Territory Sales Manager, CO & UT

Colonial Group; Denver (CO); On-site; USD 70,000 - 90,000; Full time

Benefits offered by this job

Sales incentive plan

Car allowance

Mileage reimbursement

Company cell phone and laptop

Healthcare benefits

401(k) with company matching

Paid Time Off

Job summary

Libbey is seeking a Territory Sales Manager based in Colorado to drive growth across Colorado and Utah within the foodservice channel. You will own day-to-day end-user relationships, work with distributors, and pursue opportunities across independent restaurants, chains, hospitality, healthcare, and education sectors.

The role emphasizes building relationships, executing territory plans, and delivering customer-focused solutions with strong sales execution.

Qualifications

• Bachelor's degree preferred or equivalent related experience.
• 3-5 years of successful direct sales experience in foodservice, hospitality, or related industry preferred.
• Proven ability to develop new business and grow existing customer relationships.
• Experience with territory planning, forecasting, and pipeline management.
• Strong presentation, communication, and relationship-building skills.
• Demonstrated ability to influence and negotiate with customers and business partners.
• Self-motivated with strong organizational and time management skills.
• Experience utilizing CRM and sales planning tools.
• Valid driver's license and clean driving record required.
• Ability to travel up to 25%.

Responsibilities

• Develop and execute an annual territory sales plan to achieve and exceed sales targets.
• Identify, qualify, and convert new business opportunities within the territory.
• Maintain and grow existing customer relationships through proactive account management and consultative selling.
• Build strong relationships with operators, chefs, purchasing leaders, and other key decision-makers at the end-user level.
• Collaborate with distributor partners and sales representatives to support customer growth and expand market opportunities.
• Actively manage and maintain a healthy sales pipeline using CRM and other sales planning tools.
• Develop customer business plans and growth opportunities aligned with Libbey's objectives and customer needs.
• Execute sales and marketing initiatives, including promotions, product introductions, merchandising programs, and customer events.
• Provide customers with product training and education on Libbey's portfolio and value-added solutions.
• Gather and communicate customer insights, competitive activity, market trends, and growth opportunities to internal stakeholders.
• Partner with Customer Service, Marketing, Product Development, and other cross-functional teams to deliver a superior customer experience.
• Proactively address customer concerns and help resolve service-, product-, and shipping-related issues.
• Provide accurate sales forecasts and updates based on customer activity, pipeline opportunities, and business plans.
• Represent Libbey at industry events, trade shows, customer meetings, and company sales meetings.
• Maintain a high level of territory organization, customer contact activity, and follow-through to drive results.

Skills

Sales experience

Territory planning

Forecasting

Relationship-building

Presentation skills

Negotiation

Travel readiness

Education

Bachelor's degree or equivalent

Tools

CRM

Job description

The Territory Sales Manager is responsible for driving sales growth across Libbey's Colorado and Utah territories, serving customers throughout the foodservice channel. This role focuses on developing new business opportunities, growing existing customer relationships, and expanding Libbey's presence across key end-user segments including independent restaurants, chains, hospitality, healthcare, and colleges and universities.

As the primary owner of day-to-day end-user relationships within the territory, the Territory Sales Manager will work closely with distributor partners, operators, and key decision-makers to identify opportunities, deliver customer-focused solutions, and achieve territory sales objectives. The ideal candidate is a highly motivated sales professional who thrives in a fast-paced environment, builds strong relationships, and is passionate about helping customers succeed.

Based within the Colorado market, this role supports a strategically important territory known for its vibrant hospitality, restaurant, tourism, and outdoor recreation industries. The Territory Sales Manager will play a critical role in expanding Libbey's market presence, strengthening distributor partnerships, and delivering customer-focused solutions that drive long-term growth throughout the region. Success in this role requires strong sales execution, effective territory planning, and the ability to build credibility with customers across a geographically diverse and high-potential market.

RESPONSIBILITIES

• Develop and execute an annual territory sales plan to achieve and exceed sales targets.
• Identify, qualify, and convert new business opportunities within the territory.
• Maintain and grow existing customer relationships through proactive account management and consultative selling.
• Build strong relationships with operators, chefs, purchasing leaders, and other key decision-makers at the end-user level.
• Collaborate with distributor partners and sales representatives to support customer growth and expand market opportunities.
• Actively manage and maintain a healthy sales pipeline using CRM and other sales planning tools.
• Develop customer business plans and growth opportunities aligned with Libbey's objectives and customer needs.
• Execute sales and marketing initiatives, including promotions, product introductions, merchandising programs, and customer events.
• Provide customers with product training and education on Libbey's portfolio and value-added solutions.
• Gather and communicate customer insights, competitive activity, market trends, and growth opportunities to internal stakeholders.
• Partner with Customer Service, Marketing, Product Development, and other cross-functional teams to deliver a superior customer experience.
• Proactively address customer concerns and help resolve service-, product-, and shipping-related issues.
• Provide accurate sales forecasts and updates based on customer activity, pipeline opportunities, and business plans.
• Represent Libbey at industry events, trade shows, customer meetings, and company sales meetings.
• Maintain a high level of territory organization, customer contact activity, and follow-through to drive results.

REQUIREMENTS & QUALIFICATIONS

• Bachelor's degree preferred or equivalent related experience.
• 3-5 years of successful direct sales experience in the foodservice, hospitality, or related industry preferred.
• Proven ability to develop new business and grow existing customer relationships.
• Experience with territory planning, forecasting, and pipeline management.
• Strong presentation, communication, and relationship-building skills.
• Demonstrated ability to influence and negotiate with customers and business partners.
• Self-motivated with strong organizational and time management skills.
• Experience utilizing CRM and sales planning tools.
• Valid driver's license and clean driving record required.
• Ability to travel up to 25%.

• Must be based in Colorado with the ability to travel regularly throughout the territory.

BEHAVIORAL COMPETENCIES FOR SUCCESS

• Take Control: ask for the direction and support you need to attain mastery of your objectives and ownership of your professional development.
• Be Engaged & Committed: lean in to learn, engage, and contribute, resulting in increased performance and personal satisfaction from your work.
• Be Accountable: hold yourself responsible for achieving your goals and successfully executing against the organization's initiatives.
• Continuous Improvement Mindset: Act with curiosity, proactively identifying and implementing changes to enhance work processes and outcomes. Consistently seek opportunities to improve efficiency, quality, and overall effectiveness.

SALES COMPETENCIES FOR SUCCESS

• Customer & Market Understanding: Act with curiosity about your customers, their businesses, and the markets they serve. Use customer goals, industry trends, and competitive insights to anticipate needs and deliver solutions that drive mutual success.
• Negotiating & Communication: Communicate with confidence and purpose. Through active listening, clear presentations, and collaborative negotiation, build credibility and create win-win outcomes.
• Account Growth & Management: Take a strategic approach to managing and growing business. Strengthen relationships, identify new opportunities, and execute thoughtful account plans that expand business and increase customer value.

The base salary range for this position, in this market, is typically $70,000-90,000. In addition to base salary, this position is eligible for Libbey's sales incentive plan with a target of 20%, car allowance, mileage reimbursement, company cell phone and laptop. Libbey also offers a comprehensive healthcare benefits package, 401(k) with company matching and generous Paid Time Off.