Territory Sales Representative

Wiha Tools USA; Connecticut; On-site; USD 75,000 - 100,000; Full time

Benefits offered by this job

Medical, dental and vision insurance

401(k) matching

Health savings account

Flex spending account

Paid time off

Company paid life insurance & Vol life

Short-term and long-term disability

Paid holidays

Employee product discount

Job summary

Wiha Tools USA is seeking a Territory Sales Representative to drive growth across the New England region (West Massachusetts or Connecticut). You will manage distributor and end-user relationships, develop business opportunities, and implement an annual territory plan to meet revenue targets.

The role requires strong field sales skills, the ability to translate technical product capabilities into business value, and willingness to travel up to 50-70% as needed.

Qualifications

• 1–3 years of field sales or merchandising experience preferred in relevant markets.
• Bachelor's degree in Business, Marketing, or a related discipline preferred.
• Strong field-sales, prospecting, presentation, negotiation, and relationship-management skills.
• Experience with distributors, manufacturer representatives, trade shows, and end-user calls preferred.

Responsibilities

• Develop and execute an annual territory sales plan that supports revenue, profitability, market-share, and customer-development objectives.
• Manage and grow existing accounts while prospecting for new distributors, end users, and channel opportunities.
• Understand customer needs and translate product capabilities into clear business value.
• Plan distributor visits, end-user calls, product demonstrations, and trade shows.
• Maintain accurate customer, opportunity, activity, and forecast information in the company's CRM.

Skills

Territory sales

Customer development

Negotiation

Relationship management

Microsoft Office

CRM systems

Education

Bachelor's degree in Business/Marketing or related field

Tools

CRM systems

Microsoft Office

Job description

Position: Territory Sales Representative

Location: West Massachusetts or Connecticut

Reports to: Regional Sales Manager - North

Date: 09.14.2026

Position Summary

The Territory Sales Representative is responsible for delivering sales growth, profitability, customer development, and market penetration within an assigned geographic territory. This position manages existing distributor and end-user relationships while identifying and developing new business opportunities across Wiha's target channels.

Key Responsibilities

Territory Sales & Business Development

• Develop and execute an annual territory sales plan that supports company revenue, profitability, market- share, and customer-development objectives.
• Manage and grow existing accounts at both the field and local corporate levels while prospecting for new distributors, end users, and channel opportunities.
• Understand customer needs and recommend product, merchandising, promotional, and service solutions that add value and expand the business.
• Identify opportunities to promote key products, new product introductions, and strategic sales initiatives throughout the territory.
• Achieve or exceed assigned sales and profitability targets while managing travel, promotional, and territory-development expenses within budget.
• Plan and conduct distributor visits, end-user calls, product demonstrations, counter days, trade shows, sales meetings, and field training events.
• Build and maintain strong relationships with distributor branches, purchasing teams, sales representatives, contractors, technicians, and other professional end users.
• Support product line reviews, competitive shop analyses, market surveys, and SWOT assessments to identify growth opportunities and competitive threats.
• Monitor local market conditions, competitor activity, customer trends, pricing, and channel developments and communicate relevant insights internally.

Representative & Internal Collaboration

• Work effectively with manufacturer representative agencies and indirect sales resources assigned to the territory, establishing priorities, expectations, and follow-up actions.
• Coordinate with Marketing, Product Management, Customer Service, Operations, eCommerce, and other internal teams to support customer growth and resolve issues.
• Maintain accurate customer, opportunity, activity, and forecast information in the company's CRM and other sales-management systems.

Qualifications

• Strong field-sales, customer-development, prospecting, presentation, negotiation, and relationship-management skills.
• Ability to understand customer needs and translate technical product capabilities into clear business value.
• Strong organizational and time-management skills with the ability to prioritize multiple accounts, opportunities, and field activities.
• Strong technical aptitude and willingness to develop detailed knowledge of professional hand tools and customer applications.
• Proficiency with Microsoft Office, CRM systems, and sales reporting tools.

Education & Experience

• 1-3 years of field sales, account development, or merchandising experience preferred, ideally within electrical distribution, industrial distribution, STAFDA, construction, professional tools, home centers, or a related market.
• Candidates with strong merchandising experience and a demonstrated ability to build customer relationships are encouraged to apply.
• Demonstrated record of achieving sales and profitability goals and developing new business.
• Experience working with distributors, manufacturer representatives, trade shows, counter days, product demonstrations, and end-user calls preferred.
• Bachelor's degree in Business, Marketing, or a related discipline preferred; equivalent relevant experience may be considered.

Physical Demands

• This position is primarily field based and may require extended periods of driving, standing, sitting, and working on a computer.
• Approximately 50-70% travel throughout the assigned territory, including regular overnight travel required.
• The ability to lift a minimum of 30 pounds is required to transport product samples, displays, and event materials.

Benefits Offered

• Medical, dental and vision insurance
• 401(k) matching
• Health savings account
• Flex spending account
• Paid time off
• Company paid life insurance & voluntary life insurance
• Short-term and long-term disability insurance
• Paid holidays
• Employee product discount

About Willi Hahn Corporation

Willi Hahn Corporation USA dba Wiha Tools is a wholly owned subsidiary of Wiha Werkzeuge Gmbh Schonach Germany Beginning in 1985, Wiha Tools has developed into the largest subsidiary of Wiha Worldwide. Offering over 3000 products from our Monticello, Minnesota based North American Headquarters, we service all 50 states, Canada, Mexico, Central and South America. www.wihatools.com

Founded in 1939, Wiha is a leading global manufacturer of premium hand tools, application-oriented sets, transport solutions, and digital tools for professional tradespeople and industrial markets. What began as a small family business is now an internationally recognized company with operations around the world, headquartered in Schonach, Germany, and led by the third generation of the Hahn family.

Guided by its motto, “Tools that work for you,” Wiha is known for its commitment to innovation, ergonomic design, safety, and sustainability. The company’s user-focused approach delivers measurable improvements in efficiency, comfort, and performance across a wide range of products, including screwdrivers, torque tools, L-keys, bits, pliers, and measuring tools. Wiha was the firsthand tool manufacturer to receive the internationally recognized AGR seal, validating the ergonomic effectiveness of its products.

Wiha’s dedication to quality and innovation has been recognized through numerous international awards, including the TOP 100 Innovation Award, iF Design Award, and Red Dot Award, as well as the Manufacturing Excellence Award (MX Award) as one of Germany’s top-performing SMEs. Today, more than 900 employees worldwide develop, manufacture, and market Wiha’s premium tools, trusted by professionals in electrical, industrial, and trade sectors, as well as retail partners and demanding DIY users.