Temporary Website Manager

Kripalu Center For Yoga And Health; Stockbridge (MA); Hybrid; USD 48,000 - 62,000; Part time

Job summary

Kripalu Center For Yoga And Health is seeking a Temporary Website Manager to own the day-to-day management of Kripalu’s Drupal-based site. This 30-hour-per-week role can be remote or hybrid and will run for about five months, with a mid-November start preferred.

You will oversee content updates, merchandising, and site performance, partnering with marketing to drive conversions and customer experiences. Ideal candidates bring a degree in a relevant field or substantial experience, plus proven

Qualifications

• Bachelor’s degree in a relevant field (or an associate’s degree and at least 8 years of experience).
• At least 3 years of experience in digital marketing, website management, or similar.
• Proven success managing websites using the Drupal CMS or similar.
• GA4 reporting and analytics experience.
• Strong project management skills, including experience with Basecamp or similar.
• Excellent communication skills and prior experience collaborating with teams across a large organization.
• Experience working in Microsoft Office or similar.

Responsibilities

• Oversee daily website updates and requests, including handling internal communications and task delegation.
• Partner with the marketing team to execute content updates, seasonal promotions, and merchandising of the site.
• Edit, build, and publish new web pages as needed.
• Project manage, edit, and publish ongoing web content for Kripalu's editorial page (Living Kriplu).
• Help manage relationship with the website developer agency and any ongoing projects, ensuring clear communication and timely feedback.
• Manage all site alerts and issues in a timely manner with the agency.
• Report and analyze key website metrics like website traffic, revenue and conversion rates on a weekly and monthly basis and make recommendations for improvements as needed.
• Monitor and optimize performance of the site’s AI Chatbot along with Kripalu's guest services team.
• Work closely with other members of the marketing team to ensure the website is supporting marketing efforts across all channels.

Skills

Digital Marketing

Website Management

Drupal CMS

GA4 Analytics

Project Management

Communication

Microsoft Office

Education

Bachelor's degree in a relevant field

Associate’s degree + 8+ years experience

Tools

Basecamp

GA4

Microsoft Office

Drupal CMS

Job description

Job Location: 57 INTERLAKEN RD - STOCKBRIDGE, MA 01262, Salary Range: $35.00 - $45.00 Hourly

ABOUT US

Kripalu Center is the largest yoga and wellness retreat center in the US. Kripalu is a nonprofit educational organization dedicated to serving people and communities in realizing their full potential through the transformative wisdom and practice of Yoga. Rooted in yoga, mindfulness and holistic wellness, Kripalu creates pathways for personal and collective transformation through experiential learning. Kripalu’s campus is in the Berkshires of Western Massachusetts

Kripalu offers a wide range of experiences for guests, ranging from day passes to multi day programs and including signature programming and training developed by Kripalu, online programs, multi-day group events, and programming delivered by visiting talent (thought leaders, presenters, and luminaries).

Kripalu is committed to being an employer and community that prioritizes creating a sense of belonging for all employees, presenters, and guests. We seek employees eager to join us as we evolve as a team that embodies timeless yogic principles and present day practices of leadership and accountability.

POSITION SUMMARY

The Marketing department at Kripalu is seeking a Temporary Website Manager to lead the ongoing management, assessment, and improvement of Kripalu’s Drupal-based website. The ideal candidate is detail-oriented, technically skilled, and able to own the day-to-day performance, content, and functionality of a highly visible eCommerce website for a leading brand in the yoga and wellness industry.

This is a temporary, 30 hour a week role that can be remote or hybrid. The length of the engagement will be around 5 months.

Preferred start date: Mid-November

KEY RESPONSIBILITIES

• Oversee daily website updates and requests, including handling internal communications and task delegation
• Partner with the marketing team to execute content updates, seasonal promotions, and merchandising of the site
• Edit, build, and publish new web pages as needed
• Project manage, edit, and publish ongoing web content for Kripalu's editorial page (Living Kriplu)
• Help manage relationship with the website developer agency and any ongoing projects, ensuring clear communication and timely feedback
• Manage all site alerts and issues in a timely manner with the agency
• Report and analyze key website metrics like website traffic, revenue and conversion rates on a weekly and monthly basis and make recommendations for improvements as needed
• Monitor and optimize performance of the site’s AI Chatbot along with Kripalu's guest services team
• Work closely with other members of the marketing team to ensure the website is supporting marketing efforts across all channels

Qualifications: Qualifications

• Bachelor’s degree in a relevant field (or an associate’s degree and at least 8 years of experience)
• At least 3 years experience in digital marketing, website management, or similar.
• Proven success managing websites using the Drupal CMS or similar.
• GA4 reporting and analytics experience.
• Strong project management skills, including experience with Basecamp or similar platform.
• Excellent communication skills and prior experience collaborating with teams across a large organization.
• Experience working in Microsoft Office or similar.

Preferred Skills

• GA4 Certification through Google Skill shop or similar.
• Experience editing and project managing digital content.

Reports to: Director of Marketing

Kripalu is deeply committed to diversity in all forms; we are an equal opportunity employer and do not discriminate in employment and personnel practices on the basis of race, color, religion, sex, sexual orientation, military status, national origin, age, disability or genetic information, or any other basis prohibited by applicable law.

This position is not eligible for sponsorship and Kripalu is unable to support an optional or curricular practical training (OPT/CPT) program. Kripalu is interested in every qualified candidate who is eligible to work in the United States.