Technical Marketing and Business Management Intern

Emerson Japan, Ltd.; Austin (TX); Hybrid; USD 25,000 - 39,000; Full time

Benefits offered by this job

Housing stipend

Job summary

National Instruments, now Emerson's Test & Measurement unit, offers a summer internship in Technical Marketing and Business Management. You will collaborate with product, marketing, and sales teams on market research, demonstrations, and GTM content.

You will translate complex tech into customer value, prepare technical materials, and analyze markets to inform strategy. This paid internship requires pursuing a bachelor’s in a technical field and strong communication.

Qualifications

• Pursuing a bachelor’s degree in a technical field (EE/CE/ME)
• Strong written and verbal communication for technical audiences
• Ability to translate complex tech concepts into customer value
• Experience with demos, presentations, or technical writing is a plus

Responsibilities

• Partner with internal teams to understand customer challenges and opportunities for NI’s products
• Assist in positioning AI products and go-to-market content
• Research markets, competitors, and industry trends to inform strategy
• Create engaging technical materials (demos, presentations, videos, white papers, web content)
• Translate complex capabilities into clear customer value
• Analyze customer, product, and business data to identify trends and actions
• Gain hands-on experience with NI tech and contribute to impactful projects
• Summer project focus may vary with team needs

Skills

Strong communication

Technical writing

Presentations/demos

Collaboration

Education

Bachelor’s degree (in progress) in Electrical/Computer/Mechanical Engineering or related

Job description

At Emerson’s Test & Measurement business, formerly NI, our software helps engineers and scientists work faster, make better decisions, and solve complex technical challenges. AI is creating new possibilities across engineering workflows and changing how quickly products and customer needs evolve.

The Software Business Management team works across Product Management, Engineering, Marketing, and Sales to turn these innovations into customer and business value.

As a Technical Marketing and Business Management Intern, you will help bring our software, data, and AI products to market. You will work on real projects involving market research, business analysis, product positioning, technical demonstrations, and go-to-market execution.

In This Role, Your Responsibilities Will Be:

• Partnering with internal teams to understand customer challenges and identify opportunities for NI’s hardware, software, and AI products.
• Helping bring AI products to market by supporting product positioning, demonstrations, launch content, and sales enablement.
• Researching markets, competitors, and industry trends to inform business and go-to-market decisions.
• Creating engaging technical materials such as demonstrations, presentations, videos, white papers, and web content.
• Translating complex technical capabilities into clear customer value.
• Analyzing customer, product, and business data to identify trends and recommend actions.
• Gaining hands‑on experience with NI’s technology and contribute to projects that make a real impact on customers and the business.
• Depending on team needs and your interests, your summer project may prioritize any of the above responsibilities as a focus area

Who You Are:

You demonstrate strong initiative and problem-solving skills. You enjoy learning about new technology and understanding how it creates value for customers and the business.

You communicate clearly, build strong working relationships, and collaborate effectively with technical and non-technical teams. You are comfortable navigating ambiguity, considering different stakeholder perspectives, and taking ownership of your work.

For This Role, You Will Need:

• To be pursuing a bachelor’s degree in Electrical Engineering, Computer Engineering, Mechanical Engineering, or a related technical field
• The ability to move between technical conversations with engineers, strategic discussions with business stakeholders, and communicating complex ideas clearly in writing and in person
• Strong communication skills: Experience with technical writing, demonstrations, or presentations for different audiences.
• A passion for communicating complex technical concepts in a clear, engaging way.
• Legal Authorization to work in the United States – sponsorship will not be provided for this role

Preferred Qualifications That Set You Apart:

• Technical curiosity: An interest in AI, software, automation, instrumentation, or test and measurement.
• Business mindset: An interest in market strategy, competitive analysis, product positioning, sales, or go-to-market execution.
• Project leadership: A proven ability to take ownership and drive tasks or projects to completion.
• Collaboration: The ability to work effectively with both technical and non-technical stakeholders.
  Analytical thinking: The ability to turn customer, market, and business information into practical recommendations.
• Adaptability and self-motivation: A desire to learn quickly, work through ambiguity, and take initiative.

OUR OFFER TO YOU:

National Instruments (NI) is now the new Test & Measurement (T&M) business unit in Emerson's portfolio.

We recognize the importance of employee wellbeing and know that to do your best you must have flexible, competitive compensation, housing stipend, employee resource groups, recognition, and much more.

Our training programs and initiatives focus on end-to end development, from onboarding through senior leadership. We provide a wide range of development opportunities, including face-to-face and virtual training, mentorship, and coaching, project management, and on-the-job training.

At Emerson, we are committed to fostering a culture where every employee is valued and respected for their unique experiences and perspectives. We believe a diverse and inclusive work environment contributes to the rich exchange of ideas and diversity of thoughts, that inspire innovation and brings the best solutions to our customers.

Learn more about our Culture & Values