Territory Manager

Brooks Equipment Company; Charlotte (NC); On-site; USD 65,000 - 95,000; Full time

Job summary

Brooks Equipment Company is seeking a Territory Manager to drive profitable revenue growth across a defined geographic area surrounding a Brooks distribution center. You will be the primary commercial representative, focusing on acquiring new customers, reactivating dormant accounts, expanding existing relationships, and increasing market penetration of Brooks products and services.

The role requires a proactive hunter mentality, strong business acumen, disciplined sales execution, and

Qualifications

• Outside sales experience preferred.
• Territory management experience is a plus.
• Bachelor's degree preferred.

Responsibilities

• Prospect for new customers within the assigned geography and grow revenue.
• Reactivate dormant accounts and expand existing customer relationships.
• Understand customer needs and offer tailored Brooks products and services.
• Utilize CRM and market intelligence to manage opportunities and forecast territory performance.
• Travel within the territory to meet customers and attend events as needed.

Skills

Prospecting

Relationship building

Negotiation

Sales forecasting

CRM

Communication

Time management

Industry knowledge

Education

Bachelor's degree in Business or related field

Tools

CRM software

Microsoft Office

Job description

The Territory Manager is responsible for driving profitable revenue growth within an assigned geographic territory surrounding a Brooks distribution center. This role serves as the primary commercial representative for the territory, focused on acquiring new customers, reactivating dormant accounts, expanding existing customer relationships, and increasing market penetration across all Brooks product and service offeringsThe Territory Manager develops trusted customer relationships by understanding business needs, identifying value-added solutions, and leveraging Brooks' technical expertise, distribution capabilities, and service offerings. Success in this role requires a proactive hunter mentality, strong business acumen, disciplined sales execution, and effective collaboration with internal partners to deliver an exceptional customer experience.Key ResponsibilitiesResponsible for prospecting and identifying growth opportunities within an assigned geography, delivering growth through the activation of dormant and/or under penetrated accounts.Build strong relationships with key customer decision-makers to understand operational challenges and recommend tailored solutions.Identify the products or services that best meet the customer's stated/identified needs, use business intelligence and market expertise to propose product segment recommendations.Travel throughout the assigned territory to develop customer relationships and support business growth.Utilize CRM and business intelligence tools to effectively manage sales opportunities, maintain an accurate pipeline, document customer interactions, and forecast territory performance.Analyze customer purchasing trends, competitive activity, and market conditions to develop targeted sales strategies. Work collaboratively with all support roles to build strong customer relationships that drive a positive customer experience.Identify upsell/cross opportunities based on understanding of customer needs.Utilize data, analytics, and standardized reporting to improve time management and drive strategic activity.Participate in local trade shows, industry associations, networking events, and community activities to enhance Brooks' market presence.Monitor competitor offerings, pricing, and market trends while identifying opportunities to differentiate Brooks in the marketplace.Maintain a high level of product knowledge and remain current on industry regulations, emerging technologies, and customer applications.Key Performance IndicatorsPerformance may be measured by:New customer acquisitionDormant account reactivationTerritory revenue growthGross margin achievementExisting account expansionCustomer retentionPipeline developmentCRM data qualitySales activity metricsForecast accuracyKnowledge, Skills & AbilitiesProven business development and consultative selling skills.Strong prospecting and relationship-building abilities.Excellent communication, presentation, negotiation, and interpersonal skills.Ability to analyze customer needs and recommend value-based solutions.Strong business and financial acumen, including the ability to interpret sales reports and performance metrics.Strong hunting skillsExcellent organizational and time management skills with the ability to prioritize multiple opportunities. Customer and market analysisCustomer relationsExperience utilizing CRM platforms to manage customer Microsoft suite proficiencyTeam collaborationQualificationsBachelor's degree in Business, Marketing, Sales, or a related field preferred.Three plus years of outside sales, territory management, or business development experience in industrial distribution, fire protection, safety products, MRO, construction, manufacturing, or a related industry preferred.Demonstrated success acquiring new customers and growing existing accounts.Experience managing a geographic sales territory and meeting or exceeding sales goals