Technical Marketing Manager

Becton Dickinson; Durham (NC); On-site; USD 90,000 - 130,000; Full time

Job summary

BD is seeking a Manager, Technical Marketing to act as the technical expert for Pharmacy Automation demos and the product marketing lead supporting customer engagements tied to sales opportunities and training.

This role oversees the Pharmacy Automation Vision Center in Durham, NC and collaborates with Marketing, Sales, and R&D to ensure demos accurately showcase equipment capabilities and customer benefits.

Qualifications

• Bachelor’s degree required.
• Masters degree preferred.
• Parata Systems experience preferred.
• Strong technical marketing and product demonstrations experience.

Responsibilities

• Provide in-depth technical support for Pharmacy Automation demos and sales opportunities.
• Prepare and conduct in‑person and virtual product demonstrations.
• Support tradeshows and industry events with technical expertise.
• Manage the Pharmacy Automation Vision Center in Durham, NC.
• Collaborate with Marketing, Sales, and R&D to align messaging and customer value.
• Ensure demo equipment is configured, reliable, and ready for demonstrations.

Skills

Technical marketing

Product demonstrations

Tradeshows

Customer engagement

Cross-functional collaboration

Parata Systems experience

Education

Bachelor's degree

Master's degree preferred

Job description

We are the people who give possibilities purpose BD is one of the largest global medical technology companies in the world. Advancing the world of health™ is our Purpose, and it’s no small feat. It takes the imagination and passion of all of us—from design and engineering to the manufacturing and marketing of our billions of MedTech products per year—to look at the impossible and find transformative solutions that turn dreams into possibilities.

Job Description

About the Role

The Manager, Technical Marketing serves as both the technical expert for the Pharmacy Automation tradeshow and demo equipment portfolio, and the product marketing expert supporting customer engagements connected to sales opportunities and internal training. This role combines deep product and workflow knowledge with strong customer-facing communication skills to prepare and deliver impactful product demonstrations, support tradeshows and industry events, and manage the Pharmacy Automation Vision Center in Durham, NC.

This position works closely with Marketing, Sales, R&D, and other internal partners to ensure demo products are properly configured, maintained, and ready to showcase the technical capabilities and market the customer benefits of BD Pharmacy Automation solutions.

Responsibilities

Technical Support & Subject Matter Expertise

Provide in-depth technical support for Pharmacy Automation tradeshow and demo-pool products used in customer engagements and sales opportunities, either directly or in partnership with the Field Service organization.

Serve as a product and workflow expert who can translate technical details into clear, customer‑relevant value statements.

Maintain an in‑depth understanding of medical device industry trends, customer workflows, and competitor products.

Product Demonstrations & Customer Engagement

Partner with Marketing, Sales, and R&D to prepare and conduct in‑person and virtual product demonstrations.

Showcase comprehensive technical capabilities, including operation of the equipment, demonstration of product benefits, and relevant customer use cases during external customer demos and internal training sessions.

Tailor demonstrations to the customer audience, buying context, and specific workflow needs to strengthen engagement and sales opportunity progression.

Tradeshow & Event Support

Support the team at tradeshows and industry events to ensure products are available to demonstrate, including providing technical expertise for customers and internal stakeholders.

Support team conducting setup, installation, configuration, and maintenance of demo equipment at tradeshows and local events.

Ensure products are demonstration‑ready, properly configured, and able to showcase intended capabilities during customer‑facing events.

Pharmacy Automation Vision Center Management

Elevate the customer experience in the Vision Center through demo space improvements, deep understanding of the customer journey and linking product functionality to customer impact.

Manage the onsite Pharmacy Automation Vision Center in Durham, NC, ensuring it is fully equipped, operational, and ready for demonstrations.

Coordinate with cross‑functional teams to schedule and conduct demos for internal and external partners.

Support customer‑requested disposable sample distribution and related logistics as needed.

Maintain a high standard of operational readiness, including equipment reliability, room readiness, and demonstration flow.

Lead the strategic plans for the Vision Center including facility improvements, equipment profile and process management to ensure optimal customer engagements.

Cross‑Functional Collaboration

Collaborate with Sales, Marketing, R&D, and other internal teams to address technical marketing needs related to customer engagements, including measurement of customer impact and linkage to the demand generation funnel.

Support internal training and enablement by helping teams understand product capabilities, technical requirements, and customer‑facing demonstration messages.

Provide feedback from demonstrations, tradeshows, and customer interactions to inform product messaging, customer experience, and commercial readiness.

Identify recurring customer questions, typical objections and content gaps that can be used to strengthen sales enablement, marketing communications and future demonstrations.

Minimum Requirements

• Bachelor’s degree

Preferred Qualifications

Masters Degree

Parata Systems technical‑related experience

Required Skills Optional Skills

At BD, we prioritize on‑site collaboration because we believe it fosters creativity, innovation, and effective problem‑solving, which are essential in the fast‑paced healthcare industry. For most roles, we require a minimum of 4 days of in‑office presence per week to maintain our culture of excellence and ensure smooth operations, while also recognizing the importance of flexibility and work‑life balance. Remote or field‑based positions will have different workplace arrangements which will be indicated in the job posting. For certain roles at BD, employment is contingent upon the Company’s receipt of sufficient proof that you are fully vaccinated against COVID‑19. In some locations, testing for COVID‑19 may be available and/or required. Consistent with BD’s Workplace Accommodations Policy, requests for accommodation will be considered pursuant to applicable law.

Why Join Us?

To find purpose in the possibilities, we need people who can see the bigger picture, who understand the human story that underpins everything we do. We welcome people with the imagination and drive to help us reinvent the future of healthcare. At BD, you’ll discover a culture in which you can learn, grow and thrive.

We believe that when people connect in person, we learn faster, collaborate more deeply, and build a stronger culture. Join us and enjoy a culture where face‑to‑face collaboration supports your learning, your progress, and your success.

To learn more about BD visit https://bd.com/careers.

Becton, Dickinson, and Company is an Equal Opportunity Employer. We evaluate applicants without regard to race, color, religion, age, sex, creed, national origin, ancestry, citizenship status, marital or domestic or civil union status, familial status, affectional or sexual orientation, gender identity or expression, genetics, disability, military eligibility or veteran status, and other legally protected characteristics.

Primary Work Location USA NC - Durham - Roche Drive

Additional Locations Work Shift

We are the #MakersofPossible. Working together, we make products that patients, families and their healthcare professionals rely on. We do this because we are committed to advancing the world of health™. But it takes the imagination and passion of all of us at BD, from manufacturing to marketing, to look at the impossible and find solutions that turn dreams into possibilities with real‑life health benefits for people today, tomorrow and beyond. We make this happen, together. We are the makers of possible.

Becton, Dickinson and Company is an Equal Opportunity Employer. We evaluate applicants without regard to race, color, religion, age, sex, creed, national origin, ancestry, citizenship status, marital or domestic or civil union status, familial status, affectional or sexual orientation, gender identity or expression, genetics, disability, military eligibility or veteran status, and other legally-protected characteristics.