Territory Manager

Depere-Liquor-Co.,-LLC; Milwaukee (WI); On-site; USD 85,000 - 110,000; Full time

Job summary

Badger Liquor in Greater Milwaukee, WI seeks a hands-on leader to captain the Southeast Wisconsin market, driving results through execution and people-first leadership. You will coach and develop Sales Representatives, Merchandisers, and Associates, empower the team, and build strong customer partnerships to grow brands in a family-owned Wisconsin company.

You’ll lead from the front, hold teams accountable, and deliver best-in-class sales and merchandising execution across the territory.

Qualifications

• 3+ years of beverage industry experience
• Previous people leadership experience preferred
• Strong sales, merchandising, and account management skills
• Influence, motivate, and develop others
• Excellent communication and relationship-building abilities
• Strong business acumen, organizational skills, and attention to detail
• Proficiency with sales technology and reporting tools
• Valid driver's license and acceptable driving record

Responsibilities

• Own the performance of your territory by delivering best-in-class sales and merchandising execution.
• Drive depletion, distribution, and sales growth; execute supplier programs, promotions, displays, and retail initiatives.
• Build strong relationships with on- and off-premise accounts; monitor territory performance and identify growth opportunities.
• Ensure operational excellence, route coverage, reporting accuracy, and regulatory compliance.
• Lead a high-performing team through coaching, accountability, and development.
• Foster collaboration among team members, customers, suppliers, and internal partners

Skills

Sales leadership

Merchandising

Account management

Communication

Job description

• Employee Type Full Time
• Manage Others Yes

Territory | Greater Milwaukee (includes Racine, Kenosha, and Walworth Counties)

We're looking for ahands-on leader to serve as the captain of our Southeast Wisconsin market, driving results through exceptional execution, strong customer partnerships, and people-first leadership.

This role is ideal for someone who thrives in the beverage industry, leads by example, and knows how to get the best out of their team. You'll coach, develop, and hold others accountable while empowering them to succeed. Prior leadership experience is preferred, but we're equally interested in strong industry professionals ready to take the next step in their career.

Business Operations

Own the performance of your territory by delivering best-in-class sales and merchandising execution.

• Drive depletion, distribution, and sales growth
• Execute supplier programs, promotions, displays, and retail initiatives
• Build strong relationships with on- and off-premise accounts
• Monitor territory performance and identify growth opportunities
• Ensure operational excellence, route coverage, reporting accuracy, and regulatory compliance
• Partner with suppliers and internal teams to achieve shared objectives

Stay ahead of the market and turn insights into action.

• Monitor market trends and competitive activity
• Identify new distribution, display, and growth opportunities
• Provide timely recommendations and market feedback
• Develop creative solutions that improve execution and drive results

People

Lead a high-performing team through coaching, accountability, and development.

• Coach, mentor, and develop Sales Representatives, Sales Associates, and Merchandisers
• Conduct ride-alongs and field coaching to build capability and performance
• Set clear expectations and create a culture of ownership and accountability
• Lead team meetings, training sessions, and performance reviews
• Foster collaboration among team members, customers, suppliers, and internal partners
• Empower individuals to grow, succeed, and deliver outstanding results

Who You Are

You're a team player, a coach, and a leader who isn't afraid to roll up your sleeves. You lead from the front, hold yourself and others accountable, and create an environment where people can do their best work. You're passionate about the industry and motivated by building teams, growing brands, and winning in the market.

Requirements

• 3+ years of beverage industry experience required
• Previous people leadership experience preferred
• Strong sales, merchandising, and account management skills
• Ability to influence, motivate, and develop others
• Excellent communication and relationship-building abilities
• Strong business acumen, organizational skills, and attention to detail
• Proficiency with sales technology and reporting tools
• Valid driver's license and acceptable driving record

Summary

For more than 90 years, Badger Liquor has been a trusted distributor serving communities across Wisconsin. Our success is built on strong customer partnerships, industry expertise, and employees who are passionate about delivering outstanding service.

When you join our team, you'll have the opportunity to:

• Represent an industry-leading portfolio of premium brands
• Build meaningful relationships with customers across your territory
• Develop your career with ongoing learning and professional growth
• Work for a stable, family-owned Wisconsin company with a collaborative culture
• Make a direct impact on your teams' success and the growth of your territory

If you're ready to take ownership of your territory, grow your career, and represent some of the industry's most recognized brands, we'd love to hear from you.