Territory Manager - Product and Wire Identification

BRADY WORLDWIDE INC; Milwaukee (WI); On-site; USD 70,000 - 110,000; Full time

Benefits offered by this job

Health insurance

401(k) matching

Paid time off

Parental leave

Job summary

Brady Corp is seeking a Territory Manager to develop new accounts and grow the business within existing accounts across our Safety and Industrial product lines. You will manage multiple distribution channels, assess customer requirements, and promote Brady solutions that meet those needs.

This role involves travel up to 25% regionally, presenting technical information, training distributors, and driving sales goals.

Qualifications

• Bachelor's degree required or 5 years industrial sales experience in lieu of degree.
• 2+ years of sales experience required.
• Travel up to 25% of the month in regional territory.
• Valid driver's license required.
• Ability to present technical information to a wide range of audiences.
• Ability to conduct product and software demonstrations.
• Analytical skills to manage complex selling solutions.
• Ability to develop short and long-term business plans for assigned territory.

Responsibilities

• Service existing select accounts and close new business through opportunity pipeline.
• Develop target accounts into long-term customers.
• Cross-sell Brady products/services across accounts.
• Train and motivate distribution partners on Brady products.
• Develop distributor relationships to increase sales volume.
• Mentor during sales councils and share insights.

Skills

Sales experience

Travel readiness

Communication

Product knowledge

Analytical ability

Presentation skills

Team collaboration

Education

Bachelor's degree

5 years industrial sales experience in lieu of degree

Tools

Salesforce

MS Office

Job description

Territory Manager - Product and Wire Identification

#4814

What We Need:

Brady Corp is seeking a Territory Manager who will be responsible for developing new accounts, primarily large accounts, while growing the business within existing accounts, focusing on high profile organizations. Must have the ability to manage multiple channels of key distribution. The most successful candidate will possess the ability to analyze customer requirements and promote company products to meet those requirements. Advise customers on product applications, proposed application solutions, and new product introductions. This will require the knowledge of all Brady Americas products Safety and Industrial. The individual will be responsible to meet sales goals and objectives, motivate, train and perform joint calls with distribution, form consultative relationships with customers while providing facility solutions.

What You'll Be Doing:

• Service existing select accounts, while closing new business through opportunity pipeline.


• Develop target accounts into long term customers.


• Use sales skills to cross sell all Brady products/services into each of our accounts.


• Train and motivate distribution partners on the Brady products, and how to prospect for future opportunities.


• Develop relationships with distributor partners that can be leveraged to increase sales volume.


• Serve as mentor during sales councils from time to time in order to share views and ideas.


• Advise Regional Sales Manager of significant competitive actions, evaluation of market conditions and estimates of sales potential.


• Forecast and report incoming business activity, and expenses on a monthly and annual basis.


• Meet or exceed 100% of established sales goals.


• Perform customer site walkthroughs while acting as safety and industrial product expert.


• Work in conjunction with sales support, customer service, and inside sales to service customers needs.


• Plan all sales activities and log related opportunities into Salesforce.com.


• Perform software presentations and data integration.


• Identify, track, and report out on regional market information, end-users, distributors, and competitors.

What You Will Need To Be Successful:

• Bachelor’s degree from an accredited university or college.


• A minimum of 2 years of sales experience.


• In lieu of education, 5 years prior experience selling for an industrial manufacturer or industrial distributor.


• Ability to travel overnight up to 25% of the month in regional territory.


• Must have a valid driver's license.


• Ability to outline and present technical information to a wide range of audiences.


• Ability to perform product and software demonstration to a wide variety of audiences.


• Analytical skills to manage complex selling solutions.


• Ability to present value added enhancements to customers' process.


• Understanding of a wide range of work-in-process applications.


• Pragmatic approach to continuous and process improvement.


• Ability to develop short and long-term business plans and goals for assigned territory.


• Collaborative personality, able to work with variety of internal and external resources to deliver customer value.


• Excellent understanding of the OEM industry.

#LI-YX1

About Us:

Who we are:
Brady makes products that make the world a safer and more productive place. We are a global leader in safety, identification and compliance solutions for a diverse range of workplaces. From the depths of the ocean to outer space, from the factory floor to the delivery room - we're just about everywhere you look. Companies around the world trust Brady because of our deep expertise and knowledge across a wide range of industries and applications - powered by our world-class manufacturing capabilities.

We have a diverse customer base in industries including electronics, telecommunications, manufacturing, electrical, construction, healthcare, aerospace and more. As of July 31, 2025, Brady employed approximately 6,400 people in our worldwide businesses. Our fiscal 2025 sales were approximately $1.51 billion. Brady stock trades on the New York Stock Exchange under the symbol BRC. You can learn more about us at www.bradycorp.com .

Why work at Brady:

A career at Brady means working for a global company that has thrived for over 100 years, and whose innovative spirit drives our future growth.

Brady offers competitive pay and great benefits, supported by a culture that encourages collaboration and innovation. We strive to foster an inclusive workplace where diverse talent can learn, grow, and succeed. And with deeply rooted values, no matter where you work at Brady, you'll feel connected to the community through our charitable contributions and opportunities to give back.

Our headquarters are in Milwaukee, Wisconsin, but we have more than 70 locations globally, giving our employees the opportunity to work with colleagues around the world.

• Comprehensive insurance coverage starting on your first day of employment, including medical, dental, and vision


• Generous 401(k) with company match


• Paid time off and holidays


• Opportunity to participate in incentive programs for all full-time employees


• Family planning benefits including paid parental leave, fertility coverage, adoption and surrogacy assistance


• Scholarship program for children of Brady employees


• A variety of Employee Resource Groups to provide you with unique networking, development, and volunteer opportunities


• Employee Assistance Program and related wellness programs (mental and behavioral health, family counseling, financial management)


• Dress-for-your-day dress code


• Charitable contributions matched through Brady's Matching Gift program

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