Ticket Sales & Service Representative

AC Grand Rapids; Grand Rapids (MI); On-site; USD 40,000 - 50,000; Full time

Job summary

AC Grand Rapids is launching a MLS NEXT Pro club in 2027, seeking a results-driven Ticket Sales & Service Representative. This role focuses on selling season, package, group, and single-match tickets while supporting service and retention of existing accounts.

You will work under the Director of Ticketing to grow the club’s fan base with a superior customer experience from the first contact onward. The ideal candidate has 1–2 years in sales, strong communication skills, and comfort with CRM and

Qualifications

• Bachelor’s degree or equivalent professional experience.
• 1–2 years of sales experience preferred.
• Excellent professional verbal and written communication skills.
• Ability to learn and master software programs, including CRM and ticketing platforms.
• Proficiency in MS Word, Excel, PowerPoint, and Outlook.
• Willingness to work flexible hours, including nights, weekends, holidays, and match days.
• Willingness to travel when necessary.

Responsibilities

• Offer seating and ticket options across season, package, group and single-match tickets.
• Conduct sales calls using provided leads and referrals.
• Prospect new leads and follow up on leads from club partners.
• Maintain CRM records of client interactions and transactions.
• Handle in-stadium and off-site sales appointments and inquiries.
• Support existing season ticket members and drive retention.
• Provide exceptional customer service and respond to inquiries.

Skills

Sales

CRM software

Verbal communication

MS Office

Team collaboration

Education

Bachelor’s degree or equivalent

Tools

CRM platform

Ticketing platform

Job description

AC Grand Rapids is an MLS NEXT Pro expansion club set to launch in 2027. As a new pillar in the West Michigan sports landscape, the club is committed to building a best-in-class sporting and entertainment organization that reflects the pride, passion, and values of the Grand Rapids community. We are building an innovative and community-driven club that wins on and off the pitch.

Position Summary

The Ticket Sales & Service Representative is primarily responsible for driving revenue and achieving sales goals across new ticket sales, including season tickets, ticket packages, group tickets, and single-match tickets, while also supporting service and retention of existing accounts. This role works under the direction of the Director of Ticketing and plays a key role in building the club’s fan base by delivering exceptional customer experience from the first point of contact through long-term account stewardship.

Primary Responsibilities

• Offer a full menu of seating opportunities across all ticket packages, including season tickets, packages, single-match tickets, and group tickets.
• Coordinate and execute sales calls on all potential customers through provided leads, prospecting, cold calling, and referrals from current customers.
• Prospect and cultivate new sales leads through creative lead generation methods and follow up on leads provided by club partner organizations.
• Effectively use the club’s CRM to maintain accurate records of all client and prospect interactions.
• Effectively use the club’s ticketing platform to describe and select available seat locations for patrons and transact the point of sale in the system.
• Set and conduct in-stadium and out-of-office sales appointments.
• Assist with managing and stewarding existing season ticket members to enhance customer service and retention.
• Serve as a main point of contact for general ticket inquiries received through inbound phone calls, email, and social media.
• Handle a high volume of outbound and inbound phone calls and emails to support pipeline development.
• Participate and contribute to weekly sales meetings and training sessions.
• Work in conjunction with club staff and MLS NEXT Pro league staff to promote and generate sales on all events while providing a great fan experience.
• Assist with any administrative ticket functions.
• Meet and exceed established activity standards (calls made, appointments set) and individual and team sales revenue goals.
• Work in unison with the marketing, partnerships, and community teams to implement department goals.
• Maintain an up-to-date awareness of MLS, MLS NEXT Pro, and sports trends, statistics, strategies, and activities.
• Assist with the development, coordination, and implementation of game day activities as needed.
• Provide the highest standards of customer service to every client and potential client.
• Perform other duties as assigned by the Director of Ticketing[SG1] .

Minimum Qualifications

• Bachelor’s degree or equivalent professional experience.
• 1–2 years of sales experience preferred.
• Excellent professional verbal and written communication skills.
• Ability to learn and master software programs, including CRM and ticketing platforms.
• Must be proficient in MS Word, Excel, PowerPoint, and Outlook.
• Must be willing to work flexible hours, including nights, weekends, holidays, and match days.
• Must be willing to travel when necessary.
• Must pass pre-employment screens.

Preferred Qualifications

• Prior experience in a professional or collegiate sports ticket sales environment.
• Experience playing or knowledge of the professional soccer landscape.
• Bilingual proficiency in English and Spanish.