Product Marketing Lead

Code Metal; San Francisco (CA); Hybrid; USD 150,000 - 190,000; Full time

Benefits offered by this job

Health care plan

401k with 5% matching

Paid Time Off

Flexible hybrid or remote work

Relocation assistance

Job summary

Code Metal is seeking its first Product Marketing Lead to transform complex platform capabilities into clear product stories. You will shape messaging, packaging, and launch strategies while delivering demos, customer proofs, and field-ready assets.

This role sits at the intersection of marketing, product, engineering, and sales, with broad ownership to craft a scalable content engine. You will work closely with engineers and executives to ensure credible storytelling, build foundational

Qualifications

• 8+ years of experience in product marketing or related roles.
• Track record crafting positioning, messaging, and GTM materials for complex tech products.
• Excellent written and verbal communication; translate technical topics clearly.
• Strong understanding of developer, engineering, and technical buyer audiences.
• Strategic instincts with hands-on execution.
• Discerning taste to differentiate hype from reality.
• Ability to collaborate with engineers, product, executives, and sales.
• Comfort with ambiguity and building from early-stage foundations.
• Experience creating technical demos, product pages, customer stories, and sales enablement materials.
• Technical background or experience in AI, embedded systems, semiconductors, or related fields is a plus.

Responsibilities

• Own product positioning and messaging for the platform, including feature-level talking points.
• Lead product marketing for launches with cross-functional partners; create landing pages, demos, and enablement assets.
• Develop deep understanding of customers, use cases, and competitive landscape; translate insights into resonant content.
• Translate complex technical concepts into clear product stories, diagrams, demos, and field-facing materials.
• Collaborate with product and engineering to understand platform differentiators and customer beliefs needed.
• Develop customer proof points into case studies, slides, and proof-point libraries.
• Equip sales and customer success with materials for high-stakes conversations and launches.
• Build repeatable product marketing processes for intake, prioritization, publishing, and measurement.

Skills

Product marketing

Technical marketing

Go-to-market

Content creation

Cross-functional collaboration

Strategic thinking

Demos & sales enablement

Developer audience

Tools

Marketing automation

CRM

Analytics

CMS

Job description

About Code Metal

Code Metal is redefining code translation for mission-critical industries, helping defense partners move more quickly and reliably from algorithm to silicon. Our platform accelerates deployment of DSP, RF, communications, and embedded signal processing algorithms onto heterogeneous compute targets, including GPUs, FPGAs, ASICs, and edge SoCs. We also support automotive, aerospace, and semiconductor partners deploying complex algorithms onto constrained hardware with speed and rigor.

Role Overview

We are looking for Code Metal’s first Product Marketing Lead — a technical-leaning, full-stack product marketer who can turn our platform into clear messaging, launches, demos, customer proof, and field-ready assets.

You’ll sit at the intersection of marketing, product, engineering, sales, and executive leadership, translating complex technical capabilities into product stories that audiences can understand and trust. You’ll help bring new products and capabilities to market, shaping the messaging, packaging, demo strategy, sales enablement, and customer proof that make our platform credible and compelling.

This is a high-ownership role for someone who can think strategically about positioning, work well cross-functionally, and roll up their sleeves to ship. The focus is product depth, technical clarity, and customer proof. The right person is curious enough to go deep with engineers, disciplined enough to make the output simple, and energized by turning a complex, ambitious platform into a clear and compelling product story.

As the first product marketer at Code Metal, you’ll have significant ownership in building the product marketing foundation for the company. There will be plenty to create, shape, and improve — and not a lot of bureaucracy standing in the way.

What You’ll Do

• Own product positioning and messaging for Code Metal’s platform, capabilities, workflows, and use cases, from foundational platform narratives to feature-level talking points.
• Lead product marketing for new launches, partnering with product, engineering, sales, and marketing to land clear messaging, launch assets, demos, web content, enablement, and customer proof.
• Build a deep understanding of our customers, technical users, use cases, and competitive landscape, and turn that insight into messaging and content that resonates with developers, engineering leaders, technical buyers, and partners.
• Translate complex technical concepts into clear product stories, diagrams, demos, web copy, one-pagers, white papers, solution briefs, and field-facing materials.
• Partner closely with product and engineering to understand how the platform works, what is differentiated, and what customers need to believe in order to trust it.
• Develop customer proof points and turn them into credible case studies, slides, one-pagers, proof-point libraries, and sales-ready narratives.
• Equip sales, customer success, and leadership with the materials they need for high-stakes conversations, including product explanations, competitive proof points, launch messaging, and event follow-up assets.
• Build lightweight, repeatable product marketing processes for intake, prioritization, review, publishing, reuse, launch planning, and measurement.

What Success Looks Like Year 1

• Core product pages and demo assets are live, clearly explaining how Code Metal’s platform works, what problems it solves, and why it is differentiated.
• A key strategic product or platform capability has been successfully launched, creating a repeatable model for bringing major new capabilities to market.
• Customer proof points are captured and converted into reusable assets, including customer stories, case studies, slides, one-pagers, and proof-point libraries.
• A steady product content engine is producing high-quality white papers, technical explainers, solution briefs, web content, and field enablement materials tied to product priorities.
• Code Metal has a scalable product marketing foundation with clear processes for intake, prioritization, review, publishing, reuse, launch planning, and measurement.

What We’re Looking For

• 8+ years of experience in product marketing, technical marketing, developer marketing, content marketing, or a related role.
• A track record of crafting positioning, messaging, and go-to-market materials for complex technical products, platforms, or categories.
• Excellent written and verbal communication skills; you can make complex technical topics clear, credible, and useful without oversimplifying them.
• Strong understanding of developer, engineering, and technical buyer audiences.
• Strategic instincts paired with execution chops — you can set direction, build the plan, and ship the work.
• Great taste and discernment: you can tell what is hype, what is real, and what will resonate with sophisticated technical audiences.
• Ability to work closely with engineers, product teams, executives, sales, and customer-facing teams to turn complex ideas into compelling product content.
• Comfort with ambiguity, high ownership, and building from an early-stage starting point with limited bureaucracy.
• Experience creating or leading technical demos, product pages, customer stories, launch assets, white papers, one-pagers, solution briefs, or sales enablement materials.
• Technical background or experience with AI, developer tools, embedded systems, semiconductors, heterogeneous compute, DSP, RF, GPUs, FPGAs, ASICs, or mission-critical industries is a plus.

Benefits

• Pay depends on experience, but we strive to be at the upper end of the salary range
• Health care plan with 100% premium coverage, including medical, dental, and vision
• 401k with 5% matching
• Paid Time Off (uncapped vacation, plus sick and public holidays)
• Flexible hybrid or remote work arrangement
• Relocation assistance for qualifying employees

Wage Transparency - The salary range for this role is not a guarantee of compensation or salary, as the final offer amount may vary based on factors including, but not limited to, individual proficiency, skills, experience, and location.

We are an equal opportunity employer. US Citizenship may be required for certain project assignments involving security clearance.

Pursuant to the San Francisco Fair Chance Ordinance, we will consider for employment qualified applicants with arrest and conviction records.