Los Angeles, creating even greater public access.

ABOUT THE POSITION

The Ticketing and Group Sales Coordinator is responsible for soliciting and coordinating group and school visits, including scheduling, booking, payment processing, and visitor logistics. Additional duties include assisting managing VIP, staff, donation, and third-party requests and supporting museum attendance and revenue goals.

DUTIES AND RESPONSIBILITIES

• Understands and champions the museum’s mission of accessibility.
• Manages all group visit requests, from initial request to payment confirmation and post-visit survey.
• Manages all school visits, including initial booking and scheduling, pre-visit confirmation, and post-visit survey.
• Achieves established group visit attendance and revenue targets.
• Expands the museum’s audience by actively soliciting group visits and community partner organizations.
• Manages the processing and fulfillment of group visit and tour requests to support attendance and revenue goals.
• Champions a solution-oriented approach toward group management, including proactive efforts to replace or rebook groups in the event of cancellations.
• Monitor and respond to all visitor outreach via [e-mail], [e-mail], and [e-mail], and the general museum phone line.
• Handles distribution of staff tickets for special exhibitions.
• Processes all VIP ticket requests, ensuring timely and accurate responses to all inquiries.
• Maintain accurate records in Salesforce and Ticketure.
• Preparing regular reports on group sales activity and attendance trends.
• Acts as liaison to local hotel concierges, LA Tourism, and local tour operators in support of established revenue and attendance goals.
• Coordinates with Visitor Experience Manager to ensure appropriate staffing for all tours, school visits, and self-guided group introductions.
• Processes all donation requests.
• Update museum’s VIP, Press, Donation and Staff ticket templates and regularly review requests in Salesforce.
• Represent the museum at offsite community outreach events.
• Coordinates with internal teams such as Facilities, Security, and Collections, to support before and after-hours group visits.
• Act as onsite support during before/after-hours group visits and/or tours.
• Assist with daily and monthly ticket releases across general admission, special exhibitions, and museum events and programs.
• Assist with the creation of event pages and confirmation communications for programs, exhibitions, and events within Ticketure.
• Stay up to date on museum exhibitions, events and programming.
• Other duties as assigned.

EXPERIENCE AND QUALIFICATIONS

• Minimum 2 years’ experience in a high-volume visitor facing or customer service role.
• Experience in hospitality, retail, attractions, ticketing operations, or cultural organizations strongly preferred.
• High school diploma required; relevant coursework from an accredited college or university strongly preferred.
• Experience using admissions, point-of-sale (POS), and online ticketing systems.
• Proficiency in Microsoft Office Suite and the ability to learn new systems required.
• A passion for working with people, museums, and contemporary art.
• Flexible and highly adaptable; able to maintain a positive attitude when priorities shift.
• Effective communications skills, with the ability to present information to a wide variety of internal and external stakeholders.
• Identify and positively resolve visitor issues in the moment; strong decision-making skills are necessary.
• Multilingual applicants strongly preferred.
• Approach work with integrity and honesty.
• Support and demonstrate the museum’s culture of developing a diverse, equitable, inclusive, and accessible environment for staff, contract staff, vendors, and visitors.
• Demonstrate and practice cultural awareness and sensitivity in all museum programs and services.

PHYSICAL REQUIREMENTS

Must be able to remain stationary for extended periods of time, as well as frequently move around public areas of the museum.

The Broad is committed to providing reasonable accommodations to qualified individuals with disabilities and welcomes conversations about access needs related to this role.

SCHEDULE

This full-time position will regularly require working nights, evenings, holidays, and weekends.

PAY RANGE

$27.00 - $29.00 hourly, based on applicant’s education, experience, skills, and abilities, as well as internal equity and alignment with market data.

BENEFITS

• Medical and Vision.
• Employer paid short-term disability, long-term disability, and basic life insurance.
• 401(k) up to 4% match, with immediate vesting.
• Additional generous 5% retirement contribution to eligible employees.
• Accrued vacation, sick, volunteer days, and a floating holiday.
• Free parking or free LA Metro pass or bike/walk stipend.
• Discount at The Shop at The Broad, and at local eateries.

ADDITIONAL REQUIREMENTS

In compliance with federal law, all persons hired will be required to verify identity and eligibility to work in the United States and to complete the required employment eligibility verification document form upon hire. Employment is contingent upon a satisfactory background and referencechecks.

EQUAL OPPORTUNITY EMPLOYER

The Broad is an equal opportunity employer, and we aspire to reflect the diversity of Los Angeles in both our staff and our visitors. It is the practice of The Broad to offer equal opportunity consistent with applicable federal and state law in all aspects of employment. All employment decisions will be made in compliance with applicable federal and state laws prohibiting discrimination on the basis of race (including traits historically associated with race, including but not limited to hair texture and protective hairstyles), religion, creed, color, national origin, ancestry, marital status, sex, pregnancy, gender, gender identity, gender expression, age, medical condition (as defined by California law and including Acquired Immune Deficiency Syndrome (AIDS), actual or perceived), genetic information, physical or mental disability, sexual orientation, military or veteran status, having filed a discrimination complaint or any other status protected by applicable law. The Broad believes that by actively building a diverse workforce we can innovate, inspire, and engage with the widest possible audience.

*Reasonable accommodations will be made for qualified candidates with disabilities in accordance with the ADA and the ADAAA.

The statements in this description represent typical elements, criteria, and general work performed. They are not intended to be construed as an exhaustive list of all responsibilities, duties, and skills required for the job.