Technical Marketing Specialist

A Hiring Company; Evansville (IN); On-site; USD 50,000 - 70,000; Full time

Benefits offered by this job

Medical, Dental, and Vision Insurance

Company Paid Life Insurance

401K with Employer Match

Holiday and Vacation pay

Job summary

A custom chemical processing company located in Evansville, IN, is seeking a Technical Marketing Specialist. The role involves marketing heat transfer fluids and requires a minimum of 3 years of marketing experience, proficiency in B2B channels, and strong interpersonal skills. Benefits include a comprehensive benefits package, life insurance, and a 401K plan. This position offers a dynamic workplace with opportunities for personal growth.

Qualifications

• 3 years of Marketing experience.
• Good knowledge of artificial intelligence tools.
• Technical aptitude to grasp chemical product specifications.

Responsibilities

• Conduct market research.
• Generate qualified leads through targeted campaigns.
• Manage data analytics from ad campaigns.

Skills

B2B marketing channels

CRM platforms

Microsoft Applications

Interpersonal skills

Self-starter

Flexibility

Education

High School Diploma or equivalent

Bachelor's of Science Degree (preferred)

Job description

Overview

CHEM Group is a custom chemical processor with expertise in various distillation technologies, pastillation, blending, reaction chemistry purification and heat transfer fluids. We are currently looking for an outgoing and energetic Technical Marketing Specialist in Evansville, IN.

What is a Technical Marketing Specialist?

The Technical Marketing Specialist is responsible for marketing our Heat Transfer Fluids, Rolling Oils, and similar using ad platforms, website, monitoring customer systems for when service is required.

What do I have to do?

• Conduct market research
• Identify and profile target industries
• Track competitor activity, pricing and product/service positioning
• Work closely with the sales team to generate qualified leads through targeted campaigns
• Manage data analytics from ad campaigns to track customer engagement and report marketing-to-sales conversion metrics
• Develop and execute campaigns on google ads, LinkedIn and similar trade platforms
• Create content for the company website, email campaigns and industry publications
• Assist SEO and SEM strategies to drive inbound leads
• Coordinate case studies, white papers and technical bulletins
• Support customer retention initiatives through targeted outreach
• Travel will be required for Trade shows with minimal travel outside of trade shows
• Report and present as requested tracking and status of these duties and responsibilities
• Other job duties/requirements may be assigned or changed to adapt to business needs
• Abide by the principles in the EHS&S mission statement
• Abide by ORG Chem Group's quality Policy

What Benefits do you offer?

• Full benefits packet that include Medical, Dental, and Vision. ONLY $30/month for Employee Only Medical Insurance!!!
• Company PAID Life insurance with the option to purchase additional life insurance!
• Company PAID Short Term Disability and Long Term Disability!
• HSA Account with an Employer Contribution!!!
• 401K with Employer Match with immediate vesting!!
• Holiday and Vacation pay!!
• And Much More!!

Requirements

Skills and Education Requirements:

Required

• High School Diploma or equivalent
• 3 years of Marketing experience
• Good knowledge of artificial intelligence tools and CRM platforms
• Proficient in Microsoft Applications including Word, Excel, PowerPoint, and Access
• Strong understanding of B2B marketing channels (digital ads, trade shows and direct campaigns)
• Technical aptitude to grasp chemical product specifications and communicate benefits clearly
• Strong interpersonal skills and capable of establishing respect and credibility through actions, communications, understanding and personal presence
• Self-starter and highly motivated, and interested in learning scientific information
• Flexible to work in a small company atmosphere

Preferred

• Bachelor's of Science Degree
• 5 years of Marketing experience
• Chemical Industry Experience

EOE