(Temp) Director, Program Management

Publicis Groupe; New York, Northern (NY, KY); Hybrid; USD 90,000 - 143,000; Full time

Benefits offered by this job

Paid time off

Flexible working arrangements

Work from anywhere

Job summary

Razorfish, part of Publicis Groupe, seeks a Director of Program Management to lead end-to-end 360 and email campaigns across multiple client engagements. You will manage scope, timelines, and stakeholder alignment, driving performance at the intersection of engagement, technology, data, and content.

You will shape roadmaps for large teams, optimize delivery, and own program governance while collaborating with creative, analytics, and tech groups to ensure high-quality results.

Qualifications

• 9+ years of project/program management experience in a digital or marketing agency.
• Demonstrated experience leading high-performance teams across Client Services, Strategy, Creative, Data, and Technology in end-to-end delivery of large-scale engagements.
• Demonstrated experience working with MarTech platforms such as Salesforce, Adobe, Braze, Epsilon and more.
• Demonstrated expertise in email development methodologies and best practices.
• Comfortable with relationships and presenting to senior creative leaders, marketing leaders, and digital leaders.
• Strong project management experience: process oriented with understanding of Agile ways of working; experience with Scrum, Kanban, Scaled Agile frameworks, Waterfall, and Hybrid.

Responsibilities

• Lead 360 campaign work and brand campaign initiatives, partnering directly with clients to manage expectations, align stakeholders, and ensure high-quality delivery across channels.
• Act as the senior project lead with program management and delivery ownership for large-scale and complex 360 and multi-channel digital programs for clients
• Shape program roadmap for a large team that includes us, clients and partners
• Identify opportunities to be innovative and enable continuous improvement
• End-to-end project management of 360 and email marketing initiatives, including requirements gathering, cross-team prioritization, timeline management, and ensuring on-time, in-scope delivery.
• Coordinate requirements across teams to ensure a clear campaign vision for teams to execute on.
• Lead the strategic and creative development, QA, testing, and deployment of email campaigns including driving segmentation, targeting, personalization, and journey orchestration to drive engagement and conversion.
• Conduct A/B and multivariate testing, analyze results, and implement optimization strategies.
• Monitor campaign performance metrics (open rates, CTR, conversions, deliverability) and deliver actionable insights.
• Troubleshoot issues, implement solutions, and continuously improve campaign quality and effectiveness.
• Collaborate closely with creative, analytics, and tech teams to translate marketing goals into compelling email experiences.
• Tool-savvy – deep knowledge of project management and 360 tools such as Workfront, Confluence, Microsoft Excel, Salesforce Marketing Cloud, etc.
• Shape approaches and create meaningful views of scope across different services and capabilities, support scope escalation and risk mitigation strategies
• Define processes and tools needed by teams across all programs enabling successful program implementation and delivery
• Provide guidance on consistent application of project management methodologies that align with strategic plans
• Own or liaise with the Executive PMO to communicate program executional metrics, risks, issues, and dependencies
• Delivering a work stream or collection of projects within sold margins with the ability to identify and propose solutions for changes in margin

Skills

Program management

Leadership

MarTech platforms

Email development

Agile methodologies

Stakeholder mgmt

Tools

Workfront

Confluence

Salesforce Marketing Cloud

Job description

Company description

Hi there—at Razorfish, we’re leaders in what's next. Since the dawn of the internet, we’ve helped brands move first through every era of transformation, defining what digital means for business and now leading brands into the age of AI. Everyone has a prediction. Razorfish has a track record.

Named a Most Innovative Agency three years running (2024–2026) by Campaign US, our work reflects a proven ability not just to anticipate what’s coming, but to help our clients actively shape the future. No matter the trend or cultural moment, delivering real business impact wouldn’t be possible without our people. We bring together curious, driven, and diverse thinkers who challenge convention, push boundaries, and hold a high bar for creative excellence.

If you’re motivated to work alongside top performers, push the boundaries of what’s possible, and help define where technology, business, and marketing are headed next—this is the place to do it.

Join us at razorfish.com.

Overview

We are looking for a Director, Program Management with demonstrated expertise in 360 program management. This role will be responsible for end-to-end project and campaign management of 360 marketing initiatives that increase our clients’ relationships with their customers by working at the intersection of Customer Engagement, Business, Technology, Big Data, and Content.

The Director, Program Management position leads multiple engagements with growing complexity for a client, or portfolio of projects acrossmultiple clients. You will be deeply involved in both strategic planning and day-to-day execution, coordinating across teams and stakeholders to ensure that 360 and email campaigns are delivered flawlessly while optimizing for performance and business impact and actively contributing to campaign development, QA, testing, and performance optimization.

