Territory Sales Representative, Seattle (WA) or Portland (OR)

Mars; Seattle (WA); On-site; USD 65,000 - 90,000; Full time

Job summary

Champion Petfoods in Seattle is seeking a Territory Sales Representative to manage Washington and nearby markets, driving sales growth and strengthening distributor partnerships. You will educate retailers on ORIJEN and ACANA, coordinate merchandising, and travel within the territory to ensure strong in-store presence.

The role emphasizes collaboration with retailers, distributors, and a Regional Sales Manager, with responsibilities including CRM updates, reporting, and events support.

Qualifications

• Outside sales experience, preferably in pet specialty or consumer goods.
• Proven ability to build and maintain retailer relationships.
• Strong communication and presentation skills.
• Comfort with CRM systems and reporting.
• Willingness to travel up to 50% within territory.

Responsibilities

• Execute territory plans to grow sales and distribution.
• Build and nurture relationships with retailers and distributor partners.
• Ensure in-store execution of ORIJEN and ACANA brands.
• Provide product education and field support to partners.
• Maintain CRM records and report territory activity.

Skills

Outside sales

Relationship building

CRM proficiency

MS Office

Presentation skills

Travel readiness

Tools

CRM software

MS PowerPoint

Job description

Sales, travel, and happy pets too. We are looking for a Territory Sales Representative in Seattle to join our high performing sales team.

Job Description

Working in the assigned Territory: Washington, Oregon, Alaska, Western Montana and Northern Idaho, you will represent Champion Petfoods, maker of premium ORIJEN® and ACANA® foods, to retail and distribution partners. It goes without saying, this is a high visibility role.

The Territory Sales Representative (TSR) is responsible for executing Champion Petfoods' sales strategy within an assigned territory by growing sales, expanding distribution, strengthening retailer relationships, and delivering excellent in-store execution of the ORIJEN® and ACANA® brands.

Working closely with retailers, distributors, and the Regional Sales Manager, the TSR contributes to territory growth through effective account management, product education, merchandising, and sales execution.

This position is open to candidates who currently reside in Seattle, Washington or Portland, Oregon.

What a typical day looks like

Sales & Territory Management

• Execute territory plans aligned with regional sales objectives.
• Grow sales and distribution within existing retail accounts.
• Identify and pursue new account opportunities.
• Maintain consistent account coverage based on territory priorities.
• Monitor competitor activity, pricing, and market trends.

Retail & Distributor Partnership

• Build strong relationships with retailer and distributor partners and CPF Distributor managers.
• Conduct joint sales calls and ride-alongs with distributor representatives.
• Support distributor sales efforts through product education and field collaboration.
• Deliver business-building recommendations to retail partners.

Merchandising & Execution Excellence

• Ensure Champion merchandising standards are maintained in all priority accounts.
• Increase brand visibility through displays, secondary placements, signage, and promotional execution.
• Monitor assortment, shelf placement, and pricing compliance.
• Address execution gaps and follow through on corrective actions.

Training & Brand Advocacy

• Conduct product training and education sessions for retail associates and distributor teams.
• Represent Champion Petfoods at industry, retailer, and consumer events.
• Serve as a passionate ambassador for ORIJEN® and ACANA® brands.

Administration & Reporting

• Maintain accurate CRM records and sales activity reporting.
• Complete expenses, reports, and administrative tasks within established deadlines.
• Provide regular territory updates, opportunities, and market insights to the Regional Sales Manager.

Background & Experience

• Outside sales experience ideally within the pet specialty industry, consumer packaged goods/retail experience is a plus.
• Proven ability to build and maintain relationships.
• Must be able to handle, manage and overcome objections encountered within the sales process.
• Remote team collaboration with a proactive, results-driven mindset.
• Proven experience using MS Word, Excel and PowerPoint along with a CRM program.
• Experience presenting to large and small groups.
• Flexibility to travel on average 50% within territory, with overnights required
• Availability for work events on evenings and weekends as needed
• Occasionally, be able to lift and/or carry up to 40lbs.

Key Performance Indicators (KPIs)

Sales Performance

• Territory sales growth versus target
• New account acquisition
• Growth of key retail accounts

Distribution

• New SKU placements
• Distribution gains across priority accounts
• Assortment expansion

Retail Execution

• Merchandising compliance
• Display placement and promotional execution
• Territory coverage achievement

Customer Development

• Retail training sessions completed
• Distributor ride-alongs completed
• Customer relationship effectiveness

Operational Excellence

• CRM compliance
• Timely reporting and administration