Territory Sales Representative

South Florida Appliance, Inc.; Fort Lauderdale (FL); On-site; USD 60,000 - 90,000; Full time

Job summary

South Florida Appliance, Inc. is seeking an experienced Territory Sales Representative to grow a defined sales area in Fort Lauderdale, FL.

You will conduct in-person calls, present HVAC and appliance solutions, and close new business while maintaining strong customer relationships. You will spend substantial time in the field, travel the region, and coordinate quotes and product deliveries with internal teams.

Qualifications

• Minimum 3 years of field or territory sales experience, preferably in HVAC/appliance distribution or related industries.
• Strong customer service and relationship-building skills.
• Proven ability to develop and grow accounts, manage a sales pipeline, and meet targets.

Responsibilities

• Conduct in-person sales calls and regular field visits.
• Develop new business opportunities within the territory.
• Maintain and grow relationships with existing customers.
• Follow up on leads and identify new accounts.
• Present HVAC and appliance products based on customer needs.
• Prepare quotes and manage open opportunities.
• Coordinate product availability and order details with internal teams.
• Maintain records of customer interactions and activities.
• Provide regular territory performance updates.
• Travel throughout Fort Lauderdale and surrounding South Florida market.

Skills

Customer service

Relationship-building

Sales pipeline management

Communication

Self-motivation

Travel readiness

Education

High school diploma or equivalent

Tools

CRM systems

Job description

South Florida Appliance, Inc. is a locally focused HVAC and appliance distributor serving residential and commercial customers throughout the South Florida region. We are committed to providing reliable products, competitive pricing, strong product availability, and responsive customer service.

Our team works closely with customers to understand their needs and provide the right solutions while building long-term relationships with our clients and partners. We value integrity, accountability, teamwork, and exceptional customer service, creating an environment where motivated sales professionals can build and grow their careers.

Role Description

The Territory Sales Representative is a full-time, on-site role based in Fort Lauderdale, FL. This position is responsible for managing and growing a defined sales territory by developing new business while maintaining and strengthening relationships with existing customers.

The Territory Sales Representative will spend a significant amount of time in the field visiting current and prospective customers, presenting HVAC and appliance products and solutions, identifying new sales opportunities, and closing new business.

Daily responsibilities include:

• Conducting in-person sales calls and regularly visiting customers in the field.
• Developing new business opportunities within the assigned territory.
• Maintaining and growing relationships with existing customers.
• Following up on leads and identifying new potential accounts.
• Presenting HVAC and appliance products and solutions based on customer needs.
• Preparing quotes and following up on open opportunities.
• Coordinating product availability, delivery, and other order details with internal teams.
• Maintaining accurate records of customer interactions and sales activities.
• Providing regular updates on territory performance, opportunities, and customer activity.
• Handling basic post-sale customer inquiries and maintaining strong relationships after the sale.
• Participating in company meetings, product trainings, local industry events, trade shows, and promotional activities as needed.

Qualifications

• Minimum of 3 years of field or territory sales experience, preferably with established experience servicing the RNC (Residential New Construction), MRO (Maintenance, Repair & Operations), and multifamily markets.
• HVAC, appliance, building materials, distribution, or related industry experience is strongly preferred.
• Strong customer service and relationship-building skills.
• Ability to communicate clearly and professionally in person, by phone, and by email.
• Proven ability to develop new accounts while maintaining and growing existing customer relationships.
• Ability to manage a sales pipeline, organize daily field activities, and meet or exceed sales targets within an assigned territory.
• Comfortable using basic technology, including CRM systems, email, and mobile applications for sales tracking and communication.
• Valid driver’s license, reliable transportation, and willingness to travel throughout Fort Lauderdale and the surrounding South Florida market.
• High school diploma or equivalent required; additional education, industry knowledge, or professional sales training is a plus.
• Self-motivated, goal-oriented, organized, and capable of working independently while collaborating with the internal sales and operations teams.

South Florida Appliance, Inc. offers a competitive compensation structure designed to reward performance and territory growth.