Technical Product Marketing Lead

Code Metal; San Francisco (CA); Hybrid; USD 150,000 - 190,000; Full time

Benefits offered by this job

Health care plan

401k with 5% matching

Paid Time Off

Flexible hybrid or remote work

Relocation assistance

Job summary

Code Metal is seeking its first Product Marketing Lead to transform complex platform capabilities into clear product stories. You will shape messaging, packaging, and launch strategies while delivering demos, customer proofs, and field-ready assets.

This role sits at the intersection of marketing, product, engineering, and sales, with broad ownership to craft a scalable content engine. You will work closely with engineers and executives to ensure credible storytelling, build foundational

Qualifications

• 8+ years of experience in product marketing or related roles.
• Track record crafting positioning, messaging, and GTM materials for complex tech products.
• Excellent written and verbal communication; translate technical topics clearly.
• Strong understanding of developer, engineering, and technical buyer audiences.
• Strategic instincts with hands-on execution.
• Discerning taste to differentiate hype from reality.
• Ability to collaborate with engineers, product, executives, and sales.
• Comfort with ambiguity and building from early-stage foundations.
• Experience creating technical demos, product pages, customer stories, and sales enablement materials.
• Technical background or experience in AI, embedded systems, semiconductors, or related fields is a plus.

Responsibilities

• Own product positioning and messaging for the platform, including feature-level talking points.
• Lead product marketing for launches with cross-functional partners; create landing pages, demos, and enablement assets.
• Develop deep understanding of customers, use cases, and competitive landscape; translate insights into resonant content.
• Translate complex technical concepts into clear product stories, diagrams, demos, and field-facing materials.
• Collaborate with product and engineering to understand platform differentiators and customer beliefs needed.
• Develop customer proof points into case studies, slides, and proof-point libraries.
• Equip sales and customer success with materials for high-stakes conversations and launches.
• Build repeatable product marketing processes for intake, prioritization, publishing, and measurement.

Skills

Product marketing

Technical marketing

Go-to-market

Content creation

Cross-functional collaboration

Strategic thinking

Demos & sales enablement

Developer audience

Tools

Marketing automation

CRM

Analytics

CMS

Job description

Code Metal is seeking its first Product Marketing Lead to transform complex platform capabilities into clear product stories. You will shape messaging, packaging, and launch strategies while delivering demos, customer proofs, and field-ready assets.

This role sits at the intersection of marketing, product, engineering, and sales, with broad ownership to craft a scalable content engine. You will work closely with engineers and executives to ensure credible storytelling, build foundational