Responsibilities

• Lead 360 campaign work and brand campaign initiatives, partnering directly with clients to manage expectations, align stakeholders, and ensure high-quality delivery across channels.
• Act as the senior project lead with program management and delivery ownership for large-scale and complex 360 and multi-channel digital programs for clients
• Shape program roadmap for a large team that includes us, clients and partners
• Identify opportunities to be innovative and enable continuous improvement
• End-to-end project management of 360 and email marketing initiatives, including requirements gathering, cross-team prioritization, timeline management, and ensuring on-time, in-scope delivery.
• Coordinate requirements across teams to ensure a clear campaign vision for teams to execute on.
• Lead the strategic and creative development, QA, testing, and deployment of email campaigns including driving segmentation, targeting, personalization, and journey orchestration to drive engagement and conversion.
• Conduct A/B and multivariate testing, analyze results, and implement optimization strategies.
• Monitor campaign performance metrics (open rates, CTR, conversions, deliverability) and deliver actionable insights.
• Troubleshoot issues, implement solutions, and continuously improve campaign quality and effectiveness.
• Collaborate closely with creative, analytics, and tech teams to translate marketing goals into compelling email experiences.
• Tool-savvy – deep knowledge of project management and 360 tools such as Workfront, Confluence, Microsoft Excel, SalesForce Marketing Cloud, etc.
• Shape approaches and create meaningful views of scope across different services and capabilities, support scope escalation and risk mitigation strategies
• Define processes and tools needed by teams across all programs enabling successful program implementation and delivery
• Provide guidance on consistent application of project management methodologies that align with strategic plans
• Own or liaise with the Executive PMO to communicate program executional metrics, risks, issues, and dependencies
• Delivering a work stream or collection of projects within sold margins with the ability to identify and propose solutions for changes in margin

Qualifications

• 9+ years of project/program management experience including in a digital or marketing agency
• Demonstrated experience leading high-performance teams across Client Services, Strategy, Creative, Data, and Technology in end-to-end delivery of large-scale, complex 360 and digital engagements for clients
• Demonstrated experience working with leading MarTech platforms such as Salesforce, Adobe, Braze, Epsilon and more
• Demonstrated expertise in email development methodologies and best practices.
• Comfortable with relationships and presenting to senior creative leaders, marketing leaders, and digital leaders
• Strong project management experience: process oriented with understanding of Agile ways of working; experience with one or more of methodologies like Scrum, Kanban, Scaled Agile frameworks, Waterfall, and Hybrid
• Experience with a distributed delivery model, leading diverse teams, and collaborating in a multi-cultural environment for end-to-end engagements.
• Effective systems thinking skills and ability to identify interconnectivity across multiple streams of work.
• Effective leadership, analytical, and negotiation skills.
• Effective conflict resolution skills.

Additional information

The Power of One starts with our people! To do powerful things, we offer powerful resources.

• Paid Family Care for parents and caregivers for 12 weeks or more
• Monetary assistance and support for Adoption, Surrogacy and Fertility
• Monetary assistance and support for pet adoption
• Employee Assistance Programs and Health/Wellness/Comfort reimbursements to help you invest in your future and work/life balance
• Tuition Assistance
• Paid time off that includes Flexible Time off Vacation, Annual Sick Days, Volunteer Days, Holiday and Identity days, and more
• Matching Gifts programs
• Flexible working arrangements
• ‘Work Your World’ Program encouraging employees to work from anywhere Publicis Groupe has an office for up to 6 weeks a year (based upon eligibility)
• Business Resource Groups that support multiple affinities and alliances

The benefits offerings listed are available to eligible U.S. Based employees, are reviewed on an annual basis, and are governed by the terms of the applicable plan documents.

Razorfish is an Equal Opportunity Employer. Our employment decisions are made without regard to actual or perceived race, color, ethnicity, religion, creed, sex, sexual orientation, gender, gender identity, gender expression, pregnancy, childbirth and related medical conditions, national origin, ancestry, citizenship status, age, disability, medical condition as defined by applicable state law, genetic information, marital status, military service and veteran status, or any other characteristic protected by applicable federal, state or local laws and ordinances.

If you require accommodation or assistance with the application or onboarding process specifically, please contact [e-mail].

All your information will be kept confidential according to EEO guidelines.

Compensation Range: USD $65.08 - USD $104.17/Hourly. This is the pay range the Company believes it will pay for this position at the time of this posting. Consistent with applicable law, compensation will be determined based on the skills, qualifications, and experience of the applicant along with the requirements of the position, and the Company reserves the right to modify this pay range at any time. Temporary roles may be eligible to participate in our freelancer/temporary employee medical plan through a third-party benefits administration system once certain criteria have been met. For regular roles, the Company will offer medical coverage, dental, vision, disability, 401k, and paid time off. The Company anticipates the application deadline for this job posting will be 9/21/2026.