Territory Manager II

Swisher; York (York County); On-site; USD 60,000 - 80,000; Full time

Benefits offered by this job

Company vehicle

Health insurance

401(k) plan

Paid vacation

Job summary

Swisher is seeking a Territory Sales Manager to support Arlington, VA and surrounding markets. The role focuses on data-driven selling, expanding distribution, and building strong customer partnerships to drive top and bottom-line growth.

Ideal candidates bring 2+ years of customer-facing sales experience, strong data interpretation skills, and proficiency with Excel. Travel locally up to 20-30% is required; a company vehicle is provided as part of the package.

Qualifications

• 2+ years of customer-facing sales experience.
• Ability to translate data into actionable insights.
• Strong analytical and communication skills.
• Experience in CPG, retail, or distributor environments (preferred).

Responsibilities

• Analyze sales data, customer insights, and market trends to uncover growth opportunities.
• Deliver fact-based recommendations to improve category performance and shopper outcomes.
• Lead customer conversations via story-telling, as a category advisor, not just a supplier.
• Expand distribution and market presence across retail and wholesale accounts.
• Execute new product launches with speed to market and aligned with retailer needs.
• Prioritize high-impact opportunities using data and territory insights.
• Stay ahead of consumer, competitive, and industry trends.
• Translate insights into strategies that help customers win in their local markets.
• Bring forward proactive, forward-looking recommendations.
• Ensure best-in-class in-store execution of merchandising, promotions, and pricing to drive market share.
• Use CRM and analytics tools to track performance, measure impact, and refine strategies.

Skills

Sales experience

Data interpretation

Excel proficiency

Communication skills

Tools

Excel

Job description

Swisher stands at the forefront of innovation in the consumer products industry, blending a legacy of excellence with a forward-thinking approach. Established in 1861, the family-owned company has evolved into a trailblazer, renowned for its iconic Swisher Sweets cigars, cutting-edge American-made Rogue and Ammo modern oral nicotine products, and the premium Drew Estate cigar collection, which features ACID, Liga Privada, and Undercrown. Poised for the future, Swisher is redefining traditional categories with Volt+Co -home to groundbreaking products such as Mojo Energy Pouches. Swisher is also home to more than two dozen American-made, non-combustible tobacco brands under the Helme Tobacco Co. umbrella. Based in Jacksonville, Florida, with operations spanning the U.S., the Dominican Republic, and Nicaragua, Swisher continues to lead through innovation, setting new benchmarks in quality and creativity. Learn more atswisher.com.

Territory Sales Manager supporting Arlington, VA and surrounding Markets.

Primary Purpose:

Swisher is looking for a results-driven Territory Manager who grow sales sells through data, insights, and structured selling. This role uses facts, analytics, and market intelligence to influence customer decisions, drive distribution, and deliver measurable top and bottom-linegrowthandgrow market share.

Key Responsibilities:

Drive Growth Through Solution Selling

• Analyze sales data, customer insights, and market trends to uncover growth opportunities
• Deliver fact-based recommendations that improve category performance and shopper outcomes
• Lead customer conversations via story-telling, as a category advisor, not just a supplier

Expand Distribution & Market Presence

• Increasestores receiving points of distribution, assortment, and shelf presence across retail and wholesale accounts
• Execute new product launches with speed to market and aligned with consumer trends and retailer needs
• Prioritize high-impact opportunities using data and territory insights
• Stay ahead of consumer, competitive, and industry trends
• Translate insights into strategies that help customers win in their local markets
• Bring forward proactive, forward-looking recommendations

Build Strong Customer Partnerships

• Develop relationships with key decision-makers and influencers
• Influence outcomes using data storytelling and value-based selling
• Partner cross-functionally with distributors to ensure aligned execution

Execute with Excellence

• Ensure best-in-class in-store execution of merchandising, promotions, and pricing to drive market share
• Use CRM and analytics tools to track performance, measure impact, and refine strategies

What You Bring

• 2+ years of customer-facing sales experience
• Ability to translate data into actionable insights and business recommendations
• Strong analytical, problem-solving, and excellent communication skills
• Experience in CPG, retail, or distributor environments (preferred)
• Proficiency in Excel and digital tools
• Valid driver’s license with willingness to travel locally

What we offer:

• Base salary and bonus program
• Company vehicle for business and personal use
• Medical, dental, vision, life insurance effective on date of hire
• Generous 401(k) Plan
• Defined Contribution Plan
• Paid vacation and paid holidays
• Professional growth and development programs to help advance your career!

The base salary for this position ranges from $60,000- $80,000, DOE, plus bonus and other incentives.

• Email:All official emails will come from an @Swisher.com address

Important:We will never contact you via Teams, Zoom, or Google Meets. If you qualify for an interview, the proper meeting method will be shared with you beforehand. Confidential information should only be shared through secure methods outside of email.

Travel Required

Yes . 20-30%

Equal Opportunity Employer/Protected Veterans/Individuals with Disabilities
This employer is required to notify all applicants of their rights pursuant to federal employment laws.For further information, please review the Know Your Rights notice from the Department of Labor.